Beauty and personal care · County · Texas
Salons, barbers and spas in Gonzales County, TX
Competitor counts, household spending and official business counts for salons, barbers and spas in Gonzales County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,948 of 2,385 scored counties
#121 of 162 scored counties in Texas
- Listings
- 28
- 1 chain location (4%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.1M
- On personal care products and services · $768 a household
- Spending per listing
- $217K
- 2% above the U.S.
- Listings per 10k households
- 35.3
- 25% below the U.S.
- Population, 2025
- 20,159
- +2.5% since 2020
See the salons, barbers and spas around any address in Gonzales County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gonzales County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Gonzales County has a Groundwork market score of 35 (lower middle): #1,948 of 2,385 scored counties and #121 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.
Households in Gonzales County spend about $6.1M a year on personal care products and services, or $768 per household, 24% below the U.S. average. That works out to $217K per business, 2% above the U.S. figure of $213K.
Gonzales County has 28 salons, barbers and spas on map listings as of September 2026. One of them (4%) is a chain location, against 15% across the U.S. That comes to 35.3 for every 10,000 households, 25% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Gonzales County, since they leave out counts under 3. Between 2020 and 2025, the population of Gonzales County grew 2.5%, slower than the U.S. (+3.1%).
How Gonzales County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gonzales County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.3 | 55.0 | 47.2 |
| Spending per listing | $217K | $170K | $213K |
| Households per official establishment | n/a | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | +2.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $768 | $937 | $1,005 |
| Median household income | $58,672 | $78,476 | $80,734 |
| Groundwork market score | 35 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 281 chain location
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Gonzales County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gonzales County
- Population, 2025 estimate
- 20,159+2.5% since 2020
- Households
- 7,926
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,067 sq. mi.
- People per square mile
- 19
- Median household income
- $58,672+9.5% vs. 2015–2019, before inflation
- Average household income
- $74,588
- Median home value
- $159,100
- Jobs located here
- 6,995
- Daytime population
- 17,515Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gonzales County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Gonzales County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Gonzales County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 121Gonzales County, TX | 35 | 28 | 35.3 | $217K | +2.5% | #1,948 of 2,385 |
Other business types in Gonzales County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons46
- Barbershops
- Nail salons21
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Gonzales County, TX?
Map listings as of September 2026 show 28 salons, barbers and spas in Gonzales County. One of them (4%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Gonzales County: counts under 3 are left out. Official counts also show 61 one-person businesses without payroll.
How much do households in Gonzales County, TX spend on personal care products and services?
About $6.1M a year, or $768 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 28 salons, barbers and spas on map listings, it comes to $217K per business. It is estimated from the incomes of the 7,926 households in Gonzales County and national spending patterns by income.
How does Gonzales County, TX compare with the U.S. for salons, barbers and spas?
Gonzales County has 35.3 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $217K, 2% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Gonzales County would have about 29, against 28 on map listings.
How fast is Gonzales County, TX growing?
Population estimates put Gonzales County at 20,159 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 7,926 households. The median household income in Gonzales County is $58,672 a year, 27% below the U.S. median of $80,734. That rose 9.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gonzales County scores 35 for salons, barbers and spas (lower middle), #1,948 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gonzales County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Gonzales County
Screening a site or an acquisition in Gonzales County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gonzales County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.