Beauty and personal care · County · Texas
Salons, barbers and spas in Travis County, TX
The salons, barbers and spas in Travis County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,294 of 2,385 scored counties
#84 of 162 scored counties in Texas
- Listings
- 2,912
- 464 chain locations (16%)
- Official establishments
- 930
- +26.9% since 2019
- Household spending a year
- $622.5M
- On personal care products and services · $1,066 a household
- Spending per listing
- $214K
- In line with the U.S.
- Listings per 10k households
- 49.9
- 6% above the U.S.
- Population, 2025
- 1,389,670
- +7.2% since 2020
See the salons, barbers and spas around any address in Travis County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2,912 salons, barbers and spas in Travis County. 464 of them (16%) are chain locations, against 15% across the U.S. That comes to 49.9 for every 10,000 households, 6% above the U.S. rate of 47.2.
At $1,066 per household (6% above the U.S. average), households in Travis County spend about $622.5M a year on personal care products and services. That is about $214K of household spending for each business on map listings, in line with the U.S. figure of $213K.
In 2023, official counts showed 930 businesses with payroll in Travis County classed as personal care services, up 26.9% from 2019. That is one for every 628 households, against one for every 804 across the U.S. Official counts also show 5,293 one-person businesses without payroll. Since fiscal 2022, 53 SBA-backed loans worth $23.5M have gone to businesses classed as personal care services in Travis County.
Population estimates put the population change in Travis County from 2020 to 2025 at +7.2%, faster than the U.S. (+3.1%). For salons, barbers and spas, Travis County has a Groundwork market score of 48 (lower middle): #1,294 of 2,385 scored counties and #84 of 162 scored counties in Texas.
How Travis County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Travis County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.9 | 55.0 | 47.2 |
| Spending per listing | $214K | $170K | $213K |
| Households per official establishment | 628 | 990 | 804 |
| Official establishment growth, 2019–2023 | +26.9% | +30.1% | +14.1% |
| Population growth, 2020–2025 | +7.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $1,066 | $937 | $1,005 |
| Median household income | $99,611 | $78,476 | $80,734 |
| Groundwork market score | 48 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 733 → 930+26.9% over the period
- Employees, 2023
- 5,775
- Annual payroll, 2023
- $225.5M
- One-person businesses, 2023
- 5,293Businesses with no payroll
- Map listings, September 2026
- 2,912464 chain locations
- Listings at the U.S. rate for this spending
- 2,927The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 53
- Amount
- $23.5M
SBA-backed loans to businesses classed as personal care services in Travis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Travis County
- Population, 2025 estimate
- 1,389,670+7.2% since 2020
- Households
- 583,747
- Median age
- 37.2
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.7
- Land area
- 994 sq. mi.
- People per square mile
- 1,338
- Median household income
- $99,611+31.3% vs. 2015–2019, before inflation
- Average household income
- $143,003
- Median home value
- $523,000
- Jobs located here
- 947,590
- Daytime population
- 1,630,736Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Travis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Travis County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 84Travis County, TX | 48 | 2,912 | 49.9 | $214K | +7.2% | #1,294 of 2,385 |
Other business types in Travis County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons56
- Barbershops65
- Nail salons62
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Travis County, TX?
There are 2,912 salons, barbers and spas on map listings in Travis County as of September 2026. 464 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 930 businesses with payroll classed as personal care services in 2023, up 26.9% from 2019. Another 5,293 one-person businesses have no payroll, by official counts.
How much do households in Travis County, TX spend on personal care products and services?
About $622.5M a year, or $1,066 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 2,912 salons, barbers and spas on map listings, it comes to $214K per business. It is estimated from the incomes of the 583,747 households in Travis County and national spending patterns by income.
How does Travis County, TX compare with the U.S. for salons, barbers and spas?
Travis County has 49.9 salons, barbers and spas per 10,000 households, 6% above the U.S. rate of 47.2. Spending per business is $214K, in line with the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Travis County would have about 2,927, against 2,912 on map listings. There is one business with payroll in the industry for every 628 households, against one for every 804 across the U.S. The official count rose 26.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Travis County, TX growing?
Population estimates put Travis County at 1,389,670 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 583,747 households. Median household income in Travis County is $99,611, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Travis County scores 48 for salons, barbers and spas (lower middle), #1,294 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Travis County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Travis County
Screening a site or an acquisition in Travis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.