Market rankings · Ohio

Salons, barbers and spas in Ohio

Markets across Ohio ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 18,731; 3,169 chain locations (17%)
Official establishments: 4,523; +7.1% since 2019
Household spending a year: $4.7B; On personal care products and services
Listings per 10k households: 38.5; 18% below the U.S.
Spending per listing: $253K; 19% above the U.S.
Rank among states: #14 of 51; Market score 57 · Upper middle

A site report maps the salons, barbers and spas on map listings around any address in Ohio by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 18,731 salons, barbers and spas in Ohio. Of those, 3,169 are chain locations, or 17%, against 15% across the U.S. That comes to 38.5 for every 10,000 households, 18% below the U.S. rate of 47.2.

Household spending on personal care products and services in Ohio comes to about $4.7B a year: $976 per household, 3% below the U.S. average. Spread across 18,731 salons, barbers and spas, that is $253K per business, 19% above the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Ohio was 4,523 in 2023, up 7.1% from 2019. That is one for every 1,075 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 506 SBA-backed loans worth $85.7M have gone to businesses classed as personal care services in Ohio.

Among the 50 states and DC, Ohio ranks #14 for salons, barbers and spas, with a Groundwork market score of 57 (upper middle). Of the 15 scored metro areas in or partly in Ohio, the Columbus metro area scores highest (73). Of the 29 scored small-town markets in or partly in Ohio, the Wilmington area scores highest (80).

Every market in Ohio for salons, barbers and spas

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Ohio, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Ohio, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Columbus, OH	73	3,609	41.7	$253K	+4.7%	#13 of 387
2Cincinnati, OH-KY-IN	68	3,451	38.1	$269K	+2.7%	#37 of 387
3Springfield, OH	64	169	30.2	$298K	−0.4%	#52 of 387
4Dayton-Kettering-Beavercreek, OH	60	1,323	38.4	$253K	+1.5%	#83 of 387
Weirton-Steubenville, WV-OH	56	135	27.2	$304K	−3.6%	#125 of 387
5Sandusky, OH	56	191	37.5	$258K	−2.6%	#128 of 387
6Mansfield, OH	54	155	30.9	$282K	−0.1%	#146 of 387
7Akron, OH	54	1,110	37.4	$262K	0.0%	#147 of 387
8Toledo, OH	54	977	38.4	$244K	−1.0%	#149 of 387
Huntington-Ashland, WV-KY-OH	48	520	34.2	$238K	−2.6%	#215 of 387
9Lima, OH	46	158	38.3	$236K	−1.2%	#233 of 387
10Cleveland, OH	45	3,869	41.5	$236K	−0.8%	#245 of 387
11Youngstown-Warren, OH	42	760	41.2	$210K	−1.4%	#277 of 387
12Canton-Massillon, OH	40	696	41.6	$223K	−0.2%	#292 of 387
Wheeling, WV-OH	34	215	37.1	$224K	−3.6%	#339 of 387

