Market rankings · Indiana
Salons, barbers and spas in Indiana
Every metro area, small-town market and county in Indiana, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 10,738
- 1,962 chain locations (18%)
- Official establishments
- 2,347
- +13.9% since 2019
- Household spending a year
- $2.6B
- On personal care products and services
- Listings per 10k households
- 39.5
- 16% below the U.S.
- Spending per listing
- $246K
- 15% above the U.S.
- Rank among states
- #12 of 51
- Market score 59 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Indiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 10,738 salons, barbers and spas on map listings in Indiana as of September 2026. Of those, 1,962 are chain locations, or 18%, against 15% across the U.S. That comes to 39.5 for every 10,000 households, 16% below the U.S. rate of 47.2.
At $971 per household (3% below the U.S. average), households in Indiana spend about $2.6B a year on personal care products and services. That works out to $246K per business, 15% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Indiana was 2,347 in 2023, up 13.9% from 2019. That is one for every 1,157 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 196 SBA-backed loans worth $45.7M have gone to businesses classed as personal care services in Indiana.
Among the 50 states and DC, Indiana ranks #12 for salons, barbers and spas, with a Groundwork market score of 59 (upper middle). Of the 15 scored metro areas in or partly in Indiana, the Columbus metro area scores highest (79). Of the 25 scored small-town markets in or partly in Indiana, the Kendallville area scores highest (82).
Every market in Indiana for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, IN | 79 | 133 | 39.9 | $255K | +4.3% | #7 of 387 |
| Cincinnati, OH-KY-IN | 68 | 3,451 | 38.1 | $269K | +2.7% | #37 of 387 |
| 2Bloomington, IN | 67 | 210 | 30.9 | $300K | +2.0% | #40 of 387 |
| 3Michigan City-La Porte, IN | 64 | 145 | 33.2 | $285K | −0.9% | #53 of 387 |
| 4Indianapolis-Carmel-Greenwood, IN | 62 | 3,920 | 46.5 | $224K | +5.4% | #70 of 387 |
| 5Elkhart-Goshen, IN | 61 | 258 | 35.7 | $265K | +0.9% | #74 of 387 |
| 6Fort Wayne, IN | 61 | 687 | 37.7 | $255K | +3.9% | #75 of 387 |
| 7Lafayette-West Lafayette, IN | 60 | 296 | 32.6 | $279K | +2.1% | #80 of 387 |
| 8South Bend-Mishawaka, IN-MI | 58 | 450 | 35.0 | $270K | +0.1% | #104 of 387 |
| 9Muncie, IN | 54 | 169 | 36.5 | $232K | +1.2% | #151 of 387 |
| Louisville/Jefferson County, KY-IN | 50 | 2,289 | 41.0 | $223K | +2.9% | #195 of 387 |
| 10Evansville, IN | 49 | 467 | 41.0 | $232K | +1.6% | #202 of 387 |
| 11Kokomo, IN | 47 | 151 | 42.4 | $213K | +0.4% | #228 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 46 | 17,903 | 49.1 | $226K | 0.0% | #235 of 387 |
| 12Terre Haute, IN | 42 | 290 | 43.0 | $200K | +0.3% | #278 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendallville, IN | 82 | 43 | 23.7 | $398K | +1.0% | #4 of 538 |
| 2Greensburg, IN | 79 | 34 | 31.7 | $304K | +0.4% | #13 of 538 |
| 3Auburn, IN | 78 | 48 | 28.1 | $339K | +2.9% | #17 of 538 |
| 4Greencastle, IN | 76 | 43 | 30.4 | $317K | +3.2% | #22 of 538 |
| 5Seymour, IN | 74 | 65 | 35.8 | $263K | +1.9% | #31 of 538 |
| 6Monticello, IN | 71 | 29 | 28.3 | $326K | +2.0% | #46 of 538 |
| 7Frankfort, IN | 70 | 42 | 33.6 | $272K | +0.4% | #54 of 538 |
