Groundwork

Market rankings · Texas

Salons, barbers and spas in Texas

Markets across Texas ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings
60,467
9,029 chain locations (15%)
Official establishments
11,105
+30.1% since 2019
Household spending a year
$10.3B
On personal care products and services
Listings per 10k households
55.0
17% above the U.S.
Spending per listing
$170K
20% below the U.S.
Rank among states
#44 of 51
Market score 40 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in Texas by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 60,467 salons, barbers and spas in Texas. Of those, 9,029 are chain locations, or 15%, against 15% across the U.S. Per 10,000 households, that is 55.0, 17% above the U.S. rate of 47.2.

Households in Texas spend about $10.3B a year on personal care products and services, or $937 per household, 7% below the U.S. average. That works out to $170K per business, 20% below the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Texas was 11,105 in 2023, up 30.1% from 2019. That is one for every 990 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 739 SBA-backed loans worth $300.5M have gone to businesses classed as personal care services in Texas.

Among the 50 states and DC, Texas ranks #44 for salons, barbers and spas, with a Groundwork market score of 40 (lower middle). Of the 26 scored metro areas in or partly in Texas, the Midland metro area scores highest (57). Of the 41 scored small-town markets in or partly in Texas, the Jacksonville area scores highest (80).

Every market in Texas for salons, barbers and spas

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Texas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Texas, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Midland, TX5736452.3$195K+9.8%#124 of 387
2Odessa, TX5628143.5$201K+5.0%#135 of 387
3Sherman-Denison, TX5628351.2$173K+12.8%#136 of 387
4College Station-Bryan, TX5539137.0$225K+6.9%#143 of 387
5Austin-Round Rock-San Marcos, TX535,00350.6$210K+14.0%#162 of 387
6Eagle Pass, TX506133.7$217K+1.7%#196 of 387
7Waco, TX4550445.3$188K+4.2%#251 of 387
8San Antonio-New Braunfels, TX455,10152.7$174K+9.5%#254 of 387
9Dallas-Fort Worth-Arlington, TX4417,63861.0$165K+10.6%#267 of 387
10Amarillo, TX4348647.2$185K+2.7%#273 of 387
11Houston-Pasadena-The Woodlands, TX4315,87859.7$162K+10.3%#275 of 387
12Longview, TX4256652.3$160K+3.8%#283 of 387
13Killeen-Temple, TX4088850.0$170K+7.2%#298 of 387
14Laredo, TX3948860.0$135K+5.2%#310 of 387
15Abilene, TX3833350.4$167K+4.8%#317 of 387
16Beaumont-Port Arthur, TX3876150.9$167K+0.5%#318 of 387
17McAllen-Edinburg-Mission, TX381,82867.7$113K+5.6%#322 of 387
18Corpus Christi, TX3782048.5$176K+1.1%#325 of 387
19Lubbock, TX3568248.5$173K+4.6%#333 of 387
20Brownsville-Harlingen, TX3580157.9$130K+3.0%#338 of 387
21Tyler, TX3452963.6$141K+7.8%#347 of 387
22Wichita Falls, TX3325144.2$189K+0.7%#348 of 387
23El Paso, TX321,43747.8$167K+1.3%#355 of 387
24Victoria, TX3222459.5$143K+1.6%#358 of 387
25Texarkana, TX-AR2933259.0$132K−0.4%#368 of 387
26San Angelo, TX2723249.0$172K+0.3%#373 of 387

