Market rankings · Florida
Salons, barbers and spas in Florida
Every metro area, small-town market and county in Florida, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 53,003
- 6,448 chain locations (12%)
- Official establishments
- 13,212
- +24.7% since 2019
- Household spending a year
- $8B
- On personal care products and services
- Listings per 10k households
- 60.6
- 28% above the U.S.
- Spending per listing
- $150K
- 29% below the U.S.
- Rank among states
- #50 of 51
- Market score 27 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in Florida by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Florida has 53,003 salons, barbers and spas on map listings as of September 2026. Chain locations make up 12% of them, against 15% across the U.S. Per 10,000 households, that is 60.6, 28% above the U.S. rate of 47.2.
Household spending on personal care products and services in Florida comes to about $8B a year: $911 per household, 9% below the U.S. average. That works out to $150K per business, 29% below the U.S. figure of $213K.
Official counts show 13,212 businesses with payroll classed as personal care services in Florida in 2023, up 24.7% from 2019. That is one for every 662 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 720 SBA-backed loans worth $218.4M have gone to businesses classed as personal care services in Florida.
Among the 50 states and DC, Florida ranks #50 for salons, barbers and spas, with a Groundwork market score of 27 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (85). Of the 6 scored small-town markets in or partly in Florida, the Arcadia area scores highest (65).
Every market in Florida for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 85 | 142 | 20.2 | $443K | +21.1% | #1 of 387 |
| 2Lakeland-Winter Haven, FL | 52 | 1,239 | 42.8 | $196K | +19.8% | #175 of 387 |
| 3Ocala, FL | 45 | 722 | 43.8 | $183K | +17.3% | #252 of 387 |
| 4Gainesville, FL | 44 | 620 | 43.5 | $193K | +5.4% | #261 of 387 |
| 5Punta Gorda, FL | 44 | 410 | 45.3 | $190K | +15.5% | #262 of 387 |
| 6Homosassa Springs, FL | 43 | 273 | 38.3 | $206K | +11.1% | #271 of 387 |
| 7Deltona-Daytona Beach-Ormond Beach, FL | 42 | 1,409 | 47.8 | $182K | +11.2% | #281 of 387 |
| 8Sebring, FL | 42 | 227 | 48.4 | $157K | +9.7% | #284 of 387 |
| 9Panama City-Panama City Beach, FL | 40 | 512 | 58.1 | $151K | +15.7% | #301 of 387 |
| 10North Port-Bradenton-Sarasota, FL | 39 | 2,083 | 53.6 | $178K | +13.2% | #307 of 387 |
| 11Pensacola-Ferry Pass-Brent, FL | 39 | 1,079 | 53.5 | $169K | +6.5% | #308 of 387 |
| 12Port St. Lucie, FL | 38 | 1,063 | 51.8 | $174K | +16.0% | #315 of 387 |
| 13Palm Bay-Melbourne-Titusville, FL | 35 | 1,450 | 56.3 | $165K | +9.1% | #334 of 387 |
| 14Naples-Marco Island, FL | 35 | 1,088 | 65.6 | $155K | +10.6% | #337 of 387 |
| 15Sebastian-Vero Beach-West Vero Corridor, FL | 34 | 385 | 54.4 | $167K | +7.7% | #342 of 387 |
| 16Crestview-Fort Walton Beach-Destin, FL | 34 | 738 | 61.6 | $156K | +9.4% | #344 of 387 |
| 17Jacksonville, FL | 33 | 3,787 | 57.1 | $164K | +10.7% | #352 of 387 |
| 18Tallahassee, FL | 32 | 761 | 48.2 | $176K | +3.1% | #354 of 387 |
| 19Cape Coral-Fort Myers, FL | 31 | 1,983 | 60.5 | $151K | +14.4% | #362 of 387 |
| 20Orlando-Kissimmee-Sanford, FL | 30 | 6,793 | 66.4 | $140K | +10.3% | #366 of 387 |
| 21Tampa-St. Petersburg-Clearwater, FL | 29 | 8,363 | 62.9 | $146K | +7.3% | #367 of 387 |