| 8Bedford, IN | 66 | 57 | 29.8 | $305K | +1.2% | #80 of 538 |
| 9Connersville, IN | 66 | 30 | 31.8 | $271K | +0.7% | #83 of 538 |
| 10Washington, IN | 66 | 46 | 38.9 | $239K | +2.5% | #84 of 538 |
| 11Warsaw, IN | 65 | 108 | 33.8 | $288K | +0.9% | #87 of 538 |
| 12Plymouth, IN | 64 | 56 | 31.5 | $299K | +1.2% | #95 of 538 |
| 13Logansport, IN | 64 | 44 | 29.3 | $291K | +0.1% | #96 of 538 |
| 14Crawfordsville, IN | 63 | 55 | 35.3 | $268K | +2.7% | #112 of 538 |
| 15Jasper, IN | 62 | 69 | 39.3 | $254K | +0.9% | #121 of 538 |
| 16Richmond, IN | 61 | 89 | 33.0 | $259K | −0.5% | #138 of 538 |
| 17Peru, IN | 58 | 35 | 26.3 | $335K | −3.9% | #162 of 538 |
| 18Marion, IN | 58 | 93 | 34.7 | $239K | 0.0% | #168 of 538 |
| 19Vincennes, IN | 57 | 56 | 36.9 | $242K | −1.7% | #186 of 538 |
| 20New Castle, IN | 54 | 69 | 37.0 | $239K | +0.5% | #225 of 538 |
| 21Huntington, IN | 52 | 53 | 34.4 | $267K | +1.6% | #242 of 538 |
| 22Angola, IN | 52 | 57 | 40.5 | $238K | +1.0% | #247 of 538 |
| 23Decatur, IN | 50 | 45 | 36.3 | $253K | +2.2% | #269 of 538 |
| 24Wabash, IN | 47 | 50 | 39.5 | $232K | −0.7% | #311 of 538 |
| 25Madison, IN | 44 | 54 | 42.2 | $215K | +0.6% | #348 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 81 | 19 | 14.7 | $693K | +1.9% | #56 of 2,385 |
| 2Brown County, IN | 80 | 13 | 19.2 | $520K | +1.9% | #62 of 2,385 |
| 3Morgan County, IN | 79 | 86 | 30.4 | $335K | +4.4% | #91 of 2,385 |
| 4Parke County, IN | 78 | 8 | 13.0 | $696K | +3.0% | #96 of 2,385 |
| 5Posey County, IN | 76 | 21 | 19.9 | $505K | −0.8% | #129 of 2,385 |
| 6Shelby County, IN | 76 | 50 | 27.1 | $353K | +1.8% | #148 of 2,385 |
| 7Newton County, IN | 75 | 10 | 17.5 | $519K | +2.9% | #162 of 2,385 |
| 8Gibson County, IN | 75 | 26 | 19.3 | $484K | +0.1% | #165 of 2,385 |
| 9Noble County, IN | 75 | 43 | 23.7 | $398K | +1.0% | #170 of 2,385 |
| 10Hancock County, IN | 75 | 123 | 36.7 | $303K | +13.5% | #174 of 2,385 |
| 11Owen County, IN | 74 | 14 | 16.2 | $549K | +2.6% | #179 of 2,385 |
| 12Boone County, IN | 74 | 105 | 36.5 | $337K | +13.5% | #189 of 2,385 |
| 13Spencer County, IN | 73 | 17 | 21.0 | $451K | +1.2% | #205 of 2,385 |
| 14Carroll County, IN | 72 | 17 | 21.0 | $438K | +1.6% | #225 of 2,385 |
| 15Dearborn County, IN | 72 | 59 | 29.1 | $347K | +1.7% | #232 of 2,385 |
| 16DeKalb County, IN | 72 | 48 | 28.1 | $339K | +2.9% | #235 of 2,385 |
| 17Decatur County, IN | 71 | 34 | 31.7 | $304K | +0.4% | #266 of 2,385 |
| 18Clark County, IN | 71 | 165 | 32.2 | $301K | +7.5% | #267 of 2,385 |
| 19Tipton County, IN | 70 | 14 | 22.3 | $437K | −0.4% | #279 of 2,385 |
| 20Putnam County, IN | 70 | 43 | 30.4 | $317K | +3.2% | #295 of 2,385 |
| 21Franklin County, IN | 69 | 14 | 15.2 | $662K | +2.2% | #298 of 2,385 |
| 22Harrison County, IN | 69 | 38 | 24.5 | $391K | +1.9% | #311 of 2,385 |
| 23Warrick County, IN | 69 | 89 | 35.4 | $307K | +4.4% | #321 of 2,385 |
| 24Wells County, IN | 68 | 30 | 26.0 | $360K | +2.6% | #335 of 2,385 |
| 25Ripley County, IN | 68 | 33 | 28.6 | $329K | +1.6% | #341 of 2,385 |
Show all 92 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Bartholomew County, IN | 68 | 133 | 39.9 | $255K | +4.3% | #359 of 2,385 |
| 27Madison County, IN | 67 | 176 | 32.9 | $271K | +3.8% | #397 of 2,385 |
| 28Pike County, IN | 66 | 9 | 17.9 | $523K | −2.0% | #401 of 2,385 |
| 29Whitley County, IN | 66 | 41 | 29.2 | $338K | +2.1% | #416 of 2,385 |
