Groundwork

Beauty and personal care · County · Virginia

Salons, barbers and spas in Bristol city, VA

The salons, barbers and spas in Bristol city, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 7 out of 100: Very low

Ranked #2,380 of 2,385 scored counties
#113 of 113 scored counties in Virginia

Listings
66
19 chain locations (29%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$5.4M
On personal care products and services · $743 a household
Spending per listing
$81K
62% below the U.S.
Listings per 10k households
91.3
93% above the U.S.
Population, 2025
16,418
−5.2% since 2020

See the salons, barbers and spas around any address in Bristol city

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bristol city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Bristol city scores 7 (very low) on the Groundwork market score for salons, barbers and spas, ranking #2,380 of 2,385 scored counties and #113 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.

At $743 per household (26% below the U.S. average), households in Bristol city spend about $5.4M a year on personal care products and services. Spread across 66 salons, barbers and spas, that is $81K per business, 62% below the U.S. figure of $213K.

There are 66 salons, barbers and spas on map listings in Bristol city as of September 2026. Chain locations make up 29% of them, against 15% across the U.S. That is 91.3 per 10,000 households, 93% above the U.S. rate of 47.2.

In 2023, official counts showed 10 businesses with payroll in Bristol city classed as personal care services. That is one for every 723 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $51K have gone to businesses classed as personal care services in Bristol city. Population estimates show Bristol city declined 5.2% from 2020 to 2025, against +3.1% for the U.S.

How Bristol city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Bristol city, VA compared with Virginia and the U.S.
MeasureBristol cityVirginiaU.S.
Listings per 10k households91.343.547.2
Spending per listing$81K$235K$213K
Households per official establishment723708804
Official establishment growth, 2019–2023n/a+13.1%+14.1%
Population growth, 2020–2025−5.2%+2.8%+3.1%
Spending per household on personal care products and services$743$1,023$1,005
Median household income$50,404$93,170$80,734
Groundwork market score749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 10
Employees, 2023
32
Annual payroll, 2023
$587K
One-person businesses, 2023
80Businesses with no payroll
Map listings, September 2026
6619 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$51K

SBA-backed loans to businesses classed as personal care services in Bristol city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Bristol city

Population, 2025 estimate
16,418−5.2% since 2020
Households
7,226
Median age
45.7
Homes lived in by their owners
64%
Vehicles per household
1.6
Land area
13 sq. mi.
People per square mile
1,309
Median household income
$50,404+34.4% vs. 2015–2019, before inflation
Average household income
$68,726
Median home value
$184,100
Jobs located here
10,880
Daytime population
20,776Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bristol city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Bristol city. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Bristol city marked.

Top counties in Virginia

Counties in Virginia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goochland County, VA97109.7$1.2M+17.4%#1 of 2,385
2Caroline County, VA902117.5$547K+11.3%#10 of 2,385
3Fluvanna County, VA891413.6$742K+6.2%#14 of 2,385
4Rockingham County, VA864614.1$653K+6.6%#26 of 2,385
5Louisa County, VA852717.4$552K+13.6%#31 of 2,385
6Clarke County, VA851423.8$458K+5.4%#35 of 2,385
7New Kent County, VA852425.9$430K+21.2%#37 of 2,385
8King George County, VA802322.7$486K+10.5%#63 of 2,385
9Northumberland County, VA7958.9$969K+6.1%#73 of 2,385
10Madison County, VA79916.4$573K+2.7%#79 of 2,385
113Bristol city, VA76691.3$81K−5.2%#2,380 of 2,385

Other business types in Bristol city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Bristol city, VA?

As of September 2026, map listings count 66 salons, barbers and spas in Bristol city. 19 of them (29%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 10 businesses with payroll classed as personal care services in 2023. Official counts also show 80 one-person businesses without payroll.

How much do households in Bristol city, VA spend on personal care products and services?

About $5.4M a year, or $743 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 66 salons, barbers and spas on map listings, it comes to $81K per business. It is estimated from the incomes of the 7,226 households in Bristol city and national spending patterns by income.

How does Bristol city, VA compare with the U.S. for salons, barbers and spas?

Bristol city has 91.3 salons, barbers and spas per 10,000 households, 93% above the U.S. rate of 47.2. Spending per business is $81K, 62% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Bristol city would have about 25, against 66 on map listings. There is one business with payroll in the industry for every 723 households, against one for every 804 across the U.S.

How fast is Bristol city, VA growing?

Population estimates put Bristol city at 16,418 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,226 households. The median household income in Bristol city is $50,404 a year, 38% below the U.S. median of $80,734. That rose 34.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bristol city scores 7 for salons, barbers and spas (very low), #2,380 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bristol city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Bristol city

Screening a site or an acquisition in Bristol city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bristol city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.