Beauty and personal care · County · Texas
Salons, barbers and spas in Kendall County, TX
Competitor counts, household spending and official business counts for salons, barbers and spas in Kendall County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,077 of 2,385 scored counties
#66 of 162 scored counties in Texas
- Listings
- 107
- 17 chain locations (16%)
- Official establishments
- 18
- −18.2% since 2019
- Household spending a year
- $19.8M
- On personal care products and services · $1,118 a household
- Spending per listing
- $185K
- 13% below the U.S.
- Listings per 10k households
- 60.3
- 28% above the U.S.
- Population, 2025
- 53,289
- +19.6% since 2020
See the salons, barbers and spas around any address in Kendall County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 107 salons, barbers and spas in Kendall County. Of those, 17 are chain locations, or 16%, against 15% across the U.S. Per 10,000 households, that is 60.3, 28% above the U.S. rate of 47.2.
At $1,118 per household (11% above the U.S. average), households in Kendall County spend about $19.8M a year on personal care products and services. That is about $185K of household spending for each business on map listings, 13% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Kendall County was 18 in 2023, down 18.2% from 2019. That is one for every 986 households, against one for every 804 across the U.S. Official counts list 133 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $1.2M have gone to businesses classed as personal care services in Kendall County.
Between 2020 and 2025, the population of Kendall County grew 19.6%, faster than the U.S. (+3.1%). Kendall County scores 52 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,077 of 2,385 scored counties and #66 of 162 scored counties in Texas.
How Kendall County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kendall County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 60.3 | 55.0 | 47.2 |
| Spending per listing | $185K | $170K | $213K |
| Households per official establishment | 986 | 990 | 804 |
| Official establishment growth, 2019–2023 | −18.2% | +30.1% | +14.1% |
| Population growth, 2020–2025 | +19.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $1,118 | $937 | $1,005 |
| Median household income | $114,962 | $78,476 | $80,734 |
| Groundwork market score | 52 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 18−18.2% over the period
- Employees, 2023
- 111
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 133Businesses with no payroll
- Map listings, September 2026
- 10717 chain locations
- Listings at the U.S. rate for this spending
- 93The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.2M
SBA-backed loans to businesses classed as personal care services in Kendall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kendall County
- Population, 2025 estimate
- 53,289+19.6% since 2020
- Households
- 17,741
- Median age
- 43.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 663 sq. mi.
- People per square mile
- 73
- Median household income
- $114,962+35.7% vs. 2015–2019, before inflation
- Average household income
- $160,855
- Median home value
- $512,700
- Jobs located here
- 19,504
- Daytime population
- 47,486Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kendall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Kendall County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 66Kendall County, TX | 52 | 107 | 60.3 | $185K | +19.6% | #1,077 of 2,385 |
Other business types in Kendall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons64
- Barbershops54
- Nail salons61
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Kendall County, TX?
There are 107 salons, barbers and spas on map listings in Kendall County as of September 2026. 17 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023, down 18.2% from 2019. Official counts also show 133 one-person businesses without payroll.
How much do households in Kendall County, TX spend on personal care products and services?
About $19.8M a year, or $1,118 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 107 salons, barbers and spas on map listings, it comes to $185K per business. It is estimated from the incomes of the 17,741 households in Kendall County and national spending patterns by income.
How does Kendall County, TX compare with the U.S. for salons, barbers and spas?
Kendall County has 60.3 salons, barbers and spas per 10,000 households, 28% above the U.S. rate of 47.2. Spending per business is $185K, 13% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Kendall County would have about 93, against 107 on map listings. There is one business with payroll in the industry for every 986 households, against one for every 804 across the U.S. The official count fell 18.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Kendall County, TX growing?
Population estimates put Kendall County at 53,289 people in 2025, up 19.6% since 2020, faster than the U.S. (+3.1%). It has 17,741 households. Median household income in Kendall County is $114,962, 42% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kendall County scores 52 for salons, barbers and spas (upper middle), #1,077 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kendall County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Kendall County
Screening a site or an acquisition in Kendall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.