Small-town markets

Small-town markets reaching Texas, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jacksonville, TX804524.7$328K+5.4%#11 of 538
2Bonham, TX723829.8$296K+9.2%#42 of 538
3Gainesville, TX656237.5$243K+6.5%#89 of 538
4Corsicana, TX637539.4$209K+8.2%#115 of 538
5Brenham, TX597145.9$196K+7.0%#161 of 538
6Athens, TX5814142.0$198K+7.5%#173 of 538
7Mineral Wells, TX554237.4$222K+8.2%#214 of 538
8Port Lavaca, TX543135.8$255K−2.3%#224 of 538
9Andrews, TX532840.9$221K+1.6%#234 of 538
10Granbury, TX5112348.2$199K+13.6%#261 of 538
11Del Rio, TX506438.1$211K+0.5%#277 of 538
12Huntsville, TX509335.7$209K+9.5%#278 of 538
13Mount Pleasant, TX478741.7$189K+2.5%#319 of 538
14Kerrville, TX4511450.4$173K+2.5%#342 of 538
15Fredericksburg, TX446153.0$180K+6.6%#354 of 538
16Big Spring, TX435141.8$207K−12.4%#361 of 538
17Paris, TX4310542.0$190K+2.6%#363 of 538
18Palestine, TX437542.7$186K+3.2%#365 of 538
19El Campo, TX438050.3$172K+1.2%#366 of 538
20Snyder, TX412135.7$233K−4.5%#375 of 538
21Sulphur Springs, TX417150.7$168K+6.1%#384 of 538
22Stephenville, TX407343.4$192K+2.8%#392 of 538
23Nacogdoches, TX4011746.2$166K+2.2%#394 of 538
24Dumas, TX393041.9$191K+3.0%#401 of 538
25Bay City, TX376542.1$191K+0.5%#420 of 538
Show all 41 small-town markets
Small-town markets reaching Texas, ranked for salons, barbers and spas by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Borger, TX362535.7$239K−4.5%#430 of 538
27Brownwood, TX356342.1$184K+1.7%#446 of 538
28Sweetwater, TX341830.6$252K−4.1%#451 of 538
29Lufkin, TX3317855.2$145K+1.9%#465 of 538
30Rio Grande City-Roma, TX3310152.7$125K+0.7%#467 of 538
31Beeville, TX304551.1$151K+4.7%#488 of 538
32Raymondville, TX282035.1$211K−0.8%#495 of 538
33Hereford, TX252947.9$167K+0.5%#504 of 538
34Uvalde, TX255059.4$126K+1.6%#507 of 538
35Pampa, TX213946.9$172K−1.1%#520 of 538
36Plainview, TX204937.8$200K−3.0%#522 of 538
37Town of Pecos, TX142047.3$172K−17.8%#532 of 538
38Alice, TX138351.1$149K−1.3%#533 of 538
39Kingsville, TX125848.9$159K−2.2%#534 of 538
40Vernon, TX102246.0$164K−2.8%#536 of 538
41Zapata, TX82452.6$127K−0.9%#537 of 538

