Beauty and personal care · Small-town market · Texas
Salons, barbers and spas in the Pampa, TX area
How the Pampa, TX area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #520 of 538 scored small-town markets
#35 of 41 scored small-town markets based in Texas
- Listings
- 39
- 9 chain locations (23%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.7M
- On personal care products and services · $808 a household
- Spending per listing
- $172K
- 19% below the U.S.
- Listings per 10k households
- 46.9
- In line with the U.S.
- Population, 2025
- 21,786
- −1.1% since 2020
See the salons, barbers and spas around any address in the Pampa area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pampa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pampa area scores 21 (low) on the Groundwork market score for salons, barbers and spas, ranking #520 of 538 scored small-town markets and #35 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Households in the Pampa area spend about $6.7M a year on personal care products and services, or $808 per household, 20% below the U.S. average. Spread across 39 salons, barbers and spas, that is $172K per business, 19% below the U.S. figure of $213K.
There are 39 salons, barbers and spas on map listings in the Pampa area as of September 2026. Chain locations make up 23% of them, against 15% across the U.S. Per 10,000 households, that is 46.9, in line with the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in the Pampa area, since they leave out counts under 3. Population estimates show the Pampa area declined 1.1% from 2020 to 2025, against +3.1% for the U.S.
How the Pampa area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pampa area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.9 | 55.0 | 47.2 |
| Spending per listing | $172K | $170K | $213K |
| Households per official establishment | n/a | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | −1.1% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $808 | $937 | $1,005 |
| Median household income | $60,317 | $78,476 | $80,734 |
| Groundwork market score | 21 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 89Businesses with no payroll
- Map listings, September 2026
- 399 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Pampa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pampa area
- Population, 2025 estimate
- 21,786−1.1% since 2020
- Households
- 8,314
- Median age
- 37.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 1,850 sq. mi.
- People per square mile
- 12
- Median household income
- $60,317+22.3% vs. 2015–2019, before inflation
- Average household income
- $87,535
- Median home value
- $106,200
- Jobs located here
- 7,332
- Daytime population
- 20,078Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pampa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Pampa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for salons, barbers and spas, numbered among those based in Texas, with the Pampa area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% | #11 of 538 |
| 2Bonham, TX | 72 | 38 | 29.8 | $296K | +9.2% | #42 of 538 |
| 3Gainesville, TX | 65 | 62 | 37.5 | $243K | +6.5% | #89 of 538 |
| 4Corsicana, TX | 63 | 75 | 39.4 | $209K | +8.2% | #115 of 538 |
| 5Brenham, TX | 59 | 71 | 45.9 | $196K | +7.0% | #161 of 538 |
| 6Athens, TX | 58 | 141 | 42.0 | $198K | +7.5% | #173 of 538 |
| 7Mineral Wells, TX | 55 | 42 | 37.4 | $222K | +8.2% | #214 of 538 |
| 8Port Lavaca, TX | 54 | 31 | 35.8 | $255K | −2.3% | #224 of 538 |
| 9Andrews, TX | 53 | 28 | 40.9 | $221K | +1.6% | #234 of 538 |
| 10Granbury, TX | 51 | 123 | 48.2 | $199K | +13.6% | #261 of 538 |
| 35Pampa, TX | 21 | 39 | 46.9 | $172K | −1.1% | #520 of 538 |
Other business types in the Pampa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas21
- Hair salons21
- Barbershops
- Nail salons18
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Pampa, TX area?
As of September 2026, map listings count 39 salons, barbers and spas in the Pampa area. 9 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Pampa area: counts under 3 are left out. Official counts list 89 one-person businesses without payroll.
How much do households in the Pampa, TX area spend on personal care products and services?
About $6.7M a year, or $808 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 39 salons, barbers and spas on map listings, it comes to $172K per business. It is estimated from the incomes of the 8,314 households in the Pampa area and national spending patterns by income.
How does the Pampa, TX area compare with the U.S. for salons, barbers and spas?
The Pampa area has 46.9 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $172K, 19% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Pampa area would have about 32, against 39 on map listings.
How fast is the Pampa, TX area growing?
Population estimates put the Pampa area at 21,786 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 8,314 households. The median household income in the Pampa area is $60,317 a year, 25% below the U.S. median of $80,734. That rose 22.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pampa area scores 21 for salons, barbers and spas (low), #520 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pampa area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Pampa area
Screening a site or an acquisition in the Pampa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pampa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.