Groundwork

Beauty and personal care · County · Virginia

Salons, barbers and spas in Isle of Wight County, VA

Competitor counts, household spending and official business counts for salons, barbers and spas in Isle of Wight County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #415 of 2,385 scored counties
#30 of 113 scored counties in Virginia

Listings
46
12 chain locations (26%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$15.6M
On personal care products and services · $993 a household
Spending per listing
$340K
60% above the U.S.
Listings per 10k households
29.2
38% below the U.S.
Population, 2025
41,321
+6.7% since 2020

See the salons, barbers and spas around any address in Isle of Wight County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 46 salons, barbers and spas in Isle of Wight County. Chain locations make up 26% of them, against 15% across the U.S. Per 10,000 households, that is 29.2, 38% below the U.S. rate of 47.2.

Households in Isle of Wight County spend about $15.6M a year on personal care products and services, or $993 per household, in line with the U.S. average. That is about $340K of household spending for each business on map listings, 60% above the U.S. figure of $213K.

In 2023, official counts showed 19 businesses with payroll in Isle of Wight County classed as personal care services. That is one for every 829 households, against one for every 804 across the U.S. Another 146 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Isle of Wight County from 2020 to 2025 at +6.7%, faster than the U.S. (+3.1%). Isle of Wight County scores 66 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #415 of 2,385 scored counties and #30 of 113 scored counties in Virginia. That puts it in the top quarter of counties.

How Isle of Wight County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Isle of Wight County, VA compared with Virginia and the U.S.
MeasureIsle of Wight CountyVirginiaU.S.
Listings per 10k households29.243.547.2
Spending per listing$340K$235K$213K
Households per official establishment829708804
Official establishment growth, 2019–2023n/a+13.1%+14.1%
Population growth, 2020–2025+6.7%+2.8%+3.1%
Spending per household on personal care products and services$993$1,023$1,005
Median household income$95,241$93,170$80,734
Groundwork market score6649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 19
Employees, 2023
48
Annual payroll, 2023
$1.2M
One-person businesses, 2023
146Businesses with no payroll
Map listings, September 2026
4612 chain locations
Listings at the U.S. rate for this spending
74The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Isle of Wight County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Isle of Wight County

Population, 2025 estimate
41,321+6.7% since 2020
Households
15,756
Median age
44.1
Homes lived in by their owners
80%
Vehicles per household
2.2
Land area
316 sq. mi.
People per square mile
127
Median household income
$95,241+28.7% vs. 2015–2019, before inflation
Average household income
$117,279
Median home value
$356,500
Jobs located here
10,181
Daytime population
32,768Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Isle of Wight County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Isle of Wight County marked.

Top counties in Virginia

Counties in Virginia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goochland County, VA97109.7$1.2M+17.4%#1 of 2,385
2Caroline County, VA902117.5$547K+11.3%#10 of 2,385
3Fluvanna County, VA891413.6$742K+6.2%#14 of 2,385
4Rockingham County, VA864614.1$653K+6.6%#26 of 2,385
5Louisa County, VA852717.4$552K+13.6%#31 of 2,385
6Clarke County, VA851423.8$458K+5.4%#35 of 2,385
7New Kent County, VA852425.9$430K+21.2%#37 of 2,385
8King George County, VA802322.7$486K+10.5%#63 of 2,385
9Northumberland County, VA7958.9$969K+6.1%#73 of 2,385
10Madison County, VA79916.4$573K+2.7%#79 of 2,385
30Isle of Wight County, VA664629.2$340K+6.7%#415 of 2,385

Other business types in Isle of Wight County

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many salons, barbers and spas are in Isle of Wight County, VA?

Isle of Wight County has 46 salons, barbers and spas on map listings as of September 2026. 12 of them (26%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 19 businesses with payroll classed as personal care services in 2023. Official counts list 146 one-person businesses without payroll.

How much do households in Isle of Wight County, VA spend on personal care products and services?

About $15.6M a year, or $993 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 46 salons, barbers and spas on map listings, it comes to $340K per business. It is estimated from the incomes of the 15,756 households in Isle of Wight County and national spending patterns by income.

How does Isle of Wight County, VA compare with the U.S. for salons, barbers and spas?

Isle of Wight County has 29.2 salons, barbers and spas per 10,000 households, 38% below the U.S. rate of 47.2. Spending per business is $340K, 60% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Isle of Wight County would have about 74, against 46 on map listings. There is one business with payroll in the industry for every 829 households, against one for every 804 across the U.S.

How fast is Isle of Wight County, VA growing?

Population estimates put Isle of Wight County at 41,321 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 15,756 households. Median household income in Isle of Wight County is $95,241, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isle of Wight County scores 66 for salons, barbers and spas (upper middle), #415 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Isle of Wight County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Isle of Wight County

Screening a site or an acquisition in Isle of Wight County?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.