Beauty and personal care · Small-town market · Texas
Salons, barbers and spas in the Plainview, TX area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Plainview, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #522 of 538 scored small-town markets
#36 of 41 scored small-town markets based in Texas
- Listings
- 49
- 9 chain locations (18%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $9.8M
- On personal care products and services · $754 a household
- Spending per listing
- $200K
- 6% below the U.S.
- Listings per 10k households
- 37.8
- 20% below the U.S.
- Population, 2025
- 36,700
- −3.0% since 2020
See the salons, barbers and spas around any address in the Plainview area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Plainview area is 20 (low), #522 of 538 scored small-town markets and #36 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Households in the Plainview area spend about $9.8M a year on personal care products and services, or $754 per household, 25% below the U.S. average. That works out to $200K per business, 6% below the U.S. figure of $213K.
There are 49 salons, barbers and spas on map listings in the Plainview area as of September 2026. Chain locations make up 18% of them, against 15% across the U.S. Per 10,000 households, that is 37.8, 20% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Plainview area was 12 in 2023. That is one for every 1,081 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of the Plainview area declined 3.0%, against +3.1% for the U.S.
How the Plainview area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Plainview area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.8 | 55.0 | 47.2 |
| Spending per listing | $200K | $170K | $213K |
| Households per official establishment | 1,081 | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | −3.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $754 | $937 | $1,005 |
| Median household income | $52,707 | $78,476 | $80,734 |
| Groundwork market score | 20 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 28
- Annual payroll, 2023
- $645K
- One-person businesses, 2023
- 149Businesses with no payroll
- Map listings, September 2026
- 499 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Plainview area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Plainview area
- Population, 2025 estimate
- 36,700−3.0% since 2020
- Households
- 12,976
- Median age
- 36.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,997 sq. mi.
- People per square mile
- 19
- Median household income
- $52,707
- Average household income
- $72,268
- Median home value
- $109,000
- Jobs located here
- 12,210
- Daytime population
- 32,764Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Plainview area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for salons, barbers and spas, numbered among those based in Texas, with the Plainview area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% | #11 of 538 |
| 2Bonham, TX | 72 | 38 | 29.8 | $296K | +9.2% | #42 of 538 |
| 3Gainesville, TX | 65 | 62 | 37.5 | $243K | +6.5% | #89 of 538 |
| 4Corsicana, TX | 63 | 75 | 39.4 | $209K | +8.2% | #115 of 538 |
| 5Brenham, TX | 59 | 71 | 45.9 | $196K | +7.0% | #161 of 538 |
| 6Athens, TX | 58 | 141 | 42.0 | $198K | +7.5% | #173 of 538 |
| 7Mineral Wells, TX | 55 | 42 | 37.4 | $222K | +8.2% | #214 of 538 |
| 8Port Lavaca, TX | 54 | 31 | 35.8 | $255K | −2.3% | #224 of 538 |
| 9Andrews, TX | 53 | 28 | 40.9 | $221K | +1.6% | #234 of 538 |
| 10Granbury, TX | 51 | 123 | 48.2 | $199K | +13.6% | #261 of 538 |
| 36Plainview, TX | 20 | 49 | 37.8 | $200K | −3.0% | #522 of 538 |
Other business types in the Plainview area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas20
- Hair salons20
- Barbershops21
- Nail salons20
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Plainview, TX area?
As of September 2026, map listings count 49 salons, barbers and spas in the Plainview area. 9 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Another 149 one-person businesses have no payroll, by official counts.
How much do households in the Plainview, TX area spend on personal care products and services?
About $9.8M a year, or $754 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 49 salons, barbers and spas on map listings, it comes to $200K per business. It is estimated from the incomes of the 12,976 households in the Plainview area and national spending patterns by income.
How does the Plainview, TX area compare with the U.S. for salons, barbers and spas?
The Plainview area has 37.8 salons, barbers and spas per 10,000 households, 20% below the U.S. rate of 47.2. Spending per business is $200K, 6% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Plainview area would have about 46, against 49 on map listings. There is one business with payroll in the industry for every 1,081 households, against one for every 804 across the U.S.
How fast is the Plainview, TX area growing?
Population estimates put the Plainview area at 36,700 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 12,976 households. The median household income in the Plainview area is $52,707 a year, 35% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Plainview area scores 20 for salons, barbers and spas (low), #522 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Plainview area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Plainview area
Screening a site or an acquisition in the Plainview area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.