Beauty and personal care · County · Texas
Salons, barbers and spas in Wichita County, TX
How Wichita County, TX compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #2,264 of 2,385 scored counties
#153 of 162 scored counties in Texas
- Listings
- 241
- 46 chain locations (19%)
- Official establishments
- 53
- +26.2% since 2019
- Household spending a year
- $40.5M
- On personal care products and services · $826 a household
- Spending per listing
- $168K
- 21% below the U.S.
- Listings per 10k households
- 49.2
- 4% above the U.S.
- Population, 2025
- 129,555
- 0.0% since 2020
See the salons, barbers and spas around any address in Wichita County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Wichita County has a Groundwork market score of 23 (low): #2,264 of 2,385 scored counties and #153 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Wichita County comes to about $40.5M a year: $826 per household, 18% below the U.S. average. That works out to $168K per business, 21% below the U.S. figure of $213K.
There are 241 salons, barbers and spas on map listings in Wichita County as of September 2026. Of those, 46 are chain locations, or 19%, against 15% across the U.S. That comes to 49.2 for every 10,000 households, 4% above the U.S. rate of 47.2.
In 2023, official counts showed 53 businesses with payroll in Wichita County classed as personal care services, up 26.2% from 2019. That is one for every 925 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $13K has gone to businesses classed as personal care services in Wichita County. Between 2020 and 2025, the population of Wichita County held about level, against +3.1% for the U.S.
How Wichita County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wichita County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.2 | 55.0 | 47.2 |
| Spending per listing | $168K | $170K | $213K |
| Households per official establishment | 925 | 990 | 804 |
| Official establishment growth, 2019–2023 | +26.2% | +30.1% | +14.1% |
| Population growth, 2020–2025 | 0.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $826 | $937 | $1,005 |
| Median household income | $63,524 | $78,476 | $80,734 |
| Groundwork market score | 23 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42 → 53+26.2% over the period
- Employees, 2023
- 250
- Annual payroll, 2023
- $7.7M
- One-person businesses, 2023
- 605Businesses with no payroll
- Map listings, September 2026
- 24146 chain locations
- Listings at the U.S. rate for this spending
- 190The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $13K
SBA-backed loans to businesses classed as personal care services in Wichita County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wichita County
- Population, 2025 estimate
- 129,5550.0% since 2020
- Households
- 49,017
- Median age
- 37.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 628 sq. mi.
- People per square mile
- 207
- Median household income
- $63,524+30.6% vs. 2015–2019, before inflation
- Average household income
- $86,175
- Median home value
- $153,700
- Jobs located here
- 50,556
- Daytime population
- 130,005Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wichita County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Wichita County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 153Wichita County, TX | 23 | 241 | 49.2 | $168K | 0.0% | #2,264 of 2,385 |
Other business types in Wichita County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas23
- Hair salons29
- Barbershops31
- Nail salons35
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wichita County, TX?
As of September 2026, map listings count 241 salons, barbers and spas in Wichita County. 46 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 53 businesses with payroll classed as personal care services in 2023, up 26.2% from 2019. Official counts also show 605 one-person businesses without payroll.
How much do households in Wichita County, TX spend on personal care products and services?
About $40.5M a year, or $826 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 241 salons, barbers and spas on map listings, it comes to $168K per business. It is estimated from the incomes of the 49,017 households in Wichita County and national spending patterns by income.
How does Wichita County, TX compare with the U.S. for salons, barbers and spas?
Wichita County has 49.2 salons, barbers and spas per 10,000 households, 4% above the U.S. rate of 47.2. Spending per business is $168K, 21% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wichita County would have about 190, against 241 on map listings. There is one business with payroll in the industry for every 925 households, against one for every 804 across the U.S. The official count rose 26.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Wichita County, TX growing?
Population estimates put Wichita County at 129,555 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,017 households. The median household income in Wichita County is $63,524 a year, 21% below the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wichita County scores 23 for salons, barbers and spas (low), #2,264 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wichita County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wichita County
Screening a site or an acquisition in Wichita County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.