Beauty and personal care · Metro area · Texas
Salons, barbers and spas in the Brownsville-Harlingen, TX metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Brownsville-Harlingen, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #338 of 387 scored metro areas
#20 of 26 scored metro areas based in Texas
- Listings
- 801
- 85 chain locations (11%)
- Official establishments
- 68
- +23.6% since 2019
- Household spending a year
- $104.1M
- On personal care products and services · $752 a household
- Spending per listing
- $130K
- 39% below the U.S.
- Listings per 10k households
- 57.9
- 23% above the U.S.
- Population, 2025
- 433,946
- +3.0% since 2020
See the salons, barbers and spas around any address in the Brownsville-Harlingen metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brownsville-Harlingen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Brownsville-Harlingen metro area scores 35 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #338 of 387 scored metro areas and #20 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 801 salons, barbers and spas in the Brownsville-Harlingen metro area. Of those, 85 are chain locations, or 11%, against 15% across the U.S. That is 57.9 per 10,000 households, 23% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Brownsville-Harlingen metro area comes to about $104.1M a year: $752 per household, 25% below the U.S. average. Spread across 801 salons, barbers and spas, that is $130K per business, 39% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Brownsville-Harlingen metro area was 68 in 2023, up 23.6% from 2019. That is one for every 2,036 households, against one for every 804 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $664K have gone to businesses classed as personal care services in the Brownsville-Harlingen metro area. Population estimates show the Brownsville-Harlingen metro area grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Brownsville-Harlingen metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brownsville-Harlingen metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.9 | 55.0 | 47.2 |
| Spending per listing | $130K | $170K | $213K |
| Households per official establishment | 2,036 | 990 | 804 |
| Official establishment growth, 2019–2023 | +23.6% | +30.1% | +14.1% |
| Population growth, 2020–2025 | +3.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $752 | $937 | $1,005 |
| Median household income | $52,601 | $78,476 | $80,734 |
| Groundwork market score | 35 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 68+23.6% over the period
- Employees, 2023
- 217
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 1,552Businesses with no payroll
- Map listings, September 2026
- 80185 chain locations
- Listings at the U.S. rate for this spending
- 490The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $664K
SBA-backed loans to businesses classed as personal care services in the Brownsville-Harlingen metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brownsville-Harlingen metro area
- Population, 2025 estimate
- 433,946+3.0% since 2020
- Households
- 138,433
- Median age
- 33.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 892 sq. mi.
- People per square mile
- 478
- Median household income
- $52,601+35.7% vs. 2015–2019, before inflation
- Average household income
- $71,931
- Median home value
- $136,500
- Jobs located here
- 146,355
- Daytime population
- 405,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brownsville-Harlingen metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Brownsville-Harlingen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for salons, barbers and spas, numbered among those based in Texas, with the Brownsville-Harlingen metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, TX | 57 | 364 | 52.3 | $195K | +9.8% | #124 of 387 |
| 2Odessa, TX | 56 | 281 | 43.5 | $201K | +5.0% | #135 of 387 |
| 3Sherman-Denison, TX | 56 | 283 | 51.2 | $173K | +12.8% | #136 of 387 |
| 4College Station-Bryan, TX | 55 | 391 | 37.0 | $225K | +6.9% | #143 of 387 |
| 5Austin-Round Rock-San Marcos, TX | 53 | 5,003 | 50.6 | $210K | +14.0% | #162 of 387 |
| 6Eagle Pass, TX | 50 | 61 | 33.7 | $217K | +1.7% | #196 of 387 |
| 7Waco, TX | 45 | 504 | 45.3 | $188K | +4.2% | #251 of 387 |
| 8San Antonio-New Braunfels, TX | 45 | 5,101 | 52.7 | $174K | +9.5% | #254 of 387 |
| 9Dallas-Fort Worth-Arlington, TX | 44 | 17,638 | 61.0 | $165K | +10.6% | #267 of 387 |
| 10Amarillo, TX | 43 | 486 | 47.2 | $185K | +2.7% | #273 of 387 |
| 20Brownsville-Harlingen, TX | 35 | 801 | 57.9 | $130K | +3.0% | #338 of 387 |
Other business types in the Brownsville-Harlingen metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons35
- Barbershops35
- Nail salons37
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Brownsville-Harlingen, TX metro area?
The Brownsville-Harlingen metro area has 801 salons, barbers and spas on map listings as of September 2026. 85 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 68 businesses with payroll classed as personal care services in 2023, up 23.6% from 2019. Another 1,552 one-person businesses have no payroll, by official counts.
How much do households in the Brownsville-Harlingen, TX metro area spend on personal care products and services?
About $104.1M a year, or $752 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 801 salons, barbers and spas on map listings, it comes to $130K per business. It is estimated from the incomes of the 138,433 households in the Brownsville-Harlingen metro area and national spending patterns by income.
How does the Brownsville-Harlingen, TX metro area compare with the U.S. for salons, barbers and spas?
The Brownsville-Harlingen metro area has 57.9 salons, barbers and spas per 10,000 households, 23% above the U.S. rate of 47.2. Spending per business is $130K, 39% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Brownsville-Harlingen metro area would have about 490, against 801 on map listings. There is one business with payroll in the industry for every 2,036 households, against one for every 804 across the U.S. The official count rose 23.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Brownsville-Harlingen, TX metro area growing?
Population estimates put the Brownsville-Harlingen metro area at 433,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 138,433 households. Median household income in the Brownsville-Harlingen metro area is $52,601, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brownsville-Harlingen metro area scores 35 for salons, barbers and spas (lower middle), #338 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brownsville-Harlingen metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Brownsville-Harlingen metro area
Screening a site or an acquisition in the Brownsville-Harlingen metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brownsville-Harlingen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.