| 22Miami-Fort Lauderdale-West Palm Beach, FL | 23 | 16,910 | 72.4 | $128K | +4.2% | #382 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Arcadia, FL | 65 | 36 | 28.1 | $258K | +8.8% | #88 of 538 |
| 2Palatka, FL | 62 | 76 | 24.2 | $302K | +5.9% | #117 of 538 |
| 3Okeechobee, FL | 54 | 56 | 37.1 | $210K | +7.4% | #227 of 538 |
| 4Clewiston, FL | 52 | 83 | 44.6 | $177K | +18.8% | #251 of 538 |
| 5Lake City, FL | 43 | 128 | 46.7 | $170K | +6.2% | #367 of 538 |
| 6Key West-Key Largo, FL | 22 | 233 | 67.7 | $148K | −2.9% | #519 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 11Levy County, FL | 55 | 57 | 30.7 | $251K | +12.7% | #904 of 2,385 |
| 12St. Johns County, FL | 55 | 540 | 46.6 | $239K | +25.0% | #909 of 2,385 |
| 13Hamilton County, FL | 54 | 9 | 21.0 | $328K | +3.3% | #925 of 2,385 |
| 14Franklin County, FL | 53 | 17 | 34.4 | $243K | +4.5% | #1,004 of 2,385 |
| 15Okeechobee County, FL | 51 | 56 | 37.1 | $210K | +7.4% | #1,132 of 2,385 |
| 16Holmes County, FL | 50 | 17 | 24.2 | $297K | +2.7% | #1,155 of 2,385 |
| 17Suwannee County, FL | 50 | 56 | 34.8 | $222K | +10.6% | #1,186 of 2,385 |
| 18Nassau County, FL | 49 | 200 | 50.9 | $193K | +17.4% | #1,241 of 2,385 |
| 19Lake County, FL | 48 | 678 | 41.2 | $215K | +18.1% | #1,293 of 2,385 |
| 20Hardee County, FL | 48 | 31 | 37.7 | $209K | +2.4% | #1,295 of 2,385 |
| 21Gulf County, FL | 48 | 25 | 42.1 | $201K | +11.7% | #1,297 of 2,385 |
| 22Flagler County, FL | 47 | 240 | 45.6 | $201K | +21.0% | #1,366 of 2,385 |
| 23Hendry County, FL | 47 | 75 | 53.1 | $151K | +21.5% | #1,373 of 2,385 |
| 24Manatee County, FL | 46 | 792 | 44.8 | $209K | +16.6% | #1,421 of 2,385 |
| 25St. Lucie County, FL | 46 | 582 | 42.3 | $205K | +21.4% | #1,425 of 2,385 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Polk County, FL | 46 | 1,239 | 42.8 | $196K | +19.8% | #1,429 of 2,385 |
| 27Jackson County, FL | 44 | 63 | 36.5 | $198K | +5.4% | #1,537 of 2,385 |
| 28Clay County, FL | 43 | 401 | 47.9 | $199K | +9.4% | #1,583 of 2,385 |
| 29Hernando County, FL | 43 | 353 | 42.8 | $195K | +13.3% | #1,588 of 2,385 |
| 30Walton County, FL | 43 | 185 | 53.8 | $180K | +22.9% | #1,595 of 2,385 |
| 31Columbia County, FL | 43 | 128 | 46.7 | $170K | +6.2% | #1,602 of 2,385 |
| 32Bradford County, FL | 40 | 29 | 31.3 | $253K | +0.3% | #1,712 of 2,385 |
| 33Citrus County, FL | 40 | 273 | 38.3 | $206K | +11.1% | #1,734 of 2,385 |
| 34Charlotte County, FL | 40 | 410 | 45.3 | $190K | +15.5% | #1,743 of 2,385 |
| 35Pasco County, FL | 40 | 1,150 | 48.7 | $182K | +19.1% | #1,748 of 2,385 |
| 36Marion County, FL | 39 | 722 | 43.8 | $183K | +17.3% | #1,789 of 2,385 |
| 37Highlands County, FL | 39 | 227 | 48.4 | $157K | +9.7% | #1,795 of 2,385 |
| 38Bay County, FL | 39 | 471 | 59.8 | $149K | +17.2% | #1,796 of 2,385 |
| 39Volusia County, FL | 38 | 1,169 | 48.3 | $178K | +9.1% | #1,828 of 2,385 |
| 40Washington County, FL | 38 | 41 | 44.1 | $174K | +5.4% | #1,830 of 2,385 |
| 41Collier County, FL | 38 | 1,088 | 65.6 | $155K | +10.6% | #1,837 of 2,385 |
| 42Madison County, FL | 37 | 22 | 31.5 | $220K | +5.0% | #1,853 of 2,385 |
| 43Baker County, FL | 37 | 47 | 51.3 | $179K | +5.8% | #1,872 of 2,385 |
| 44Brevard County, FL | 37 | 1,450 | 56.3 | $165K | +9.1% | #1,878 of 2,385 |
| 45Sarasota County, FL | 37 | 1,291 | 60.8 | $158K | +10.0% | #1,882 of 2,385 |
| 46Indian River County, FL | 36 | 385 | 54.4 | $167K | +7.7% | #1,924 of 2,385 |
| 47Alachua County, FL | 35 | 541 | 46.3 | $183K | +3.7% | #1,963 of 2,385 |
