Market rankings · New York

Salons, barbers and spas in New York

Every metro area, small-town market and county in New York, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 36,089; 3,724 chain locations (10%)
Official establishments: 15,230; +0.4% since 2019
Household spending a year: $8.2B; On personal care products and services
Listings per 10k households: 46.8; In line with the U.S.
Spending per listing: $228K; 7% above the U.S.
Rank among states: #48 of 51; Market score 31 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in New York by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 36,089 salons, barbers and spas on map listings in New York as of September 2026. 3,724 of them (10%) are chain locations, against 15% across the U.S. That is 46.8 per 10,000 households, in line with the U.S. rate of 47.2.

Households in New York spend about $8.2B a year on personal care products and services, or $1,070 per household, 6% above the U.S. average. That works out to $228K per business, 7% above the U.S. figure of $213K.

In 2023, official counts showed 15,230 businesses with payroll in New York classed as personal care services, up 0.4% from 2019. That is one for every 506 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 543 SBA-backed loans worth $100.6M have gone to businesses classed as personal care services in New York.

Among the 50 states and DC, New York ranks #48 for salons, barbers and spas, with a Groundwork market score of 31 (lower middle). Of the 13 scored metro areas in or partly in New York, the Ithaca metro area scores highest (72). Of the 14 scored small-town markets in or partly in New York, the Monticello area scores highest (81).

Every market in New York for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in New York, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New York, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Ithaca, NY	72	130	30.0	$329K	−1.4%	#14 of 387
2Kingston, NY	69	253	34.1	$309K	+1.1%	#29 of 387
3Glens Falls, NY	61	194	35.5	$272K	−1.9%	#72 of 387
4Albany-Schenectady-Troy, NY	59	1,627	42.5	$248K	+1.9%	#93 of 387
5Watertown-Fort Drum, NY	56	158	33.2	$272K	−3.9%	#126 of 387
6Utica-Rome, NY	55	442	36.5	$253K	−2.0%	#138 of 387
7Kiryas Joel-Poughkeepsie-Newburgh, NY	49	1,275	50.0	$224K	+3.0%	#206 of 387
8Syracuse, NY	48	1,068	39.4	$248K	−1.3%	#213 of 387
9Elmira, NY	48	128	36.3	$246K	−3.9%	#214 of 387
10Binghamton, NY	47	379	37.0	$246K	−1.3%	#223 of 387
11New York-Newark-Jersey City, NY-NJ	45	36,968	50.0	$229K	+0.6%	#246 of 387
12Buffalo-Cheektowaga, NY	41	2,094	41.8	$230K	−0.8%	#286 of 387
13Rochester, NY	40	1,970	44.2	$222K	−0.7%	#293 of 387

Small-town markets

Small-town markets reaching New York, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Monticello, NY	81	77	24.5	$400K	+2.7%	#6 of 538
2Oneonta, NY	75	80	34.5	$268K	+3.8%	#26 of 538
3Hudson, NY	68	62	23.3	$451K	−2.1%	#60 of 538
4Massena-Ogdensburg, NY	66	108	25.9	$339K	−2.5%	#77 of 538
5Gloversville, NY	61	56	24.5	$367K	−1.6%	#127 of 538
6Auburn, NY	61	102	32.4	$283K	−2.3%	#134 of 538
7Seneca Falls, NY	60	43	31.6	$286K	−1.7%	#147 of 538
8Plattsburgh, NY	57	118	35.2	$265K	−2.0%	#179 of 538
9Amsterdam, NY	57	69	35.2	$255K	+1.1%	#181 of 538
10Batavia, NY	56	89	35.8	$261K	+0.2%	#201 of 538
11Jamestown-Dunkirk, NY	51	164	30.7	$276K	−2.6%	#254 of 538
12Corning, NY	49	139	35.4	$256K	−1.6%	#281 of 538
13Cortland, NY	47	68	35.8	$257K	−1.9%	#307 of 538
14Olean, NY	46	105	32.9	$257K	−2.1%	#322 of 538

Counties

Counties in New York, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Sullivan County, NY	76	77	24.5	$400K	+2.7%	#137 of 2,385
2Delaware County, NY	75	35	18.2	$494K	+0.2%	#164 of 2,385
3Yates County, NY	73	22	23.2	$411K	−0.8%	#207 of 2,385
4Wayne County, NY	71	86	22.4	$421K	+0.1%	#248 of 2,385
5Washington County, NY	71	55	22.5	$412K	−2.9%	#250 of 2,385
6Franklin County, NY	69	43	22.0	$402K	−1.6%	#308 of 2,385
7Schoharie County, NY	68	36	28.0	$333K	+1.4%	#340 of 2,385
8Allegany County, NY	68	47	26.5	$324K	+0.9%	#343 of 2,385
9Otsego County, NY	68	80	34.5	$268K	+3.8%	#357 of 2,385
10Columbia County, NY	67	62	23.3	$451K	−2.1%	#364 of 2,385
11Chenango County, NY	66	45	22.6	$386K	−2.9%	#408 of 2,385
12Rensselaer County, NY	66	202	30.3	$341K	−0.2%	#414 of 2,385
13Schenectady County, NY	65	235	35.1	$286K	+3.0%	#472 of 2,385
14Orleans County, NY	64	38	23.4	$379K	−0.5%	#486 of 2,385
15Wyoming County, NY	64	46	28.0	$326K	−1.3%	#494 of 2,385
16Tioga County, NY	63	51	25.1	$381K	−1.9%	#520 of 2,385
17Essex County, NY	63	43	26.3	$360K	−2.2%	#521 of 2,385
18Tompkins County, NY	63	130	30.0	$329K	−1.4%	#530 of 2,385
19St. Lawrence County, NY	61	108	25.9	$339K	−2.5%	#601 of 2,385
20Oswego County, NY	61	143	30.3	$305K	+1.0%	#610 of 2,385
21Madison County, NY	60	65	24.8	$393K	−1.2%	#633 of 2,385
22Ulster County, NY	60	253	34.1	$309K	+1.1%	#642 of 2,385
23Lewis County, NY	59	29	26.1	$342K	−0.3%	#679 of 2,385
24Fulton County, NY	58	56	24.5	$367K	−1.6%	#733 of 2,385
25Herkimer County, NY	58	75	29.1	$310K	−1.4%	#740 of 2,385

