Beauty and personal care · Small-town market · Texas
Salons, barbers and spas in the Bonham, TX area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Bonham, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #42 of 538 scored small-town markets
#2 of 41 scored small-town markets based in Texas
- Listings
- 38
- 8 chain locations (21%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $11.3M
- On personal care products and services · $881 a household
- Spending per listing
- $296K
- 39% above the U.S.
- Listings per 10k households
- 29.8
- 37% below the U.S.
- Population, 2025
- 39,265
- +9.2% since 2020
See the salons, barbers and spas around any address in the Bonham area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bonham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bonham area scores 72 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #42 of 538 scored small-town markets and #2 of 41 scored small-town markets based in Texas. That puts it in the top 10% of small-town markets for salons, barbers and spas.
Household spending on personal care products and services in the Bonham area comes to about $11.3M a year: $881 per household, 12% below the U.S. average. Spread across 38 salons, barbers and spas, that is $296K per business, 39% above the U.S. figure of $213K.
The Bonham area has 38 salons, barbers and spas on map listings as of September 2026. Of those, 8 are chain locations, or 21%, against 15% across the U.S. Per 10,000 households, that is 29.8, 37% below the U.S. rate of 47.2.
In 2023, official counts showed 7 businesses with payroll in the Bonham area classed as personal care services. That is one for every 1,824 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of the Bonham area grew 9.2%, faster than the U.S. (+3.1%).
How the Bonham area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bonham area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.8 | 55.0 | 47.2 |
| Spending per listing | $296K | $170K | $213K |
| Households per official establishment | 1,824 | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | +9.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $881 | $937 | $1,005 |
| Median household income | $72,295 | $78,476 | $80,734 |
| Groundwork market score | 72 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 19
- Annual payroll, 2023
- $423K
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 388 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Bonham area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bonham area
- Population, 2025 estimate
- 39,265+9.2% since 2020
- Households
- 12,767
- Median age
- 41.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 878 sq. mi.
- People per square mile
- 43
- Median household income
- $72,295+32.3% vs. 2015–2019, before inflation
- Average household income
- $96,771
- Median home value
- $233,700
- Jobs located here
- 8,151
- Daytime population
- 28,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bonham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Bonham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for salons, barbers and spas, numbered among those based in Texas, with the Bonham area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% | #11 of 538 |
| 2Bonham, TX | 72 | 38 | 29.8 | $296K | +9.2% | #42 of 538 |
| 3Gainesville, TX | 65 | 62 | 37.5 | $243K | +6.5% | #89 of 538 |
| 4Corsicana, TX | 63 | 75 | 39.4 | $209K | +8.2% | #115 of 538 |
| 5Brenham, TX | 59 | 71 | 45.9 | $196K | +7.0% | #161 of 538 |
| 6Athens, TX | 58 | 141 | 42.0 | $198K | +7.5% | #173 of 538 |
| 7Mineral Wells, TX | 55 | 42 | 37.4 | $222K | +8.2% | #214 of 538 |
| 8Port Lavaca, TX | 54 | 31 | 35.8 | $255K | −2.3% | #224 of 538 |
| 9Andrews, TX | 53 | 28 | 40.9 | $221K | +1.6% | #234 of 538 |
| 10Granbury, TX | 51 | 123 | 48.2 | $199K | +13.6% | #261 of 538 |
Other business types in the Bonham area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons72
- Barbershops69
- Nail salons70
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Bonham, TX area?
Map listings as of September 2026 show 38 salons, barbers and spas in the Bonham area. 8 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Another 93 one-person businesses have no payroll, by official counts.
How much do households in the Bonham, TX area spend on personal care products and services?
About $11.3M a year, or $881 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 38 salons, barbers and spas on map listings, it comes to $296K per business. It is estimated from the incomes of the 12,767 households in the Bonham area and national spending patterns by income.
How does the Bonham, TX area compare with the U.S. for salons, barbers and spas?
The Bonham area has 29.8 salons, barbers and spas per 10,000 households, 37% below the U.S. rate of 47.2. Spending per business is $296K, 39% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Bonham area would have about 53, against 38 on map listings. There is one business with payroll in the industry for every 1,824 households, against one for every 804 across the U.S.
How fast is the Bonham, TX area growing?
Population estimates put the Bonham area at 39,265 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 12,767 households. The median household income in the Bonham area is $72,295 a year, 10% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bonham area scores 72 for salons, barbers and spas (upper middle), #42 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bonham area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Bonham area
Screening a site or an acquisition in the Bonham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bonham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.