Beauty and personal care · Small-town market · Texas
Salons, barbers and spas in the Mineral Wells, TX area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Mineral Wells, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #214 of 538 scored small-town markets
#7 of 41 scored small-town markets based in Texas
- Listings
- 42
- 13 chain locations (31%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.3M
- On personal care products and services · $829 a household
- Spending per listing
- $222K
- 4% above the U.S.
- Listings per 10k households
- 37.4
- 21% below the U.S.
- Population, 2025
- 30,791
- +8.2% since 2020
See the salons, barbers and spas around any address in the Mineral Wells area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mineral Wells area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $829 per household (17% below the U.S. average), households in the Mineral Wells area spend about $9.3M a year on personal care products and services. That works out to $222K per business, 4% above the U.S. figure of $213K.
There are 42 salons, barbers and spas on map listings in the Mineral Wells area as of September 2026. 13 of them (31%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 37.4, 21% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in the Mineral Wells area, since they leave out counts under 3. Official counts also show 91 one-person businesses without payroll.
Between 2020 and 2025, the population of the Mineral Wells area grew 8.2%, faster than the U.S. (+3.1%). The Mineral Wells area scores 55 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #214 of 538 scored small-town markets and #7 of 41 scored small-town markets based in Texas.
How the Mineral Wells area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mineral Wells area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.4 | 55.0 | 47.2 |
| Spending per listing | $222K | $170K | $213K |
| Households per official establishment | n/a | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | +8.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $829 | $937 | $1,005 |
| Median household income | $67,674 | $78,476 | $80,734 |
| Groundwork market score | 55 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 4213 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Mineral Wells area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mineral Wells area
- Population, 2025 estimate
- 30,791+8.2% since 2020
- Households
- 11,234
- Median age
- 42.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 953 sq. mi.
- People per square mile
- 31
- Median household income
- $67,674+34.9% vs. 2015–2019, before inflation
- Average household income
- $85,412
- Median home value
- $198,000
- Jobs located here
- 7,485
- Daytime population
- 26,246Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mineral Wells area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Mineral Wells area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for salons, barbers and spas, numbered among those based in Texas, with the Mineral Wells area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% | #11 of 538 |
| 2Bonham, TX | 72 | 38 | 29.8 | $296K | +9.2% | #42 of 538 |
| 3Gainesville, TX | 65 | 62 | 37.5 | $243K | +6.5% | #89 of 538 |
| 4Corsicana, TX | 63 | 75 | 39.4 | $209K | +8.2% | #115 of 538 |
| 5Brenham, TX | 59 | 71 | 45.9 | $196K | +7.0% | #161 of 538 |
| 6Athens, TX | 58 | 141 | 42.0 | $198K | +7.5% | #173 of 538 |
| 7Mineral Wells, TX | 55 | 42 | 37.4 | $222K | +8.2% | #214 of 538 |
| 8Port Lavaca, TX | 54 | 31 | 35.8 | $255K | −2.3% | #224 of 538 |
| 9Andrews, TX | 53 | 28 | 40.9 | $221K | +1.6% | #234 of 538 |
| 10Granbury, TX | 51 | 123 | 48.2 | $199K | +13.6% | #261 of 538 |
Other business types in the Mineral Wells area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons55
- Barbershops
- Nail salons51
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Mineral Wells, TX area?
As of September 2026, map listings count 42 salons, barbers and spas in the Mineral Wells area. 13 of them (31%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Mineral Wells area: counts under 3 are left out. Official counts list 91 one-person businesses without payroll.
How much do households in the Mineral Wells, TX area spend on personal care products and services?
About $9.3M a year, or $829 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 42 salons, barbers and spas on map listings, it comes to $222K per business. It is estimated from the incomes of the 11,234 households in the Mineral Wells area and national spending patterns by income.
How does the Mineral Wells, TX area compare with the U.S. for salons, barbers and spas?
The Mineral Wells area has 37.4 salons, barbers and spas per 10,000 households, 21% below the U.S. rate of 47.2. Spending per business is $222K, 4% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Mineral Wells area would have about 44, against 42 on map listings.
How fast is the Mineral Wells, TX area growing?
Population estimates put the Mineral Wells area at 30,791 people in 2025, up 8.2% since 2020, faster than the U.S. (+3.1%). It has 11,234 households. The median household income in the Mineral Wells area is $67,674 a year, 16% below the U.S. median of $80,734. That rose 34.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mineral Wells area scores 55 for salons, barbers and spas (upper middle), #214 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mineral Wells area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Mineral Wells area
Screening a site or an acquisition in the Mineral Wells area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mineral Wells area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.