Show all 62 counties

Counties in New York, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Cayuga County, NY	57	102	32.4	$283K	−2.3%	#790 of 2,385
27Seneca County, NY	55	43	31.6	$286K	−1.7%	#884 of 2,385
28Putnam County, NY	54	150	42.2	$298K	+1.4%	#930 of 2,385
29Schuyler County, NY	53	22	29.9	$310K	−5.3%	#971 of 2,385
30Greene County, NY	53	61	32.7	$303K	−1.1%	#972 of 2,385
31Clinton County, NY	53	118	35.2	$265K	−2.0%	#990 of 2,385
32Montgomery County, NY	53	69	35.2	$255K	+1.1%	#997 of 2,385
33Ontario County, NY	52	186	38.5	$264K	+0.6%	#1,045 of 2,385
34Genesee County, NY	52	89	35.8	$261K	+0.2%	#1,049 of 2,385
35Livingston County, NY	51	88	36.0	$266K	−0.2%	#1,097 of 2,385
36Saratoga County, NY	51	479	47.0	$242K	+2.3%	#1,113 of 2,385
37Rockland County, NY	51	520	50.1	$240K	+5.9%	#1,115 of 2,385
38Niagara County, NY	50	303	33.0	$282K	−1.5%	#1,159 of 2,385
39Chautauqua County, NY	49	164	30.7	$276K	−2.6%	#1,209 of 2,385
40Dutchess County, NY	48	521	44.8	$254K	+1.5%	#1,270 of 2,385
41Steuben County, NY	47	139	35.4	$256K	−1.6%	#1,328 of 2,385
42Richmond County, NY	46	756	44.3	$254K	+1.3%	#1,398 of 2,385
43Jefferson County, NY	45	158	33.2	$272K	−3.9%	#1,440 of 2,385
44Cortland County, NY	45	68	35.8	$257K	−1.9%	#1,447 of 2,385
45Cattaraugus County, NY	45	105	32.9	$257K	−2.1%	#1,448 of 2,385
46Oneida County, NY	43	367	38.5	$241K	−2.1%	#1,565 of 2,385
47Orange County, NY	43	754	54.4	$204K	+4.2%	#1,581 of 2,385
48Westchester County, NY	42	2,108	56.5	$223K	+1.4%	#1,627 of 2,385
49Kings County, NY	41	3,903	38.6	$270K	−2.5%	#1,659 of 2,385
50Queens County, NY	40	3,529	42.0	$251K	−1.1%	#1,714 of 2,385
51Albany County, NY	40	675	50.1	$208K	+2.2%	#1,732 of 2,385
52Chemung County, NY	39	128	36.3	$246K	−3.9%	#1,764 of 2,385
53Suffolk County, NY	39	3,063	62.0	$208K	+1.6%	#1,778 of 2,385
54Onondaga County, NY	36	860	43.5	$227K	−1.9%	#1,899 of 2,385
55Warren County, NY	36	139	46.1	$217K	−0.9%	#1,902 of 2,385
56Erie County, NY	35	1,791	43.7	$221K	−0.6%	#1,944 of 2,385
57Nassau County, NY	35	3,218	70.2	$194K	+0.6%	#1,959 of 2,385
58Broome County, NY	32	328	40.0	$225K	−1.2%	#2,058 of 2,385
59Monroe County, NY	31	1,572	49.4	$200K	−1.0%	#2,102 of 2,385
60Bronx County, NY	29	1,779	33.3	$243K	−3.8%	#2,147 of 2,385
61New York County, NY	27	5,669	72.8	$164K	−1.3%	#2,201 of 2,385
Hamilton County, NY	Not scored	3	12.4	$752K	−1.3%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in New York?

As of September 2026, map listings count 36,089 salons, barbers and spas in New York. 3,724 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15,230 businesses with payroll classed as personal care services in 2023, up 0.4% from 2019. Official counts also show 66,947 one-person businesses without payroll.

How much do households in New York spend on personal care products and services?

About $8.2B a year, or $1,070 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 36,089 salons, barbers and spas on map listings, it comes to $228K per business. It is estimated from the incomes of the 7,704,486 households in New York and national spending patterns by income.

How does New York compare with the U.S. for salons, barbers and spas?

New York has 46.8 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $228K, 7% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, New York would have about 38,746, against 36,089 on map listings. There is one business with payroll in the industry for every 506 households, against one for every 804 across the U.S. The official count rose 0.4% from 2019 to 2023, against +14.1% for the U.S.

Which market in New York has the highest market score for salons, barbers and spas?

Among 13 scored metro areas in or partly in New York, the Ithaca metro area scores highest, at 72 (upper middle). Among 14 scored small-town markets in or partly in New York, the Monticello area scores highest, at 81 (high). Among 61 scored counties in New York, Sullivan County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New York scores 31 for salons, barbers and spas (lower middle), #48 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New York. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons16,659 listings
Barbershops4,578 listings
Nail salons5,190 listings
Spas and skin care8,675 listings

Screening a site or an acquisition in New York?

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