Market rankings · South Dakota
Salons, barbers and spas in South Dakota
Markets across South Dakota ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 1,302
- 255 chain locations (20%)
- Official establishments
- 317
- +12.4% since 2019
- Household spending a year
- $359.3M
- On personal care products and services
- Listings per 10k households
- 35.6
- 25% below the U.S.
- Spending per listing
- $276K
- 30% above the U.S.
- Rank among states
- #2 of 51
- Market score 74 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,302 salons, barbers and spas in South Dakota. Chain locations make up 20% of them, against 15% across the U.S. Per 10,000 households, that is 35.6, 25% below the U.S. rate of 47.2.
At $983 per household (2% below the U.S. average), households in South Dakota spend about $359.3M a year on personal care products and services. That is about $276K of household spending for each business on map listings, 30% above the U.S. figure of $213K.
In 2023, official counts showed 317 businesses with payroll in South Dakota classed as personal care services, up 12.4% from 2019. That is one for every 1,153 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 20 SBA-backed loans worth $7M have gone to businesses classed as personal care services in South Dakota.
Among the 50 states and DC, South Dakota ranks #2 for salons, barbers and spas, with a Groundwork market score of 74 (upper middle). Of the 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest (71). Of the 9 scored small-town markets in or partly in South Dakota, the Huron area scores highest (81).
Every market in South Dakota for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux Falls, SD-MN | 71 | 481 | 39.3 | $264K | +9.5% | #22 of 387 |
| 2Rapid City, SD | 65 | 253 | 40.3 | $245K | +6.2% | #50 of 387 |
| Sioux City, IA-NE-SD | 56 | 237 | 42.7 | $228K | +1.0% | #134 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huron, SD | 81 | 20 | 26.5 | $346K | +2.4% | #7 of 538 |
| 2Brookings, SD | 68 | 40 | 29.0 | $331K | +9.6% | #63 of 538 |
| 3Mitchell, SD | 62 | 41 | 37.4 | $249K | +0.6% | #122 of 538 |
| 4Pierre, SD | 59 | 27 | 31.6 | $319K | −0.5% | #155 of 538 |
| 5Yankton, SD | 58 | 40 | 41.3 | $232K | +1.5% | #170 of 538 |
| 6Aberdeen, SD | 56 | 64 | 35.7 | $269K | −1.5% | #199 of 538 |
| 7Spearfish, SD | 49 | 55 | 45.6 | $208K | +14.0% | #289 of 538 |
| 8Vermillion, SD | 45 | 24 | 43.3 | $204K | +0.2% | #336 of 538 |
| 9Watertown, SD | 37 | 70 | 55.9 | $167K | +4.3% | #424 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 85 | 18 | 24.6 | $442K | +3.3% | #36 of 2,385 |
| 2Meade County, SD | 80 | 25 | 20.9 | $477K | +2.7% | #65 of 2,385 |
| 3Butte County, SD | 80 | 12 | 27.9 | $350K | +5.5% | #70 of 2,385 |
| 4Lake County, SD | 73 | 10 | 21.2 | $468K | −0.2% | #203 of 2,385 |
| 5Beadle County, SD | 69 | 20 | 26.5 | $346K | +2.4% | #316 of 2,385 |
| 6Roberts County, SD | 66 | 8 | 22.1 | $416K | −0.1% | #406 of 2,385 |
| 7Brookings County, SD | 63 | 40 | 29.0 | $331K | +9.6% | #529 of 2,385 |
| 8Lincoln County, SD | 62 | 121 | 43.4 | $263K | +17.5% | #575 of 2,385 |
| 9Minnehaha County, SD | 57 | 332 | 39.1 | $258K | +7.6% | #804 of 2,385 |
| 10Yankton County, SD | 53 | 40 | 41.3 | $232K | +1.5% | #1,014 of 2,385 |
| 11Hughes County, SD | 51 | 25 | 34.5 | $293K | −0.9% | #1,089 of 2,385 |
| 12Brown County, SD | 48 | 60 | 36.8 | $259K | −1.7% | #1,269 of 2,385 |
| 13Davison County, SD | 47 | 38 | 42.7 | $214K | +0.6% | #1,354 of 2,385 |
| 14Lawrence County, SD | 47 | 55 | 45.6 | $208K | +14.0% | #1,360 of 2,385 |
| 15Pennington County, SD | 46 | 220 | 47.4 | $207K | +6.6% | #1,424 of 2,385 |
| 16Clay County, SD | 42 | 24 | 43.3 | $204K | +0.2% | #1,635 of 2,385 |
| 17Codington County, SD | 37 | 70 | 55.9 | $167K | +4.3% | #1,876 of 2,385 |
| Oglala Lakota County, SD | Not scored | 1 | 3.4 | $2.1M | −2.3% | |
| Charles Mix County, SD | Not scored | 11 | 36.3 | $252K | −0.5% | |
| Todd County, SD | Not scored | 1 | 3.9 | $1.9M | −4.9% | |
| Custer County, SD | Not scored | 8 | 18.0 | $565K | +13.2% | |
| Turner County, SD | Not scored | 6 | 16.8 | $568K | +7.3% | |
| Grant County, SD | Not scored | 9 | 29.7 | $318K | 0.0% | |
| Hutchinson County, SD | Not scored | 6 | 20.6 | $483K | −0.1% | |