Counties

Counties in Texas, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waller County, TX893519.1$510K+21.9%#15 of 2,385
2Blanco County, TX891121.3$456K+18.6%#16 of 2,385
3Clay County, TX81614.0$653K+5.0%#57 of 2,385
4Burleson County, TX801721.5$400K+16.2%#68 of 2,385
5Grimes County, TX792524.4$351K+16.3%#90 of 2,385
6San Jacinto County, TX7865.5$1.5M+7.1%#94 of 2,385
7Callahan County, TX77815.3$561K+5.4%#115 of 2,385
8Guadalupe County, TX7720431.2$316K+15.8%#127 of 2,385
9Upshur County, TX763824.4$339K+8.2%#150 of 2,385
10Gaines County, TX751724.5$368K+10.4%#171 of 2,385
11Medina County, TX755732.0$282K+11.4%#175 of 2,385
12Milam County, TX742524.6$338K+6.0%#188 of 2,385
13Cherokee County, TX734524.7$328K+5.4%#217 of 2,385
14Austin County, TX713932.2$285K+11.6%#274 of 2,385
15Chambers County, TX717040.6$261K+22.6%#276 of 2,385
16Fannin County, TX693829.8$296K+9.2%#322 of 2,385
17Llano County, TX683431.6$284K+9.5%#352 of 2,385
18Falls County, TX671320.5$383K+5.5%#372 of 2,385
19Robertson County, TX671826.9$317K+6.4%#386 of 2,385
20Wood County, TX675630.0$273K+10.3%#396 of 2,385
21Lampasas County, TX673238.1$247K+9.0%#399 of 2,385
22Caldwell County, TX664828.8$296K+20.0%#434 of 2,385
23Liberty County, TX6611837.8$228K+31.3%#442 of 2,385
24Bosque County, TX651925.3$334K+3.6%#458 of 2,385
25Rusk County, TX654927.2$313K+5.0%#463 of 2,385
Show all 254 counties
Counties in Texas, ranked for salons, barbers and spas by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Hardin County, TX658538.3$237K+4.2%#477 of 2,385
27Kaufman County, TX6420840.8$237K+42.2%#513 of 2,385
28Bandera County, TX633133.5$264K+9.0%#542 of 2,385
29Hunt County, TX6214838.5$227K+23.0%#583 of 2,385
30Comanche County, TX611426.1$304K+5.9%#612 of 2,385
31Hays County, TX6138138.2$260K+24.8%#621 of 2,385
32Cooke County, TX616237.5$243K+6.5%#624 of 2,385
33Polk County, TX616734.3$236K+5.9%#626 of 2,385
34Red River County, TX60816.1$455K+2.2%#632 of 2,385
35Jones County, TX601627.0$295K+6.1%#646 of 2,385
36Harrison County, TX608432.0$258K+4.6%#662 of 2,385
37Aransas County, TX604233.7$257K+9.3%#663 of 2,385
38Freestone County, TX602433.9$244K+7.1%#666 of 2,385
39Hockley County, TX591822.7$369K+0.5%#675 of 2,385
40Bastrop County, TX5915542.0$227K+21.3%#721 of 2,385
41Hill County, TX595237.8$217K+9.8%#722 of 2,385
42Navarro County, TX597539.4$209K+8.2%#723 of 2,385
43Panola County, TX582932.6$261K+2.3%#755 of 2,385
44Johnson County, TX5830246.1$206K+20.5%#764 of 2,385
45Madison County, TX571433.1$259K+5.7%#802 of 2,385
46Wise County, TX5711144.2$224K+21.5%#813 of 2,385
47Van Zandt County, TX579541.9$201K+10.7%#817 of 2,385
48Jackson County, TX561829.9$283K+2.6%#835 of 2,385
49Rains County, TX561837.1$232K+11.2%#860 of 2,385
50Galveston County, TX5660242.8$229K+5.9%#862 of 2,385
51Denton County, TX561,77349.2$227K+16.9%#864 of 2,385
52Fayette County, TX564341.3$216K+3.9%#866 of 2,385
53Washington County, TX567145.9$196K+7.0%#868 of 2,385
54Trinity County, TX551626.3$285K+5.5%#885 of 2,385
55San Patricio County, TX5510541.4$207K+4.7%#912 of 2,385
56Henderson County, TX5514142.0$198K+7.5%#913 of 2,385
57Grayson County, TX5528351.2$173K+12.8%#914 of 2,385
58Morris County, TX531122.5$337K+1.3%#967 of 2,385
59Leon County, TX532334.1$236K+7.1%#1,011 of 2,385
60Coryell County, TX539735.9$235K+3.0%#1,012 of 2,385
61Lee County, TX532738.7$228K+7.0%#1,015 of 2,385
62Randall County, TX5326847.2$199K+7.9%#1,024 of 2,385
63Ellis County, TX5337352.0$196K+24.0%#1,025 of 2,385
64Montague County, TX523035.1$236K+9.6%#1,066 of 2,385
65Parker County, TX5230353.7$198K+23.5%#1,076 of 2,385
66Kendall County, TX5210760.3$185K+19.6%#1,077 of 2,385
67Calhoun County, TX513135.8$255K−2.3%#1,107 of 2,385
68Franklin County, TX511743.6$212K+6.0%#1,130 of 2,385
69Orange County, TX5113742.2$210K+1.8%#1,131 of 2,385
70Fort Bend County, TX511,57353.7$208K+17.4%#1,135 of 2,385
71Hood County, TX5112348.2$199K+13.6%#1,140 of 2,385
72Wilson County, TX519853.9$184K+12.2%#1,142 of 2,385
73Newton County, TX50816.5$448K−1.7%#1,145 of 2,385
74Ector County, TX5028143.5$201K+5.0%#1,191 of 2,385
75Montgomery County, TX501,34154.2$194K+24.9%#1,195 of 2,385
76Midland County, TX5036153.4$191K+10.0%#1,196 of 2,385
77Terry County, TX49920.9$356K−0.6%#1,199 of 2,385
78Live Oak County, TX491432.1$246K+5.1%#1,222 of 2,385
