Beauty and personal care · County · Virginia
Salons, barbers and spas in Winchester city, VA
Competitor counts, household spending and official business counts for salons, barbers and spas in Winchester city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #2,341 of 2,385 scored counties
#109 of 113 scored counties in Virginia
- Listings
- 162
- 20 chain locations (12%)
- Official establishments
- 35
- +12.9% since 2019
- Household spending a year
- $9.6M
- On personal care products and services · $836 a household
- Spending per listing
- $59K
- 72% below the U.S.
- Listings per 10k households
- 141.0
- 3 times the U.S.
- Population, 2025
- 28,272
- +1.0% since 2020
See the salons, barbers and spas around any address in Winchester city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Winchester city scores 16 (low) on the Groundwork market score for salons, barbers and spas, ranking #2,341 of 2,385 scored counties and #109 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 162 salons, barbers and spas in Winchester city. 20 of them (12%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 141.0, 3 times the U.S. rate of 47.2.
At $836 per household (17% below the U.S. average), households in Winchester city spend about $9.6M a year on personal care products and services. That is about $59K of household spending for each business on map listings, 72% below the U.S. figure of $213K.
In 2023, official counts showed 35 businesses with payroll in Winchester city classed as personal care services, up 12.9% from 2019. That is one for every 328 households, against one for every 804 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.6M have gone to businesses classed as personal care services in Winchester city. Population estimates put the population change in Winchester city from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%).
How Winchester city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 141.0 | 43.5 | 47.2 |
| Spending per listing | $59K | $235K | $213K |
| Households per official establishment | 328 | 708 | 804 |
| Official establishment growth, 2019–2023 | +12.9% | +13.1% | +14.1% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $836 | $1,023 | $1,005 |
| Median household income | $63,974 | $93,170 | $80,734 |
| Groundwork market score | 16 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31 → 35+12.9% over the period
- Employees, 2023
- 137
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 111Businesses with no payroll
- Map listings, September 2026
- 16220 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.6M
SBA-backed loans to businesses classed as personal care services in Winchester city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winchester city
- Population, 2025 estimate
- 28,272+1.0% since 2020
- Households
- 11,492
- Median age
- 39.1
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 3,035
- Median household income
- $63,974+8.8% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $343,000
- Jobs located here
- 27,462
- Daytime population
- 42,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winchester city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Winchester city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 109Winchester city, VA | 16 | 162 | 141.0 | $59K | +1.0% | #2,341 of 2,385 |
Other business types in Winchester city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas16
- Hair salons15
- Barbershops13
- Nail salons16
- Spas and skin care14
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Winchester city, VA?
Winchester city has 162 salons, barbers and spas on map listings as of September 2026. 20 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 35 businesses with payroll classed as personal care services in 2023, up 12.9% from 2019. Official counts list 111 one-person businesses without payroll.
How much do households in Winchester city, VA spend on personal care products and services?
About $9.6M a year, or $836 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 162 salons, barbers and spas on map listings, it comes to $59K per business. It is estimated from the incomes of the 11,492 households in Winchester city and national spending patterns by income.
How does Winchester city, VA compare with the U.S. for salons, barbers and spas?
Winchester city has 141.0 salons, barbers and spas per 10,000 households, 3 times the U.S. rate of 47.2. Spending per business is $59K, 72% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Winchester city would have about 45, against 162 on map listings. There is one business with payroll in the industry for every 328 households, against one for every 804 across the U.S. The official count rose 12.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Winchester city, VA growing?
Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winchester city scores 16 for salons, barbers and spas (low), #2,341 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winchester city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Winchester city
Screening a site or an acquisition in Winchester city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.