Small-town markets

Small-town markets reaching Ohio, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wilmington, OH	80	46	27.4	$344K	+0.6%	#10 of 538
2Urbana, OH	79	40	25.6	$375K	+0.2%	#12 of 538
3Bellefontaine, OH	78	53	27.1	$350K	+0.4%	#16 of 538
4Wooster, OH	72	127	28.6	$336K	−0.1%	#35 of 538
5Mount Vernon, OH	68	86	36.6	$266K	+1.9%	#67 of 538
6Athens, OH	64	58	25.2	$342K	+1.3%	#91 of 538
7Coshocton, OH	64	39	26.4	$321K	+1.6%	#93 of 538
8Sidney, OH	63	65	34.4	$284K	−0.2%	#108 of 538
9Ashland, OH	61	59	28.5	$320K	+0.1%	#128 of 538
10Greenville, OH	60	58	27.2	$333K	−0.7%	#143 of 538
11Van Wert, OH	60	35	30.3	$303K	+0.3%	#145 of 538
12Bucyrus, OH	58	51	28.2	$305K	−0.3%	#163 of 538
13Norwalk, OH	57	66	28.1	$326K	−0.4%	#174 of 538
14Marietta, OH	57	70	28.2	$317K	−2.1%	#175 of 538
15Gallipolis, OH	56	34	29.3	$293K	−0.5%	#196 of 538
16Celina, OH	53	62	37.8	$254K	+0.5%	#233 of 538
17Salem, OH	52	129	31.1	$278K	−2.2%	#239 of 538
18Portsmouth, OH	52	99	34.3	$240K	−3.4%	#245 of 538
19Wapakoneta, OH	51	75	39.6	$251K	−1.2%	#256 of 538
20Marion, OH	50	85	34.4	$252K	−0.4%	#270 of 538
21Tiffin, OH	48	79	35.5	$255K	−1.0%	#299 of 538
22Chillicothe, OH	48	114	38.2	$231K	−0.8%	#300 of 538
23Findlay, OH	45	134	42.4	$228K	+0.1%	#331 of 538
24Washington Court House, OH	40	46	39.7	$230K	−1.4%	#389 of 538
25Defiance, OH	40	72	47.0	$200K	+0.1%	#391 of 538
26Cambridge, OH	38	63	38.6	$222K	−0.1%	#405 of 538
27Zanesville, OH	38	147	42.8	$207K	+0.7%	#406 of 538
28Fremont, OH	37	111	45.0	$199K	−0.4%	#418 of 538
29New Philadelphia-Dover, OH	35	164	42.6	$211K	−0.9%	#440 of 538

Counties

Counties in Ohio, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Morrow County, OH	86	17	12.6	$781K	+3.7%	#24 of 2,385
2Union County, OH	86	50	20.6	$582K	+16.5%	#27 of 2,385
3Pickaway County, OH	83	66	30.1	$326K	+7.4%	#49 of 2,385
4Perry County, OH	77	30	22.3	$414K	+1.3%	#118 of 2,385
5Madison County, OH	77	55	35.1	$299K	+7.1%	#128 of 2,385
6Brown County, OH	76	35	20.4	$455K	+1.6%	#131 of 2,385
7Licking County, OH	76	209	30.5	$346K	+3.8%	#149 of 2,385
8Holmes County, OH	75	25	18.7	$546K	+1.7%	#160 of 2,385
9Clermont County, OH	75	225	26.5	$399K	+3.9%	#169 of 2,385
10Preble County, OH	73	32	19.1	$480K	−0.8%	#201 of 2,385
11Champaign County, OH	73	40	25.6	$375K	+0.2%	#211 of 2,385
12Clinton County, OH	72	46	27.4	$344K	+0.6%	#234 of 2,385
13Fairfield County, OH	72	213	35.3	$306K	+6.5%	#239 of 2,385
14Henry County, OH	71	27	23.6	$415K	−0.2%	#249 of 2,385
15Warren County, OH	71	287	31.2	$391K	+5.7%	#252 of 2,385
16Logan County, OH	71	53	27.1	$350K	+0.4%	#259 of 2,385
17Putnam County, OH	71	46	35.0	$294K	0.0%	#269 of 2,385
18Paulding County, OH	69	15	19.7	$475K	−0.4%	#301 of 2,385
19Hocking County, OH	69	22	19.0	$465K	−1.9%	#303 of 2,385
20Ottawa County, OH	68	55	29.7	$336K	−2.0%	#338 of 2,385
21Highland County, OH	67	44	26.0	$341K	+1.1%	#380 of 2,385
22Portage County, OH	66	161	24.7	$399K	+1.0%	#407 of 2,385
23Wayne County, OH	66	127	28.6	$336K	−0.1%	#418 of 2,385
24Miami County, OH	65	158	35.2	$283K	+3.4%	#473 of 2,385
25Medina County, OH	64	221	30.2	$369K	+1.3%	#488 of 2,385