79DeWitt County, TX492536.1$221K+2.4%#1,233 of 2,385
80Walker County, TX499335.7$209K+9.5%#1,236 of 2,385
81Brazoria County, TX4984363.0$165K+12.2%#1,247 of 2,385
82Palo Pinto County, TX484237.4$222K+8.2%#1,290 of 2,385
83Andrews County, TX482840.9$221K+1.6%#1,291 of 2,385
84Travis County, TX482,91249.9$214K+7.2%#1,294 of 2,385
85Atascosa County, TX487745.9$183K+8.7%#1,301 of 2,385
86Cass County, TX473832.2$238K+0.7%#1,342 of 2,385
87Maverick County, TX466133.7$217K+1.7%#1,418 of 2,385
88Colorado County, TX463746.6$190K+3.9%#1,431 of 2,385
89Williamson County, TX461,50759.7$186K+22.3%#1,432 of 2,385
90Comal County, TX4642459.4$178K+27.9%#1,433 of 2,385
91Sabine County, TX451430.1$265K+1.2%#1,442 of 2,385
92Camp County, TX451837.4$217K+7.7%#1,476 of 2,385
93Val Verde County, TX456438.1$211K+0.5%#1,480 of 2,385
94Houston County, TX442430.1$264K+1.1%#1,510 of 2,385
95Gillespie County, TX446153.0$180K+6.6%#1,544 of 2,385
96Kerr County, TX4411450.4$173K+2.5%#1,546 of 2,385
97Lamb County, TX431123.5$329K−3.3%#1,554 of 2,385
98Brazos County, TX4335639.1$212K+6.2%#1,575 of 2,385
99Limestone County, TX433541.7$189K+3.2%#1,590 of 2,385
100Collin County, TX432,96971.3$163K+20.6%#1,603 of 2,385
101Rockwall County, TX4335886.8$136K+28.9%#1,606 of 2,385
102Anderson County, TX427542.7$186K+3.2%#1,645 of 2,385
103Hopkins County, TX427150.7$168K+6.1%#1,652 of 2,385
104Howard County, TX415141.8$207K−12.4%#1,686 of 2,385
105Wharton County, TX418050.3$172K+1.2%#1,697 of 2,385
106Burnet County, TX4112760.6$155K+15.2%#1,699 of 2,385
107Young County, TX403140.6$206K+1.7%#1,735 of 2,385
108Scurry County, TX392135.7$233K−4.5%#1,770 of 2,385
109Karnes County, TX391735.9$231K+1.4%#1,771 of 2,385
110Lavaca County, TX393237.8$225K+1.5%#1,774 of 2,385
111Erath County, TX397343.4$192K+2.8%#1,786 of 2,385
112Nacogdoches County, TX3911746.2$166K+2.2%#1,793 of 2,385
113Bexar County, TX374,10354.6$163K+7.2%#1,879 of 2,385
114Tarrant County, TX374,88662.4$155K+6.3%#1,884 of 2,385
115Harris County, TX3711,25164.0$145K+6.6%#1,888 of 2,385
116Webb County, TX3748860.0$135K+5.2%#1,890 of 2,385
117Ward County, TX361534.2$254K−4.7%#1,895 of 2,385
118Matagorda County, TX366542.1$191K+0.5%#1,911 of 2,385
119McLennan County, TX3647248.5$176K+4.2%#1,917 of 2,385
120Lamar County, TX369748.5$168K+2.7%#1,923 of 2,385
121Gonzales County, TX352835.3$217K+2.5%#1,948 of 2,385
122Smith County, TX3552963.6$141K+7.8%#1,975 of 2,385
123Cameron County, TX3580157.9$130K+3.0%#1,976 of 2,385
124Hidalgo County, TX351,82867.7$113K+5.6%#1,977 of 2,385
125Brown County, TX346342.1$184K+1.7%#2,001 of 2,385
126Bell County, TX3475953.3$158K+8.0%#2,013 of 2,385
127Moore County, TX333041.9$191K+3.0%#2,030 of 2,385
128Angelina County, TX3317855.2$145K+1.9%#2,043 of 2,385
129Tyler County, TX322940.6$192K+3.1%#2,068 of 2,385
130Shelby County, TX324244.8$167K+1.0%#2,075 of 2,385
131Lubbock County, TX3265852.1$162K+5.6%#2,079 of 2,385
132Starr County, TX3210152.7$125K+0.7%#2,089 of 2,385
133Hutchinson County, TX312535.7$239K−4.5%#2,095 of 2,385
134Frio County, TX312036.8$207K+2.3%#2,100 of 2,385
135Taylor County, TX3130956.2$150K+4.6%#2,114 of 2,385
136Dallas County, TX316,20763.2$148K+1.9%#2,115 of 2,385
137El Paso County, TX301,43748.0$166K+1.3%#2,137 of 2,385
138Titus County, TX305852.0$152K+0.9%#2,141 of 2,385
139Nolan County, TX291830.6$252K−4.1%#2,146 of 2,385
140Pecos County, TX292038.2$226K−4.1%#2,149 of 2,385
141Victoria County, TX2921762.3$136K+1.5%#2,167 of 2,385
142Jefferson County, TX2853956.9$144K−0.7%#2,186 of 2,385
143Eastland County, TX273041.5$186K+1.9%#2,195 of 2,385
144Nueces County, TX2767351.3$166K−0.2%#2,200 of 2,385
145Bee County, TX274551.1$151K+4.7%#2,205 of 2,385
146Dawson County, TX261332.2$239K−5.6%#2,208 of 2,385
147Jasper County, TX265338.3$202K+0.5%#2,210 of 2,385
148Tom Green County, TX2623249.6$170K+0.4%#2,212 of 2,385
149Uvalde County, TX265059.4$126K+1.6%#2,222 of 2,385
150Gregg County, TX2639581.8$103K+1.4%#2,224 of 2,385
151Bowie County, TX2529082.7$97K−0.2%#2,236 of 2,385
152Willacy County, TX232035.1$211K−0.8%#2,258 of 2,385
153Wichita County, TX2324149.2$168K0.0%#2,264 of 2,385
154Deaf Smith County, TX222947.9$167K+0.5%#2,276 of 2,385
155Hale County, TX194540.8$182K−2.0%#2,312 of 2,385
156Gray County, TX173948.8$165K−1.3%#2,329 of 2,385
157Potter County, TX1520848.8$159K−3.3%#2,344 of 2,385