| 48Osceola County, FL | 35 | 843 | 59.0 | $147K | +23.2% | #1,974 of 2,385 |
| 49Lee County, FL | 34 | 1,983 | 60.5 | $151K | +14.4% | #2,015 of 2,385 |
| 50Okaloosa County, FL | 34 | 553 | 64.7 | $148K | +4.6% | #2,016 of 2,385 |
| 51Hillsborough County, FL | 34 | 4,087 | 70.1 | $135K | +7.4% | #2,018 of 2,385 |
| 52Palm Beach County, FL | 33 | 4,255 | 70.3 | $139K | +5.5% | #2,047 of 2,385 |
| 53Orange County, FL | 32 | 3,835 | 72.7 | $129K | +6.7% | #2,086 of 2,385 |
| 54Seminole County, FL | 32 | 1,437 | 76.7 | $127K | +4.3% | #2,087 of 2,385 |
| 55Martin County, FL | 31 | 481 | 70.9 | $137K | +4.8% | #2,118 of 2,385 |
| 56Escambia County, FL | 29 | 771 | 59.8 | $143K | +3.5% | #2,164 of 2,385 |
| 57Duval County, FL | 29 | 2,599 | 62.6 | $141K | +6.5% | #2,166 of 2,385 |
| 58Broward County, FL | 28 | 5,536 | 73.4 | $126K | +3.6% | #2,188 of 2,385 |
| 59Miami-Dade County, FL | 27 | 7,119 | 73.0 | $123K | +4.0% | #2,206 of 2,385 |
| 60Leon County, FL | 24 | 678 | 55.3 | $156K | +1.7% | #2,248 of 2,385 |
| 61Monroe County, FL | 22 | 233 | 67.7 | $148K | −2.9% | #2,280 of 2,385 |
| 62Pinellas County, FL | 19 | 2,773 | 64.7 | $140K | −1.2% | #2,314 of 2,385 |
| 63Taylor County, FL | 16 | 38 | 47.6 | $152K | −2.5% | #2,339 of 2,385 |
| 64Calhoun County, FL | 13 | 18 | 38.8 | $188K | −3.0% | #2,352 of 2,385 |
| Dixie County, FL | Not scored | 4 | 6.4 | $1.1M | +8.0% | |
| Lafayette County, FL | Not scored | 7 | 26.6 | $282K | +6.8% | |
| Liberty County, FL | Not scored | 8 | 31.2 | $248K | +2.8% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Florida?
Map listings as of September 2026 show 53,003 salons, barbers and spas in Florida. 6,448 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 13,212 businesses with payroll classed as personal care services in 2023, up 24.7% from 2019. Another 151,215 one-person businesses have no payroll, by official counts.
How much do households in Florida spend on personal care products and services?
About $8B a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 53,003 salons, barbers and spas on map listings, it comes to $150K per business. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.
How does Florida compare with the U.S. for salons, barbers and spas?
Florida has 60.6 salons, barbers and spas per 10,000 households, 28% above the U.S. rate of 47.2. Spending per business is $150K, 29% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Florida would have about 37,477, against 53,003 on map listings. There is one business with payroll in the industry for every 662 households, against one for every 804 across the U.S. The official count rose 24.7% from 2019 to 2023, against +14.1% for the U.S.
Which market in Florida has the highest market score for salons, barbers and spas?
Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 85 (high). Among 6 scored small-town markets in or partly in Florida, the Arcadia area scores highest, at 65 (upper middle). Among 64 scored counties in Florida, Sumter County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 27 for salons, barbers and spas (lower middle), #50 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florida. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Florida
Related business types in Florida
- Hair salons23,907 listings
- Barbershops6,234 listings
- Nail salons6,689 listings
- Spas and skin care14,898 listings
Screening a site or an acquisition in Florida?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.