Beauty and personal care · County · Texas
Salons, barbers and spas in Wharton County, TX
Competitor counts, household spending and official business counts for salons, barbers and spas in Wharton County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,697 of 2,385 scored counties
#105 of 162 scored counties in Texas
- Listings
- 80
- 15 chain locations (19%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $13.8M
- On personal care products and services · $865 a household
- Spending per listing
- $172K
- 19% below the U.S.
- Listings per 10k households
- 50.3
- 7% above the U.S.
- Population, 2025
- 42,060
- +1.2% since 2020
See the salons, barbers and spas around any address in Wharton County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wharton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $865 per household (14% below the U.S. average), households in Wharton County spend about $13.8M a year on personal care products and services. That is about $172K of household spending for each business on map listings, 19% below the U.S. figure of $213K.
There are 80 salons, barbers and spas on map listings in Wharton County as of September 2026. Of those, 15 are chain locations, or 19%, against 15% across the U.S. That is 50.3 per 10,000 households, 7% above the U.S. rate of 47.2.
Official counts show 7 businesses with payroll classed as personal care services in Wharton County in 2023. That is one for every 2,270 households, against one for every 804 across the U.S. Official counts list 154 one-person businesses without payroll.
Between 2020 and 2025, the population of Wharton County grew 1.2%, slower than the U.S. (+3.1%). For salons, barbers and spas, Wharton County has a Groundwork market score of 41 (lower middle): #1,697 of 2,385 scored counties and #105 of 162 scored counties in Texas.
How Wharton County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wharton County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.3 | 55.0 | 47.2 |
| Spending per listing | $172K | $170K | $213K |
| Households per official establishment | 2,270 | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | +1.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $865 | $937 | $1,005 |
| Median household income | $66,924 | $78,476 | $80,734 |
| Groundwork market score | 41 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 13
- Annual payroll, 2023
- $279K
- One-person businesses, 2023
- 154Businesses with no payroll
- Map listings, September 2026
- 8015 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wharton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wharton County
- Population, 2025 estimate
- 42,060+1.2% since 2020
- Households
- 15,890
- Median age
- 37.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 1,086 sq. mi.
- People per square mile
- 38
- Median household income
- $66,924+38.5% vs. 2015–2019, before inflation
- Average household income
- $95,050
- Median home value
- $189,900
- Jobs located here
- 15,145
- Daytime population
- 34,718Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wharton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wharton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Wharton County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 105Wharton County, TX | 41 | 80 | 50.3 | $172K | +1.2% | #1,697 of 2,385 |
Other business types in Wharton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons43
- Barbershops28
- Nail salons21
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wharton County, TX?
As of September 2026, map listings count 80 salons, barbers and spas in Wharton County. 15 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts also show 154 one-person businesses without payroll.
How much do households in Wharton County, TX spend on personal care products and services?
About $13.8M a year, or $865 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 80 salons, barbers and spas on map listings, it comes to $172K per business. It is estimated from the incomes of the 15,890 households in Wharton County and national spending patterns by income.
How does Wharton County, TX compare with the U.S. for salons, barbers and spas?
Wharton County has 50.3 salons, barbers and spas per 10,000 households, 7% above the U.S. rate of 47.2. Spending per business is $172K, 19% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wharton County would have about 65, against 80 on map listings. There is one business with payroll in the industry for every 2,270 households, against one for every 804 across the U.S.
How fast is Wharton County, TX growing?
Population estimates put Wharton County at 42,060 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,890 households. The median household income in Wharton County is $66,924 a year, 17% below the U.S. median of $80,734. That rose 38.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wharton County scores 41 for salons, barbers and spas (lower middle), #1,697 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wharton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wharton County
Screening a site or an acquisition in Wharton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wharton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.