Beauty and personal care · Small-town market · Texas
Salons, barbers and spas in the Vernon, TX area
The salons, barbers and spas in the Vernon, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 10 out of 100: Low
Ranked #536 of 538 scored small-town markets
#40 of 41 scored small-town markets based in Texas
- Listings
- 22
- 7 chain locations (32%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.6M
- On personal care products and services · $755 a household
- Spending per listing
- $164K
- 23% below the U.S.
- Listings per 10k households
- 46.0
- 3% below the U.S.
- Population, 2025
- 12,481
- −2.8% since 2020
See the salons, barbers and spas around any address in the Vernon area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Vernon area is 10 (low), #536 of 538 scored small-town markets and #40 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 22 salons, barbers and spas in the Vernon area. Chain locations make up 32% of them, against 15% across the U.S. That is 46.0 per 10,000 households, 3% below the U.S. rate of 47.2.
Households in the Vernon area spend about $3.6M a year on personal care products and services, or $755 per household, 25% below the U.S. average. Spread across 22 salons, barbers and spas, that is $164K per business, 23% below the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in the Vernon area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Vernon area declined 2.8%, against +3.1% for the U.S.
How the Vernon area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernon area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.0 | 55.0 | 47.2 |
| Spending per listing | $164K | $170K | $213K |
| Households per official establishment | n/a | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | −2.8% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $755 | $937 | $1,005 |
| Median household income | $54,102 | $78,476 | $80,734 |
| Groundwork market score | 10 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 44Businesses with no payroll
- Map listings, September 2026
- 227 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Vernon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vernon area
- Population, 2025 estimate
- 12,481−2.8% since 2020
- Households
- 4,778
- Median age
- 39.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 971 sq. mi.
- People per square mile
- 13
- Median household income
- $54,102+19.4% vs. 2015–2019, before inflation
- Average household income
- $69,486
- Median home value
- $89,400
- Jobs located here
- 5,461
- Daytime population
- 11,849Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vernon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for salons, barbers and spas, numbered among those based in Texas, with the Vernon area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% | #11 of 538 |
| 2Bonham, TX | 72 | 38 | 29.8 | $296K | +9.2% | #42 of 538 |
| 3Gainesville, TX | 65 | 62 | 37.5 | $243K | +6.5% | #89 of 538 |
| 4Corsicana, TX | 63 | 75 | 39.4 | $209K | +8.2% | #115 of 538 |
| 5Brenham, TX | 59 | 71 | 45.9 | $196K | +7.0% | #161 of 538 |
| 6Athens, TX | 58 | 141 | 42.0 | $198K | +7.5% | #173 of 538 |
| 7Mineral Wells, TX | 55 | 42 | 37.4 | $222K | +8.2% | #214 of 538 |
| 8Port Lavaca, TX | 54 | 31 | 35.8 | $255K | −2.3% | #224 of 538 |
| 9Andrews, TX | 53 | 28 | 40.9 | $221K | +1.6% | #234 of 538 |
| 10Granbury, TX | 51 | 123 | 48.2 | $199K | +13.6% | #261 of 538 |
| 40Vernon, TX | 10 | 22 | 46.0 | $164K | −2.8% | #536 of 538 |
Other business types in the Vernon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas10
- Hair salons11
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Vernon, TX area?
The Vernon area has 22 salons, barbers and spas on map listings as of September 2026. 7 of them (32%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Vernon area: counts under 3 are left out. Official counts also show 44 one-person businesses without payroll.
How much do households in the Vernon, TX area spend on personal care products and services?
About $3.6M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 22 salons, barbers and spas on map listings, it comes to $164K per business. It is estimated from the incomes of the 4,778 households in the Vernon area and national spending patterns by income.
How does the Vernon, TX area compare with the U.S. for salons, barbers and spas?
The Vernon area has 46.0 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $164K, 23% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Vernon area would have about 17, against 22 on map listings.
How fast is the Vernon, TX area growing?
Population estimates put the Vernon area at 12,481 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 4,778 households. Median household income in the Vernon area is $54,102, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vernon area scores 10 for salons, barbers and spas (low), #536 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vernon area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Vernon area
Screening a site or an acquisition in the Vernon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.