| 30White County, IN | 66 | 29 | 28.3 | $326K | +2.0% | #421 of 2,385 |
| 31Washington County, IN | 66 | 31 | 27.6 | $321K | +0.5% | #423 of 2,385 |
| 32Greene County, IN | 66 | 37 | 28.2 | $308K | +1.2% | #429 of 2,385 |
| 33Jackson County, IN | 66 | 65 | 35.8 | $263K | +1.9% | #438 of 2,385 |
| 34Jennings County, IN | 63 | 28 | 25.6 | $356K | +0.1% | #522 of 2,385 |
| 35Vermillion County, IN | 63 | 17 | 25.8 | $335K | +0.6% | #527 of 2,385 |
| 36Jasper County, IN | 63 | 44 | 34.5 | $281K | +3.0% | #537 of 2,385 |
| 37Clinton County, IN | 63 | 42 | 33.6 | $272K | +0.4% | #540 of 2,385 |
| 38Starke County, IN | 62 | 19 | 21.2 | $408K | +0.1% | #549 of 2,385 |
| 39Lawrence County, IN | 61 | 57 | 29.8 | $305K | +1.2% | #611 of 2,385 |
| 40Crawford County, IN | 60 | 7 | 15.3 | $522K | −0.2% | #627 of 2,385 |
| 41Fayette County, IN | 60 | 30 | 31.8 | $271K | +0.7% | #654 of 2,385 |
| 42Scott County, IN | 60 | 34 | 34.5 | $247K | +2.8% | #665 of 2,385 |
| 43Daviess County, IN | 60 | 46 | 38.9 | $239K | +2.5% | #667 of 2,385 |
| 44Pulaski County, IN | 59 | 11 | 22.2 | $408K | −0.4% | #674 of 2,385 |
| 45Marshall County, IN | 59 | 56 | 31.5 | $299K | +1.2% | #692 of 2,385 |
| 46Cass County, IN | 59 | 44 | 29.3 | $291K | +0.1% | #697 of 2,385 |
| 47Kosciusko County, IN | 59 | 108 | 33.8 | $288K | +0.9% | #699 of 2,385 |
| 48Sullivan County, IN | 59 | 24 | 30.6 | $281K | +0.1% | #702 of 2,385 |
| 49Hendricks County, IN | 59 | 317 | 47.2 | $243K | +10.2% | #717 of 2,385 |
| 50Rush County, IN | 58 | 18 | 26.7 | $333K | 0.0% | #735 of 2,385 |
| 51Montgomery County, IN | 58 | 55 | 35.3 | $268K | +2.7% | #753 of 2,385 |
| 52Fountain County, IN | 57 | 20 | 28.8 | $304K | +3.2% | #777 of 2,385 |
| 53Clay County, IN | 57 | 35 | 33.2 | $286K | −0.1% | #785 of 2,385 |
| 54Dubois County, IN | 57 | 69 | 39.3 | $254K | +0.9% | #805 of 2,385 |
| 55Wayne County, IN | 56 | 89 | 33.0 | $259K | −0.5% | #847 of 2,385 |
| 56Monroe County, IN | 55 | 196 | 33.1 | $283K | +1.9% | #886 of 2,385 |
| 57LaPorte County, IN | 54 | 145 | 33.2 | $285K | −0.9% | #932 of 2,385 |
| 58Orange County, IN | 54 | 29 | 36.4 | $244K | −0.1% | #947 of 2,385 |
| 59Randolph County, IN | 53 | 38 | 36.7 | $234K | +0.1% | #1,013 of 2,385 |
| 60Elkhart County, IN | 52 | 258 | 35.7 | $265K | +0.9% | #1,044 of 2,385 |
| 61Porter County, IN | 52 | 277 | 40.4 | $263K | +1.6% | #1,047 of 2,385 |
| 62Knox County, IN | 52 | 56 | 36.9 | $242K | −1.7% | #1,061 of 2,385 |
| 63Grant County, IN | 52 | 93 | 34.7 | $239K | 0.0% | #1,063 of 2,385 |
| 64Fulton County, IN | 51 | 27 | 33.5 | $272K | −1.9% | #1,094 of 2,385 |
| 65Allen County, IN | 51 | 616 | 39.3 | $244K | +4.2% | #1,112 of 2,385 |
| 66Hamilton County, IN | 51 | 797 | 58.1 | $222K | +10.9% | #1,125 of 2,385 |
| 67Miami County, IN | 50 | 35 | 26.3 | $335K | −3.9% | #1,148 of 2,385 |
| 68Henry County, IN | 50 | 69 | 37.0 | $239K | +0.5% | #1,181 of 2,385 |
| 69Steuben County, IN | 49 | 57 | 40.5 | $238K | +1.0% | #1,228 of 2,385 |
| 70Huntington County, IN | 47 | 53 | 34.4 | $267K | +1.6% | #1,324 of 2,385 |
| 71Johnson County, IN | 47 | 368 | 58.8 | $184K | +7.4% | #1,370 of 2,385 |
| 72Blackford County, IN | 46 | 14 | 27.1 | $310K | −3.1% | #1,381 of 2,385 |
| 73Tippecanoe County, IN | 45 | 267 | 35.2 | $257K | +2.2% | #1,449 of 2,385 |
