Beauty and personal care · County · Texas
Salons, barbers and spas in Reeves County, TX
How Reeves County, TX compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #2,354 of 2,385 scored counties
#159 of 162 scored counties in Texas
- Listings
- 20
- 1 chain location (5%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.4M
- On personal care products and services · $816 a household
- Spending per listing
- $172K
- 19% below the U.S.
- Listings per 10k households
- 47.3
- In line with the U.S.
- Population, 2025
- 12,138
- −17.8% since 2020
See the salons, barbers and spas around any address in Reeves County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Reeves County scores 13 (low) on the Groundwork market score for salons, barbers and spas, ranking #2,354 of 2,385 scored counties and #159 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 20 salons, barbers and spas in Reeves County. One of them (5%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 47.3, in line with the U.S. rate of 47.2.
At $816 per household (19% below the U.S. average), households in Reeves County spend about $3.4M a year on personal care products and services. Spread across 20 salons, barbers and spas, that is $172K per business, 19% below the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Reeves County: counts under 3 aren’t published. Population estimates show Reeves County declined 17.8% from 2020 to 2025, against +3.1% for the U.S.
How Reeves County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Reeves County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.3 | 55.0 | 47.2 |
| Spending per listing | $172K | $170K | $213K |
| Households per official establishment | n/a | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | −17.8% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $816 | $937 | $1,005 |
| Median household income | $64,297 | $78,476 | $80,734 |
| Groundwork market score | 13 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 201 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Reeves County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Reeves County
- Population, 2025 estimate
- 12,138−17.8% since 2020
- Households
- 4,224
- Median age
- 33.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 2,635 sq. mi.
- People per square mile
- 5
- Median household income
- $64,297+20.6% vs. 2015–2019, before inflation
- Average household income
- $77,974
- Median home value
- $118,000
- Jobs located here
- 5,851
- Daytime population
- 12,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Reeves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Reeves County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 159Reeves County, TX | 13 | 20 | 47.3 | $172K | −17.8% | #2,354 of 2,385 |
Other business types in Reeves County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas13
- Hair salons28
- Barbershops6
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Reeves County, TX?
Reeves County has 20 salons, barbers and spas on map listings as of September 2026. One of them (5%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Reeves County: counts under 3 are left out. Official counts list 32 one-person businesses without payroll.
How much do households in Reeves County, TX spend on personal care products and services?
About $3.4M a year, or $816 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 20 salons, barbers and spas on map listings, it comes to $172K per business. It is estimated from the incomes of the 4,224 households in Reeves County and national spending patterns by income.
How does Reeves County, TX compare with the U.S. for salons, barbers and spas?
Reeves County has 47.3 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $172K, 19% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Reeves County would have about 16, against 20 on map listings.
How fast is Reeves County, TX growing?
Population estimates put Reeves County at 12,138 people in 2025, down 17.8% since 2020, against +3.1% for the U.S. It has 4,224 households. Median household income in Reeves County is $64,297, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Reeves County scores 13 for salons, barbers and spas (low), #2,354 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Reeves County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Reeves County
Screening a site or an acquisition in Reeves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.