| Fall River County, SD | Not scored | 11 | 30.3 | $294K | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 4 | 16.5 | $540K | +3.8% | |
| Moody County, SD | Not scored | 3 | 11.7 | $836K | +4.5% | |
| Hamlin County, SD | Not scored | 4 | 18.2 | $564K | +11.9% | |
| Spink County, SD | Not scored | 8 | 32.2 | $298K | −3.0% | |
| McCook County, SD | Not scored | 6 | 27.0 | $386K | +5.2% | |
| Tripp County, SD | Not scored | 7 | 31.0 | $283K | +1.8% | |
| Day County, SD | Not scored | 4 | 16.9 | $566K | +0.8% | |
| Brule County, SD | Not scored | 12 | 61.4 | $157K | +0.5% | |
| Walworth County, SD | Not scored | 9 | 37.3 | $240K | −1.4% | |
| Kingsbury County, SD | Not scored | 7 | 33.1 | $288K | +1.6% | |
| Dewey County, SD | Not scored | 2 | 11.8 | $704K | +3.8% | |
| Marshall County, SD | Not scored | 5 | 30.3 | $331K | +2.9% | |
| Deuel County, SD | Not scored | 3 | 17.1 | $564K | +2.6% | |
| Edmunds County, SD | Not scored | 4 | 24.5 | $417K | +1.0% | |
| Gregory County, SD | Not scored | 6 | 37.3 | $244K | +1.1% | |
| Clark County, SD | Not scored | 5 | 37.4 | $249K | +4.7% | |
| Corson County, SD | Not scored | 1 | 8.9 | $936K | −2.8% | |
| Lyman County, SD | Not scored | 3 | 25.3 | $375K | −0.1% | |
| Hanson County, SD | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bennett County, SD | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Hand County, SD | Not scored | 3 | 21.4 | $453K | −0.7% | |
| Stanley County, SD | Not scored | 2 | 15.5 | $640K | +1.8% | |
| Perkins County, SD | Not scored | 4 | 30.6 | $311K | +0.9% | |
| Douglas County, SD | Not scored | 4 | 35.1 | $294K | +1.9% | |
| Jackson County, SD | Not scored | 2 | 24.1 | $301K | −4.7% | |
| Aurora County, SD | Not scored | 3 | 28.2 | $327K | +2.6% | |
| Potter County, SD | Not scored | 3 | 28.1 | $337K | −3.8% | |
| Sanborn County, SD | Not scored | 3 | 31.7 | $306K | +2.5% | |
| Ziebach County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 1 | 10.9 | $868K | −2.2% | |
| Faulk County, SD | Not scored | 3 | 34.8 | $262K | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Jerauld County, SD | Not scored | 2 | 25.5 | $375K | +0.6% | |
| Haakon County, SD | Not scored | 3 | 43.7 | $223K | −3.6% | |
| Campbell County, SD | Not scored | 1 | 13.3 | $725K | −0.1% | |
| Sully County, SD | Not scored | 1 | 15.7 | $636K | +1.9% | |
| Hyde County, SD | Not scored | 1 | 19.9 | $493K | −4.6% | |
| Harding County, SD | Not scored | 2 | 40.2 | $255K | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in South Dakota?
There are 1,302 salons, barbers and spas on map listings in South Dakota as of September 2026. 255 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 317 businesses with payroll classed as personal care services in 2023, up 12.4% from 2019. Another 2,632 one-person businesses have no payroll, by official counts.
How much do households in South Dakota spend on personal care products and services?
About $359.3M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 1,302 salons, barbers and spas on map listings, it comes to $276K per business. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for salons, barbers and spas?
South Dakota has 35.6 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $276K, 30% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, South Dakota would have about 1,689, against 1,302 on map listings. There is one business with payroll in the industry for every 1,153 households, against one for every 804 across the U.S. The official count rose 12.4% from 2019 to 2023, against +14.1% for the U.S.
Which market in South Dakota has the highest market score for salons, barbers and spas?
Among 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest, at 71 (upper middle). Among 9 scored small-town markets in or partly in South Dakota, the Huron area scores highest, at 81 (high). Among 17 scored counties in South Dakota, Union County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 74 for salons, barbers and spas (upper middle), #2 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Hair salons730 listings
- Barbershops93 listings
- Nail salons145 listings
- Spas and skin care313 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.