Beauty and personal care · County · Virginia
Salons, barbers and spas in Spotsylvania County, VA
How Spotsylvania County, VA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #619 of 2,385 scored counties
#39 of 113 scored counties in Virginia
- Listings
- 214
- 38 chain locations (18%)
- Official establishments
- 72
- +33.3% since 2019
- Household spending a year
- $57.4M
- On personal care products and services · $1,093 a household
- Spending per listing
- $268K
- 26% above the U.S.
- Listings per 10k households
- 40.8
- 14% below the U.S.
- Population, 2025
- 155,388
- +10.5% since 2020
See the salons, barbers and spas around any address in Spotsylvania County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Spotsylvania County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Spotsylvania County spend about $57.4M a year on personal care products and services, or $1,093 per household, 9% above the U.S. average. That works out to $268K per business, 26% above the U.S. figure of $213K.
There are 214 salons, barbers and spas on map listings in Spotsylvania County as of September 2026. 38 of them (18%) are chain locations, against 15% across the U.S. That comes to 40.8 for every 10,000 households, 14% below the U.S. rate of 47.2.
In 2023, official counts showed 72 businesses with payroll in Spotsylvania County classed as personal care services, up 33.3% from 2019. That is one for every 729 households, against one for every 804 across the U.S. Another 452 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $763K have gone to businesses classed as personal care services in Spotsylvania County.
Population estimates show Spotsylvania County grew 10.5% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, Spotsylvania County has a Groundwork market score of 61 (upper middle): #619 of 2,385 scored counties and #39 of 113 scored counties in Virginia.
How Spotsylvania County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spotsylvania County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.8 | 43.5 | 47.2 |
| Spending per listing | $268K | $235K | $213K |
| Households per official establishment | 729 | 708 | 804 |
| Official establishment growth, 2019–2023 | +33.3% | +13.1% | +14.1% |
| Population growth, 2020–2025 | +10.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,093 | $1,023 | $1,005 |
| Median household income | $112,738 | $93,170 | $80,734 |
| Groundwork market score | 61 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54 → 72+33.3% over the period
- Employees, 2023
- 334
- Annual payroll, 2023
- $10.9M
- One-person businesses, 2023
- 452Businesses with no payroll
- Map listings, September 2026
- 21438 chain locations
- Listings at the U.S. rate for this spending
- 270The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $763K
SBA-backed loans to businesses classed as personal care services in Spotsylvania County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Spotsylvania County
- Population, 2025 estimate
- 155,388+10.5% since 2020
- Households
- 52,481
- Median age
- 39.2
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 402 sq. mi.
- People per square mile
- 365
- Median household income
- $112,738+27.2% vs. 2015–2019, before inflation
- Average household income
- $133,558
- Median home value
- $404,900
- Jobs located here
- 40,183
- Daytime population
- 124,545Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Spotsylvania County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Spotsylvania County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Spotsylvania County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 39Spotsylvania County, VA | 61 | 214 | 40.8 | $268K | +10.5% | #619 of 2,385 |
Other business types in Spotsylvania County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons72
- Barbershops58
- Nail salons52
- Spas and skin care76
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Spotsylvania County, VA?
As of September 2026, map listings count 214 salons, barbers and spas in Spotsylvania County. 38 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 72 businesses with payroll classed as personal care services in 2023, up 33.3% from 2019. Official counts list 452 one-person businesses without payroll.
How much do households in Spotsylvania County, VA spend on personal care products and services?
About $57.4M a year, or $1,093 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 214 salons, barbers and spas on map listings, it comes to $268K per business. It is estimated from the incomes of the 52,481 households in Spotsylvania County and national spending patterns by income.
How does Spotsylvania County, VA compare with the U.S. for salons, barbers and spas?
Spotsylvania County has 40.8 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $268K, 26% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Spotsylvania County would have about 270, against 214 on map listings. There is one business with payroll in the industry for every 729 households, against one for every 804 across the U.S. The official count rose 33.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Spotsylvania County, VA growing?
Population estimates put Spotsylvania County at 155,388 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 52,481 households. The median household income in Spotsylvania County is $112,738 a year, 40% above the U.S. median of $80,734. That rose 27.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Spotsylvania County scores 61 for salons, barbers and spas (upper middle), #619 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Spotsylvania County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Spotsylvania County
Screening a site or an acquisition in Spotsylvania County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Spotsylvania County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.