Groundwork

Beauty and personal care · County · Texas

Salons, barbers and spas in Brazoria County, TX

The salons, barbers and spas in Brazoria County, TX, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #1,247 of 2,385 scored counties
#81 of 162 scored counties in Texas

Listings
843
132 chain locations (16%)
Official establishments
121
+13.1% since 2019
Household spending a year
$139.1M
On personal care products and services · $1,039 a household
Spending per listing
$165K
22% below the U.S.
Listings per 10k households
63.0
33% above the U.S.
Population, 2025
419,080
+12.2% since 2020

See the salons, barbers and spas around any address in Brazoria County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brazoria County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 843 salons, barbers and spas in Brazoria County. Chain locations make up 16% of them, against 15% across the U.S. That is 63.0 per 10,000 households, 33% above the U.S. rate of 47.2.

Households in Brazoria County spend about $139.1M a year on personal care products and services, or $1,039 per household, 3% above the U.S. average. That works out to $165K per business, 22% below the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Brazoria County was 121 in 2023, up 13.1% from 2019. That is one for every 1,107 households, against one for every 804 across the U.S. Official counts list 2,044 one-person businesses without payroll. Since fiscal 2022, 9 SBA-backed loans worth $2.8M have gone to businesses classed as personal care services in Brazoria County.

Population estimates show Brazoria County grew 12.2% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, Brazoria County has a Groundwork market score of 49 (lower middle): #1,247 of 2,385 scored counties and #81 of 162 scored counties in Texas.

How Brazoria County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Brazoria County, TX compared with Texas and the U.S.
MeasureBrazoria CountyTexasU.S.
Listings per 10k households63.055.047.2
Spending per listing$165K$170K$213K
Households per official establishment1,107990804
Official establishment growth, 2019–2023+13.1%+30.1%+14.1%
Population growth, 2020–2025+12.2%+8.5%+3.1%
Spending per household on personal care products and services$1,039$937$1,005
Median household income$97,993$78,476$80,734
Groundwork market score4940

Official counts and lending

Businesses

Official establishments, 2019 to 2023
107 → 121+13.1% over the period
Employees, 2023
562
Annual payroll, 2023
$16.8M
One-person businesses, 2023
2,044Businesses with no payroll
Map listings, September 2026
843132 chain locations
Listings at the U.S. rate for this spending
654The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
9
Amount
$2.8M

SBA-backed loans to businesses classed as personal care services in Brazoria County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Brazoria County

Population, 2025 estimate
419,080+12.2% since 2020
Households
133,898
Median age
37.5
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
1,363 sq. mi.
People per square mile
287
Median household income
$97,993+20.3% vs. 2015–2019, before inflation
Average household income
$123,089
Median home value
$301,600
Jobs located here
117,920
Daytime population
327,128Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brazoria County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Brazoria County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Brazoria County marked.

Top counties in Texas

Counties in Texas ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waller County, TX893519.1$510K+21.9%#15 of 2,385
2Blanco County, TX891121.3$456K+18.6%#16 of 2,385
3Clay County, TX81614.0$653K+5.0%#57 of 2,385
4Burleson County, TX801721.5$400K+16.2%#68 of 2,385
5Grimes County, TX792524.4$351K+16.3%#90 of 2,385
6San Jacinto County, TX7865.5$1.5M+7.1%#94 of 2,385
7Callahan County, TX77815.3$561K+5.4%#115 of 2,385
8Guadalupe County, TX7720431.2$316K+15.8%#127 of 2,385
9Upshur County, TX763824.4$339K+8.2%#150 of 2,385
10Gaines County, TX751724.5$368K+10.4%#171 of 2,385
81Brazoria County, TX4984363.0$165K+12.2%#1,247 of 2,385

Other business types in Brazoria County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Brazoria County, TX?

There are 843 salons, barbers and spas on map listings in Brazoria County as of September 2026. 132 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 121 businesses with payroll classed as personal care services in 2023, up 13.1% from 2019. Official counts also show 2,044 one-person businesses without payroll.

How much do households in Brazoria County, TX spend on personal care products and services?

About $139.1M a year, or $1,039 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 843 salons, barbers and spas on map listings, it comes to $165K per business. It is estimated from the incomes of the 133,898 households in Brazoria County and national spending patterns by income.

How does Brazoria County, TX compare with the U.S. for salons, barbers and spas?

Brazoria County has 63.0 salons, barbers and spas per 10,000 households, 33% above the U.S. rate of 47.2. Spending per business is $165K, 22% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Brazoria County would have about 654, against 843 on map listings. There is one business with payroll in the industry for every 1,107 households, against one for every 804 across the U.S. The official count rose 13.1% from 2019 to 2023, against +14.1% for the U.S.

How fast is Brazoria County, TX growing?

Population estimates put Brazoria County at 419,080 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 133,898 households. Median household income in Brazoria County is $97,993, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brazoria County scores 49 for salons, barbers and spas (lower middle), #1,247 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brazoria County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Brazoria County

Screening a site or an acquisition in Brazoria County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brazoria County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.