Beauty and personal care · Small-town market · Texas
Salons, barbers and spas in the Hereford, TX area
How the Hereford, TX area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #504 of 538 scored small-town markets
#33 of 41 scored small-town markets based in Texas
- Listings
- 29
- 5 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.8M
- On personal care products and services · $799 a household
- Spending per listing
- $167K
- 22% below the U.S.
- Listings per 10k households
- 47.9
- In line with the U.S.
- Population, 2025
- 18,626
- +0.5% since 2020
See the salons, barbers and spas around any address in the Hereford area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hereford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hereford area scores 25 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #504 of 538 scored small-town markets and #33 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 29 salons, barbers and spas in the Hereford area. Of those, 5 are chain locations, or 17%, against 15% across the U.S. That is 47.9 per 10,000 households, in line with the U.S. rate of 47.2.
Households in the Hereford area spend about $4.8M a year on personal care products and services, or $799 per household, 20% below the U.S. average. Spread across 29 salons, barbers and spas, that is $167K per business, 22% below the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in the Hereford area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Hereford area grew 0.5%, slower than the U.S. (+3.1%).
How the Hereford area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hereford area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.9 | 55.0 | 47.2 |
| Spending per listing | $167K | $170K | $213K |
| Households per official establishment | n/a | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | +0.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $799 | $937 | $1,005 |
| Median household income | $60,799 | $78,476 | $80,734 |
| Groundwork market score | 25 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 64Businesses with no payroll
- Map listings, September 2026
- 295 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Hereford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hereford area
- Population, 2025 estimate
- 18,626+0.5% since 2020
- Households
- 6,051
- Median age
- 31.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,497 sq. mi.
- People per square mile
- 12
- Median household income
- $60,799+22.3% vs. 2015–2019, before inflation
- Average household income
- $75,276
- Median home value
- $121,300
- Jobs located here
- 8,711
- Daytime population
- 18,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hereford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Hereford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for salons, barbers and spas, numbered among those based in Texas, with the Hereford area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% | #11 of 538 |
| 2Bonham, TX | 72 | 38 | 29.8 | $296K | +9.2% | #42 of 538 |
| 3Gainesville, TX | 65 | 62 | 37.5 | $243K | +6.5% | #89 of 538 |
| 4Corsicana, TX | 63 | 75 | 39.4 | $209K | +8.2% | #115 of 538 |
| 5Brenham, TX | 59 | 71 | 45.9 | $196K | +7.0% | #161 of 538 |
| 6Athens, TX | 58 | 141 | 42.0 | $198K | +7.5% | #173 of 538 |
| 7Mineral Wells, TX | 55 | 42 | 37.4 | $222K | +8.2% | #214 of 538 |
| 8Port Lavaca, TX | 54 | 31 | 35.8 | $255K | −2.3% | #224 of 538 |
| 9Andrews, TX | 53 | 28 | 40.9 | $221K | +1.6% | #234 of 538 |
| 10Granbury, TX | 51 | 123 | 48.2 | $199K | +13.6% | #261 of 538 |
| 33Hereford, TX | 25 | 29 | 47.9 | $167K | +0.5% | #504 of 538 |
Other business types in the Hereford area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas25
- Hair salons23
- Barbershops24
- Nail salons
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Hereford, TX area?
The Hereford area has 29 salons, barbers and spas on map listings as of September 2026. 5 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Hereford area: counts under 3 are left out. Official counts also show 64 one-person businesses without payroll.
How much do households in the Hereford, TX area spend on personal care products and services?
About $4.8M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 29 salons, barbers and spas on map listings, it comes to $167K per business. It is estimated from the incomes of the 6,051 households in the Hereford area and national spending patterns by income.
How does the Hereford, TX area compare with the U.S. for salons, barbers and spas?
The Hereford area has 47.9 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $167K, 22% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Hereford area would have about 23, against 29 on map listings.
How fast is the Hereford, TX area growing?
Population estimates put the Hereford area at 18,626 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 6,051 households. Median household income in the Hereford area is $60,799, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hereford area scores 25 for salons, barbers and spas (lower middle), #504 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hereford area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Hereford area
Screening a site or an acquisition in the Hereford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hereford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.