| 74Adams County, IN | 45 | 45 | 36.3 | $253K | +2.2% | #1,451 of 2,385 |
| 75Delaware County, IN | 45 | 169 | 36.5 | $232K | +1.2% | #1,461 of 2,385 |
| 76Wabash County, IN | 44 | 50 | 39.5 | $232K | −0.7% | #1,522 of 2,385 |
| 77Floyd County, IN | 44 | 158 | 49.5 | $207K | +2.0% | #1,531 of 2,385 |
| 78St. Joseph County, IN | 42 | 416 | 38.8 | $243K | +0.1% | #1,615 of 2,385 |
| 79Jefferson County, IN | 42 | 54 | 42.2 | $215K | +0.6% | #1,631 of 2,385 |
| 80Marion County, IN | 42 | 1,871 | 46.7 | $201K | +1.6% | #1,639 of 2,385 |
| 81Howard County, IN | 41 | 151 | 42.4 | $213K | +0.4% | #1,681 of 2,385 |
| 82Jay County, IN | 39 | 25 | 32.0 | $262K | −1.8% | #1,761 of 2,385 |
| 83Lake County, IN | 39 | 938 | 48.1 | $201K | +1.1% | #1,780 of 2,385 |
| 84Perry County, IN | 34 | 34 | 43.8 | $198K | +1.2% | #1,992 of 2,385 |
| 85Vanderburgh County, IN | 31 | 357 | 45.6 | $198K | +0.9% | #2,103 of 2,385 |
| 86Vigo County, IN | 26 | 214 | 50.5 | $167K | +0.4% | #2,214 of 2,385 |
| Switzerland County, IN | Not scored | 15 | 38.7 | $237K | +3.1% | |
| Martin County, IN | Not scored | 7 | 17.9 | $510K | +0.5% | |
| Benton County, IN | Not scored | 4 | 11.6 | $815K | +2.0% | |
| Warren County, IN | Not scored | 8 | 23.8 | $419K | +0.6% | |
| Union County, IN | Not scored | 9 | 30.6 | $315K | −3.1% | |
| Ohio County, IN | Not scored | 8 | 30.5 | $301K | +1.2% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Indiana?
As of September 2026, map listings count 10,738 salons, barbers and spas in Indiana. 1,962 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 2,347 businesses with payroll classed as personal care services in 2023, up 13.9% from 2019. Official counts also show 28,274 one-person businesses without payroll.
How much do households in Indiana spend on personal care products and services?
About $2.6B a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 10,738 salons, barbers and spas on map listings, it comes to $246K per business. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.
How does Indiana compare with the U.S. for salons, barbers and spas?
Indiana has 39.5 salons, barbers and spas per 10,000 households, 16% below the U.S. rate of 47.2. Spending per business is $246K, 15% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Indiana would have about 12,400, against 10,738 on map listings. There is one business with payroll in the industry for every 1,157 households, against one for every 804 across the U.S. The official count rose 13.9% from 2019 to 2023, against +14.1% for the U.S.
Which market in Indiana has the highest market score for salons, barbers and spas?
Among 15 scored metro areas in or partly in Indiana, the Columbus metro area scores highest, at 79 (high). Among 25 scored small-town markets in or partly in Indiana, the Kendallville area scores highest, at 82 (high). Among 86 scored counties in Indiana, LaGrange County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 59 for salons, barbers and spas (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for salons, barbers and spas across the U.S. · All business types in Indiana
Related business types in Indiana
- Hair salons5,732 listings
- Barbershops1,200 listings
- Nail salons1,222 listings
- Spas and skin care2,407 listings
Screening a site or an acquisition in Indiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.