158Jim Wells County, TX147153.5$143K−0.2%#2,349 of 2,385
159Reeves County, TX132047.3$172K−17.8%#2,354 of 2,385
160Kleberg County, TX125848.9$159K−2.2%#2,360 of 2,385
161Wilbarger County, TX102246.0$164K−2.8%#2,370 of 2,385
162Zapata County, TX82452.6$127K−0.9%#2,378 of 2,385
Runnels County, TXNot scored1128.9$279K−2.2%
Ochiltree County, TXNot scored2157.1$147K−6.7%
Duval County, TXNot scored619.7$355K−4.2%
Marion County, TXNot scored1330.9$241K+0.3%
Parmer County, TXNot scored412.4$705K−1.8%
Somervell County, TXNot scored1745.8$205K+11.5%
Brewster County, TXNot scored1428.3$276K−1.1%
Zavala County, TXNot scored1236.7$176K−6.5%
Stephens County, TXNot scored1746.9$165K+3.1%
Mitchell County, TXNot scored829.0$284K−0.7%
Jack County, TXNot scored1240.2$210K+12.7%
Archer County, TXNot scored411.5$775K+6.7%
Hamilton County, TXNot scored1238.5$208K+5.2%
Dimmit County, TXNot scored1446.7$153K−6.5%
San Augustine County, TXNot scored827.2$270K−2.5%
Coleman County, TXNot scored1029.9$245K+3.0%
Yoakum County, TXNot scored1142.1$221K−3.0%
McCulloch County, TXNot scored1030.3$252K−1.6%
Winkler County, TXNot scored1036.2$244K−2.8%
Castro County, TXNot scored312.4$639K−0.4%
Dallam County, TXNot scored1246.4$167K+5.2%
Goliad County, TXNot scored724.9$335K+2.7%
Brooks County, TXNot scored1240.3$189K−7.3%
Swisher County, TXNot scored729.4$234K−3.5%
Bailey County, TXNot scored940.7$196K+1.4%
La Salle County, TXNot scored530.4$261K−1.9%
Childress County, TXNot scored21114.3$71K−0.2%
Refugio County, TXNot scored936.1$208K−1.3%
Presidio County, TXNot scored28.3$778K−11.0%
Carson County, TXNot scored313.1$706K+0.2%
Lynn County, TXNot scored14.8$1.9M+7.3%
San Saba County, TXNot scored628.7$277K+1.1%
Delta County, TXNot scored313.8$583K+6.3%
Haskell County, TXNot scored418.8$426K+1.1%
Martin County, TXNot scored315.2$643K+0.5%
Floyd County, TXNot scored420.5$396K−9.1%
Hartley County, TXNot scored16.1$1.5M−8.1%
Hansford County, TXNot scored526.9$321K−5.9%
Garza County, TXNot scored320.5$371K−22.3%
Crosby County, TXNot scored15.2$1.4M−4.8%
Wheeler County, TXNot scored946.7$173K−4.1%
Jim Hogg County, TXNot scored862.5$111K−6.0%
Crane County, TXNot scored424.5$338K−2.5%
Mills County, TXNot scored633.4$253K+3.0%
Kimble County, TXNot scored629.4$283K+3.4%
Mason County, TXNot scored635.1$233K+0.5%
Fisher County, TXNot scored00.0n/a+0.4%
Hardeman County, TXNot scored432.5$248K−7.5%
Baylor County, TXNot scored532.7$225K+0.3%
Hudspeth County, TXNot scored00.0n/a+7.7%
Coke County, TXNot scored318.8$383K+2.7%
Concho County, TXNot scored00.0n/a+8.7%
Knox County, TXNot scored432.1$236K−4.6%
Sutton County, TXNot scored539.3$228K−4.7%
Donley County, TXNot scored867.8$114K−1.9%
Hemphill County, TXNot scored854.2$152K−8.4%
Reagan County, TXNot scored329.0$286K−7.5%
Upton County, TXNot scored214.7$506K−5.1%
Shackelford County, TXNot scored323.2$366K+2.7%
Kinney County, TXNot scored00.0n/a0.0%
Lipscomb County, TXNot scored14136.6$63K−2.8%
Crockett County, TXNot scored432.7$259K−10.5%
Hall County, TXNot scored325.7$286K−2.4%
Real County, TXNot scored217.7$406K−0.1%
Collingsworth County, TXNot scored551.3$158K−5.9%
Cochran County, TXNot scored110.8$637K−0.5%
Schleicher County, TXNot scored331.1$282K−7.9%
Sherman County, TXNot scored223.7$372K−0.1%
Oldham County, TXNot scored465.1$145K+1.0%
Culberson County, TXNot scored111.5$621K+3.8%
Menard County, TXNot scored331.8$241K−0.1%
Jeff Davis County, TXNot scored220.7$405K−13.9%
Armstrong County, TXNot scored339.1$218K−0.4%
Dickens County, TXNot scored341.3$182K−3.7%
Throckmorton County, TXNot scored227.1$296K+6.7%
Sterling County, TXNot scored125.1$355K−2.5%
Irion County, TXNot scored00.0n/a−2.9%
Cottle County, TXNot scored117.3$442K−10.4%
Briscoe County, TXNot scored236.2$212K+3.8%
Edwards County, TXNot scored124.8$268K−3.6%
Stonewall County, TXNot scored00.0n/a−4.7%
Motley County, TXNot scored243.5$177K−1.8%
Glasscock County, TXNot scored00.0n/a+1.0%
Foard County, TXNot scored00.0n/a−4.2%
Terrell County, TXNot scored00.0n/a−6.6%
Roberts County, TXNot scored00.0n/a+5.2%
Kent County, TXNot scored00.0n/a−11.1%
Borden County, TXNot scored141.2$220K−11.8%
McMullen County, TXNot scored00.0n/a−9.0%
King County, TXNot scored00.0n/a−28.1%
Kenedy County, TXNot scored00.0n/a−8.6%
Loving County, TXNot scored00.0n/a−17.5%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Texas?

