Beauty and personal care · County · Texas
Salons, barbers and spas in Wilson County, TX
Competitor counts, household spending and official business counts for salons, barbers and spas in Wilson County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,142 of 2,385 scored counties
#72 of 162 scored counties in Texas
- Listings
- 98
- 18 chain locations (18%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $18M
- On personal care products and services · $990 a household
- Spending per listing
- $184K
- 14% below the U.S.
- Listings per 10k households
- 53.9
- 14% above the U.S.
- Population, 2025
- 56,139
- +12.2% since 2020
See the salons, barbers and spas around any address in Wilson County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 98 salons, barbers and spas in Wilson County. 18 of them (18%) are chain locations, against 15% across the U.S. That comes to 53.9 for every 10,000 households, 14% above the U.S. rate of 47.2.
Households in Wilson County spend about $18M a year on personal care products and services, or $990 per household, in line with the U.S. average. That works out to $184K per business, 14% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Wilson County was 15 in 2023. That is one for every 1,212 households, against one for every 804 across the U.S. Official counts list 169 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as personal care services in Wilson County.
Between 2020 and 2025, the population of Wilson County grew 12.2%, faster than the U.S. (+3.1%). Wilson County scores 51 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,142 of 2,385 scored counties and #72 of 162 scored counties in Texas.
How Wilson County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.9 | 55.0 | 47.2 |
| Spending per listing | $184K | $170K | $213K |
| Households per official establishment | 1,212 | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | +12.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $990 | $937 | $1,005 |
| Median household income | $94,565 | $78,476 | $80,734 |
| Groundwork market score | 51 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 15
- Employees, 2023
- 62
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 169Businesses with no payroll
- Map listings, September 2026
- 9818 chain locations
- Listings at the U.S. rate for this spending
- 85The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as personal care services in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 56,139+12.2% since 2020
- Households
- 18,185
- Median age
- 41.3
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.4
- Land area
- 804 sq. mi.
- People per square mile
- 66
- Median household income
- $94,565+23.3% vs. 2015–2019, before inflation
- Average household income
- $113,531
- Median home value
- $321,300
- Jobs located here
- 8,670
- Daytime population
- 36,978Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Wilson County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 72Wilson County, TX | 51 | 98 | 53.9 | $184K | +12.2% | #1,142 of 2,385 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons58
- Barbershops50
- Nail salons58
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wilson County, TX?
There are 98 salons, barbers and spas on map listings in Wilson County as of September 2026. 18 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Official counts also show 169 one-person businesses without payroll.
How much do households in Wilson County, TX spend on personal care products and services?
About $18M a year, or $990 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 98 salons, barbers and spas on map listings, it comes to $184K per business. It is estimated from the incomes of the 18,185 households in Wilson County and national spending patterns by income.
How does Wilson County, TX compare with the U.S. for salons, barbers and spas?
Wilson County has 53.9 salons, barbers and spas per 10,000 households, 14% above the U.S. rate of 47.2. Spending per business is $184K, 14% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wilson County would have about 85, against 98 on map listings. There is one business with payroll in the industry for every 1,212 households, against one for every 804 across the U.S.
How fast is Wilson County, TX growing?
Population estimates put Wilson County at 56,139 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Median household income in Wilson County is $94,565, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 51 for salons, barbers and spas (upper middle), #1,142 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.