Show all 88 counties

Counties in Ohio, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Greene County, OH	64	248	36.4	$297K	+3.7%	#502 of 2,385
27Knox County, OH	63	86	36.6	$266K	+1.9%	#541 of 2,385
28Delaware County, OH	63	418	50.8	$264K	+12.5%	#543 of 2,385
29Morgan County, OH	62	6	10.5	$805K	−0.9%	#544 of 2,385
30Geauga County, OH	62	95	26.5	$455K	+0.3%	#546 of 2,385
31Carroll County, OH	62	29	25.9	$353K	−1.1%	#556 of 2,385
32Vinton County, OH	61	9	16.9	$508K	−1.2%	#585 of 2,385
33Lorain County, OH	61	412	32.3	$307K	+3.1%	#608 of 2,385
34Lawrence County, OH	60	56	24.7	$347K	−4.2%	#634 of 2,385
35Coshocton County, OH	60	39	26.4	$321K	+1.6%	#639 of 2,385
36Athens County, OH	59	58	25.2	$342K	+1.3%	#680 of 2,385
37Fulton County, OH	59	58	34.1	$287K	−1.9%	#700 of 2,385
38Butler County, OH	59	556	37.9	$274K	+2.4%	#704 of 2,385
39Harrison County, OH	58	5	8.4	$994K	−2.9%	#724 of 2,385
40Shelby County, OH	58	65	34.4	$284K	−0.2%	#747 of 2,385
41Ashland County, OH	57	59	28.5	$320K	+0.1%	#774 of 2,385
42Monroe County, OH	56	7	12.4	$709K	−2.7%	#818 of 2,385
43Darke County, OH	56	58	27.2	$333K	−0.7%	#824 of 2,385
44Van Wert County, OH	56	35	30.3	$303K	+0.3%	#827 of 2,385
45Jefferson County, OH	55	67	24.7	$346K	−2.4%	#876 of 2,385
46Crawford County, OH	55	51	28.2	$305K	−0.3%	#878 of 2,385
47Clark County, OH	55	169	30.2	$298K	−0.4%	#881 of 2,385
48Wood County, OH	55	194	35.8	$279K	+1.5%	#889 of 2,385
49Huron County, OH	54	66	28.1	$326K	−0.4%	#926 of 2,385
50Washington County, OH	53	70	28.2	$317K	−2.1%	#970 of 2,385
51Gallia County, OH	53	34	29.3	$293K	−0.5%	#975 of 2,385
52Pike County, OH	52	36	33.1	$257K	0.0%	#1,050 of 2,385
53Meigs County, OH	51	16	17.6	$443K	−2.6%	#1,080 of 2,385
54Ashtabula County, OH	51	112	28.5	$302K	−0.8%	#1,086 of 2,385
55Hardin County, OH	50	36	30.7	$295K	−2.1%	#1,156 of 2,385
56Columbiana County, OH	50	129	31.1	$278K	−2.2%	#1,163 of 2,385
57Mercer County, OH	50	62	37.8	$254K	+0.5%	#1,174 of 2,385
58Franklin County, OH	50	2,529	45.7	$222K	+2.8%	#1,187 of 2,385
59Wyandot County, OH	49	29	32.2	$288K	−1.4%	#1,206 of 2,385
60Auglaize County, OH	49	75	39.6	$251K	−1.2%	#1,219 of 2,385
61Marion County, OH	48	85	34.4	$252K	−0.4%	#1,272 of 2,385
62Adams County, OH	47	31	29.7	$271K	+1.5%	#1,321 of 2,385
63Williams County, OH	47	53	34.2	$255K	−1.4%	#1,330 of 2,385
64Scioto County, OH	47	99	34.3	$240K	−3.4%	#1,340 of 2,385
65Seneca County, OH	46	79	35.5	$255K	−1.0%	#1,397 of 2,385
66Trumbull County, OH	46	313	36.2	$237K	−1.3%	#1,407 of 2,385
67Ross County, OH	46	114	38.2	$231K	−0.8%	#1,412 of 2,385
68Richland County, OH	45	155	30.9	$282K	−0.1%	#1,439 of 2,385
69Montgomery County, OH	44	917	39.6	$235K	+0.5%	#1,519 of 2,385
70Hancock County, OH	42	134	42.4	$228K	+0.1%	#1,624 of 2,385
71Summit County, OH	41	949	41.0	$239K	−0.3%	#1,664 of 2,385
72Lucas County, OH	41	725	39.6	$231K	−1.7%	#1,670 of 2,385
73Noble County, OH	41	18	39.0	$225K	+1.3%	#1,674 of 2,385
74Hamilton County, OH	41	1,642	46.3	$216K	+1.0%	#1,677 of 2,385
75Belmont County, OH	40	91	33.5	$259K	−2.8%	#1,707 of 2,385
76Jackson County, OH	40	53	41.0	$207K	+0.5%	#1,733 of 2,385
77Allen County, OH	39	158	38.3	$236K	−1.2%	#1,767 of 2,385
78Fayette County, OH	39	46	39.7	$230K	−1.4%	#1,772 of 2,385
79Defiance County, OH	39	72	47.0	$200K	+0.1%	#1,781 of 2,385
80Guernsey County, OH	37	63	38.6	$222K	−0.1%	#1,852 of 2,385
81Muskingum County, OH	37	147	42.8	$207K	+0.7%	#1,859 of 2,385
82Sandusky County, OH	37	111	45.0	$199K	−0.4%	#1,861 of 2,385
83Lake County, OH	36	504	49.8	$205K	−0.1%	#1,909 of 2,385
84Erie County, OH	35	136	41.9	$227K	−2.9%	#1,942 of 2,385
85Stark County, OH	35	667	42.8	$218K	−0.2%	#1,946 of 2,385
86Tuscarawas County, OH	34	164	42.6	$211K	−0.9%	#1,987 of 2,385
87Cuyahoga County, OH	31	2,525	45.5	$208K	−2.3%	#2,099 of 2,385
88Mahoning County, OH	30	447	45.6	$191K	−1.4%	#2,133 of 2,385