Texas has 60,467 salons, barbers and spas on map listings as of September 2026. 9,029 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11,105 businesses with payroll classed as personal care services in 2023, up 30.1% from 2019. Official counts also show 171,440 one-person businesses without payroll.

How much do households in Texas spend on personal care products and services?

About $10.3B a year, or $937 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 60,467 salons, barbers and spas on map listings, it comes to $170K per business. It is estimated from the incomes of the 10,992,816 households in Texas and national spending patterns by income.

How does Texas compare with the U.S. for salons, barbers and spas?

Texas has 55.0 salons, barbers and spas per 10,000 households, 17% above the U.S. rate of 47.2. Spending per business is $170K, 20% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Texas would have about 48,449, against 60,467 on map listings. There is one business with payroll in the industry for every 990 households, against one for every 804 across the U.S. The official count rose 30.1% from 2019 to 2023, against +14.1% for the U.S.

Which market in Texas has the highest market score for salons, barbers and spas?

Among 26 scored metro areas in or partly in Texas, the Midland metro area scores highest, at 57 (upper middle). Among 41 scored small-town markets in or partly in Texas, the Jacksonville area scores highest, at 80 (high). Among 162 scored counties in Texas, Waller County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Texas scores 40 for salons, barbers and spas (lower middle), #44 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Texas. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas in other states

All 51 states

Top markets for salons, barbers and spas across the U.S. · All business types in Texas

Screening a site or an acquisition in Texas?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.