Groundwork

Market rankings · New Jersey

Salons, barbers and spas in New Jersey

Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings
15,944
2,278 chain locations (14%)
Official establishments
7,551
+4.1% since 2019
Household spending a year
$4.1B
On personal care products and services
Listings per 10k households
45.5
4% below the U.S.
Spending per listing
$256K
21% above the U.S.
Rank among states
#8 of 51
Market score 62 · Upper middle

A site report maps the salons, barbers and spas on map listings around any address in New Jersey by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Jersey has 15,944 salons, barbers and spas on map listings as of September 2026. Of those, 2,278 are chain locations, or 14%, against 15% across the U.S. Per 10,000 households, that is 45.5, 4% below the U.S. rate of 47.2.

Households in New Jersey spend about $4.1B a year on personal care products and services, or $1,166 per household, 16% above the U.S. average. That works out to $256K per business, 21% above the U.S. figure of $213K.

In 2023, official counts showed 7,551 businesses with payroll in New Jersey classed as personal care services, up 4.1% from 2019. That is one for every 465 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 351 SBA-backed loans worth $79.4M have gone to businesses classed as personal care services in New Jersey.

Among the 50 states and DC, New Jersey ranks #8 for salons, barbers and spas, with a Groundwork market score of 62 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest (61). Among 21 scored counties, Sussex County scores highest (65).

Every market in New Jersey for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Jersey, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Trenton-Princeton, NJ6162343.2$266K+3.3%#73 of 387
2Vineland, NJ5318033.5$276K+2.2%#156 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD5210,66843.2$250K+1.4%#169 of 387
Allentown-Bethlehem-Easton, PA-NJ511,48443.7$238K+3.0%#177 of 387
New York-Newark-Jersey City, NY-NJ4536,96850.0$229K+0.6%#246 of 387
3Atlantic City-Hammonton, NJ4467443.6$235K+0.8%#255 of 387

Counties

Counties in New Jersey, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sussex County, NJ6516628.7$422K+2.9%#447 of 2,385
2Ocean County, NJ6377831.9$337K+5.6%#526 of 2,385
3Hunterdon County, NJ6217935.2$383K+2.3%#552 of 2,385
4Warren County, NJ6214331.5$350K+3.2%#558 of 2,385
5Salem County, NJ616124.6$406K+2.3%#590 of 2,385
6Burlington County, NJ6069439.2$303K+4.3%#643 of 2,385
7Middlesex County, NJ581,18638.5$311K+2.6%#739 of 2,385
8Somerset County, NJ5859645.6$297K+3.5%#743 of 2,385
9Hudson County, NJ551,15938.7$289K+1.8%#883 of 2,385
10Morris County, NJ5592247.7$280K+3.2%#888 of 2,385
11Gloucester County, NJ5348142.7$270K+3.3%#984 of 2,385
12Mercer County, NJ5362343.2$266K+3.3%#988 of 2,385
13Camden County, NJ5081540.2$263K+2.4%#1,169 of 2,385
14Cumberland County, NJ4718033.5$276K+2.2%#1,319 of 2,385
15Cape May County, NJ4616336.3$298K−1.7%#1,383 of 2,385
16Union County, NJ441,16057.1$207K+5.0%#1,533 of 2,385
17Essex County, NJ431,63651.2$208K+4.2%#1,578 of 2,385
18Monmouth County, NJ421,39755.5$229K+1.4%#1,623 of 2,385
19Bergen County, NJ412,18561.5$207K+2.4%#1,684 of 2,385
20Passaic County, NJ3990950.8$211K+1.6%#1,777 of 2,385
21Atlantic County, NJ3751146.6$214K+1.6%#1,857 of 2,385

Questions

How many salons, barbers and spas are in New Jersey?

Map listings as of September 2026 show 15,944 salons, barbers and spas in New Jersey. 2,278 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7,551 businesses with payroll classed as personal care services in 2023, up 4.1% from 2019. Official counts list 21,889 one-person businesses without payroll.

How much do households in New Jersey spend on personal care products and services?

About $4.1B a year, or $1,166 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 15,944 salons, barbers and spas on map listings, it comes to $256K per business. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.

How does New Jersey compare with the U.S. for salons, barbers and spas?

New Jersey has 45.5 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $256K, 21% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, New Jersey would have about 19,223, against 15,944 on map listings. There is one business with payroll in the industry for every 465 households, against one for every 804 across the U.S. The official count rose 4.1% from 2019 to 2023, against +14.1% for the U.S.

Which market in New Jersey has the highest market score for salons, barbers and spas?

Among 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest, at 61 (upper middle). Among 21 scored counties in New Jersey, Sussex County scores highest, at 65 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 62 for salons, barbers and spas (upper middle), #8 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Jersey. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas in other states

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Top markets for salons, barbers and spas across the U.S. · All business types in New Jersey

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.