Market rankings · Wyoming
Salons, barbers and spas in Wyoming
Every metro area, small-town market and county in Wyoming, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 1,031
- 154 chain locations (15%)
- Official establishments
- 204
- +11.5% since 2019
- Household spending a year
- $237.7M
- On personal care products and services
- Listings per 10k households
- 42.4
- 10% below the U.S.
- Spending per listing
- $231K
- 8% above the U.S.
- Rank among states
- #19 of 51
- Market score 54 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Wyoming by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wyoming has 1,031 salons, barbers and spas on map listings as of September 2026. Of those, 154 are chain locations, or 15%, against 15% across the U.S. That comes to 42.4 for every 10,000 households, 10% below the U.S. rate of 47.2.
At $977 per household (3% below the U.S. average), households in Wyoming spend about $237.7M a year on personal care products and services. That is about $231K of household spending for each business on map listings, 8% above the U.S. figure of $213K.
Official counts show 204 businesses with payroll classed as personal care services in Wyoming in 2023, up 11.5% from 2019. That is one for every 1,193 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 2 SBA-backed loans worth $165K have gone to businesses classed as personal care services in Wyoming.
Among the 50 states and DC, Wyoming ranks #19 for salons, barbers and spas, with a Groundwork market score of 54 (upper middle). Of the 2 scored metro areas in or partly in Wyoming, the Cheyenne metro area scores highest (52). Of the 8 scored small-town markets in or partly in Wyoming, the Laramie area scores highest (65).
Every market in Wyoming for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wyoming, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cheyenne, WY | 52 | 183 | 42.3 | $234K | +2.2% | #171 of 387 |
| 2Casper, WY | 47 | 165 | 48.7 | $198K | +0.3% | #231 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 65 | 50 | 29.3 | $306K | +3.9% | #85 of 538 |
| 2Riverton, WY | 64 | 55 | 36.6 | $246K | +0.7% | #101 of 538 |
| 3Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 4Gillette, WY | 62 | 92 | 51.1 | $204K | +2.1% | #125 of 538 |
| 5Jackson, WY-ID | 55 | 78 | 53.8 | $235K | +4.2% | #211 of 538 |
| 6Cody, WY | 49 | 68 | 51.0 | $187K | +5.1% | #296 of 538 |
| 7Rock Springs, WY | 47 | 68 | 38.9 | $250K | −2.2% | #309 of 538 |
| 8Sheridan, WY | 38 | 77 | 55.6 | $168K | +7.2% | #408 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Big Horn County, WY | 70 | 11 | 24.7 | $354K | +4.7% | #287 of 2,385 |
| 2Albany County, WY | 61 | 50 | 29.3 | $306K | +3.9% | #609 of 2,385 |
| 3Fremont County, WY | 58 | 55 | 36.6 | $246K | +0.7% | #758 of 2,385 |
| 4Goshen County, WY | 57 | 14 | 26.9 | $319K | +1.0% | #775 of 2,385 |
| 5Lincoln County, WY | 57 | 33 | 39.6 | $264K | +7.8% | #799 of 2,385 |
| 6Campbell County, WY | 57 | 92 | 51.1 | $204K | +2.1% | #815 of 2,385 |
| 7Uinta County, WY | 52 | 31 | 40.2 | $244K | +1.3% | #1,059 of 2,385 |
| 8Converse County, WY | 51 | 21 | 36.4 | $270K | +0.6% | #1,095 of 2,385 |
| 9Park County, WY | 48 | 68 | 51.0 | $187K | +5.1% | #1,299 of 2,385 |
| 10Carbon County, WY | 46 | 22 | 36.0 | $264K | −3.4% | #1,393 of 2,385 |
| 11Laramie County, WY | 46 | 183 | 42.3 | $234K | +2.2% | #1,410 of 2,385 |
| 12Sweetwater County, WY | 45 | 68 | 38.9 | $250K | −2.2% | #1,453 of 2,385 |
| 13Natrona County, WY | 42 | 165 | 48.7 | $198K | +0.3% | #1,642 of 2,385 |
| 14Sheridan County, WY | 39 | 77 | 55.6 | $168K | +7.2% | #1,792 of 2,385 |
| 15Teton County, WY | 37 | 61 | 62.1 | $214K | −0.2% | #1,858 of 2,385 |
| Sublette County, WY | Not scored | 14 | 37.9 | $276K | +2.2% | |
| Johnson County, WY | Not scored | 21 | 53.4 | $177K | +5.2% | |
| Platte County, WY | Not scored | 10 | 26.0 | $359K | 0.0% | |
| Washakie County, WY | Not scored | 9 | 26.5 | $342K | −0.8% | |
| Crook County, WY | Not scored | 11 | 37.8 | $260K | +9.3% | |
| Weston County, WY | Not scored | 9 | 31.6 | $313K | +0.3% | |
| Hot Springs County, WY | Not scored | 3 | 14.0 | $608K | −0.4% | |
| Niobrara County, WY | Not scored | 3 | 25.3 | $343K | −4.5% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Wyoming?
Map listings as of September 2026 show 1,031 salons, barbers and spas in Wyoming. 154 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 204 businesses with payroll classed as personal care services in 2023, up 11.5% from 2019. Official counts also show 2,070 one-person businesses without payroll.
How much do households in Wyoming spend on personal care products and services?
About $237.7M a year, or $977 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,031 salons, barbers and spas on map listings, it comes to $231K per business. It is estimated from the incomes of the 243,318 households in Wyoming and national spending patterns by income.
How does Wyoming compare with the U.S. for salons, barbers and spas?
Wyoming has 42.4 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $231K, 8% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wyoming would have about 1,117, against 1,031 on map listings. There is one business with payroll in the industry for every 1,193 households, against one for every 804 across the U.S. The official count rose 11.5% from 2019 to 2023, against +14.1% for the U.S.
Which market in Wyoming has the highest market score for salons, barbers and spas?
Among 2 scored metro areas in or partly in Wyoming, the Cheyenne metro area scores highest, at 52 (upper middle). Among 8 scored small-town markets in or partly in Wyoming, the Laramie area scores highest, at 65 (upper middle). Among 15 scored counties in Wyoming, Big Horn County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wyoming scores 54 for salons, barbers and spas (upper middle), #19 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wyoming. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Wyoming
Related business types in Wyoming
- Hair salons557 listings
- Barbershops83 listings
- Nail salons102 listings
- Spas and skin care278 listings
Screening a site or an acquisition in Wyoming?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.