Beauty and personal care · Metro area · Texas
Salons, barbers and spas in the Wichita Falls, TX metro area
How the Wichita Falls, TX metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #348 of 387 scored metro areas
#22 of 26 scored metro areas based in Texas
- Listings
- 251
- 48 chain locations (19%)
- Official establishments
- 53
- +26.2% since 2019
- Household spending a year
- $47.5M
- On personal care products and services · $837 a household
- Spending per listing
- $189K
- 11% below the U.S.
- Listings per 10k households
- 44.2
- 6% below the U.S.
- Population, 2025
- 149,448
- +0.7% since 2020
See the salons, barbers and spas around any address in the Wichita Falls metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Wichita Falls metro area is 33 (lower middle), #348 of 387 scored metro areas and #22 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.
Households in the Wichita Falls metro area spend about $47.5M a year on personal care products and services, or $837 per household, 17% below the U.S. average. That works out to $189K per business, 11% below the U.S. figure of $213K.
There are 251 salons, barbers and spas on map listings in the Wichita Falls metro area as of September 2026. Of those, 48 are chain locations, or 19%, against 15% across the U.S. That is 44.2 per 10,000 households, 6% below the U.S. rate of 47.2.
In 2023, official counts showed 53 businesses with payroll in the Wichita Falls metro area classed as personal care services, up 26.2% from 2019. That is one for every 1,071 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $13K has gone to businesses classed as personal care services in the Wichita Falls metro area. Population estimates put the population change in the Wichita Falls metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How the Wichita Falls metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wichita Falls metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.2 | 55.0 | 47.2 |
| Spending per listing | $189K | $170K | $213K |
| Households per official establishment | 1,071 | 990 | 804 |
| Official establishment growth, 2019–2023 | +26.2% | +30.1% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $837 | $937 | $1,005 |
| Median household income | $65,379 | $78,476 | $80,734 |
| Groundwork market score | 33 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 53+26.2% over the period
- Employees, 2023
- 250
- Annual payroll, 2023
- $7.7M
- One-person businesses, 2023
- 676Businesses with no payroll
- Map listings, September 2026
- 25148 chain locations
- Listings at the U.S. rate for this spending
- 223The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $13K
SBA-backed loans to businesses classed as personal care services in the Wichita Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wichita Falls metro area
- Population, 2025 estimate
- 149,448+0.7% since 2020
- Households
- 56,774
- Median age
- 38.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 2,620 sq. mi.
- People per square mile
- 57
- Median household income
- $65,379+31.3% vs. 2015–2019, before inflation
- Average household income
- $87,737
- Median home value
- $157,600
- Jobs located here
- 53,308
- Daytime population
- 143,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wichita Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for salons, barbers and spas, numbered among those based in Texas, with the Wichita Falls metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, TX | 57 | 364 | 52.3 | $195K | +9.8% | #124 of 387 |
| 2Odessa, TX | 56 | 281 | 43.5 | $201K | +5.0% | #135 of 387 |
| 3Sherman-Denison, TX | 56 | 283 | 51.2 | $173K | +12.8% | #136 of 387 |
| 4College Station-Bryan, TX | 55 | 391 | 37.0 | $225K | +6.9% | #143 of 387 |
| 5Austin-Round Rock-San Marcos, TX | 53 | 5,003 | 50.6 | $210K | +14.0% | #162 of 387 |
| 6Eagle Pass, TX | 50 | 61 | 33.7 | $217K | +1.7% | #196 of 387 |
| 7Waco, TX | 45 | 504 | 45.3 | $188K | +4.2% | #251 of 387 |
| 8San Antonio-New Braunfels, TX | 45 | 5,101 | 52.7 | $174K | +9.5% | #254 of 387 |
| 9Dallas-Fort Worth-Arlington, TX | 44 | 17,638 | 61.0 | $165K | +10.6% | #267 of 387 |
| 10Amarillo, TX | 43 | 486 | 47.2 | $185K | +2.7% | #273 of 387 |
| 22Wichita Falls, TX | 33 | 251 | 44.2 | $189K | +0.7% | #348 of 387 |
Other business types in the Wichita Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons35
- Barbershops30
- Nail salons38
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Wichita Falls, TX metro area?
As of September 2026, map listings count 251 salons, barbers and spas in the Wichita Falls metro area. 48 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 53 businesses with payroll classed as personal care services in 2023, up 26.2% from 2019. Another 676 one-person businesses have no payroll, by official counts.
How much do households in the Wichita Falls, TX metro area spend on personal care products and services?
About $47.5M a year, or $837 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 251 salons, barbers and spas on map listings, it comes to $189K per business. It is estimated from the incomes of the 56,774 households in the Wichita Falls metro area and national spending patterns by income.
How does the Wichita Falls, TX metro area compare with the U.S. for salons, barbers and spas?
The Wichita Falls metro area has 44.2 salons, barbers and spas per 10,000 households, 6% below the U.S. rate of 47.2. Spending per business is $189K, 11% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Wichita Falls metro area would have about 223, against 251 on map listings. There is one business with payroll in the industry for every 1,071 households, against one for every 804 across the U.S. The official count rose 26.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Wichita Falls, TX metro area growing?
Population estimates put the Wichita Falls metro area at 149,448 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 56,774 households. The median household income in the Wichita Falls metro area is $65,379 a year, 19% below the U.S. median of $80,734. That rose 31.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita Falls metro area scores 33 for salons, barbers and spas (lower middle), #348 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wichita Falls metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Wichita Falls metro area
Screening a site or an acquisition in the Wichita Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.