Questions

How many salons, barbers and spas are in Ohio?

Ohio has 18,731 salons, barbers and spas on map listings as of September 2026. 3,169 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4,523 businesses with payroll classed as personal care services in 2023, up 7.1% from 2019. Official counts list 45,223 one-person businesses without payroll.

How much do households in Ohio spend on personal care products and services?

About $4.7B a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 18,731 salons, barbers and spas on map listings, it comes to $253K per business. It is estimated from the incomes of the 4,863,191 households in Ohio and national spending patterns by income.

How does Ohio compare with the U.S. for salons, barbers and spas?

Ohio has 38.5 salons, barbers and spas per 10,000 households, 18% below the U.S. rate of 47.2. Spending per business is $253K, 19% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Ohio would have about 22,308, against 18,731 on map listings. There is one business with payroll in the industry for every 1,075 households, against one for every 804 across the U.S. The official count rose 7.1% from 2019 to 2023, against +14.1% for the U.S.

Which market in Ohio has the highest market score for salons, barbers and spas?

Among 15 scored metro areas in or partly in Ohio, the Columbus metro area scores highest, at 73 (upper middle). Among 29 scored small-town markets in or partly in Ohio, the Wilmington area scores highest, at 80 (high). Among 88 scored counties in Ohio, Morrow County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ohio scores 57 for salons, barbers and spas (upper middle), #14 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ohio. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons10,199 listings
Barbershops2,294 listings
Nail salons1,936 listings
Spas and skin care3,931 listings

Screening a site or an acquisition in Ohio?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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