Beauty and personal care · County · Texas
Salons, barbers and spas in Willacy County, TX
How Willacy County, TX compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #2,258 of 2,385 scored counties
#152 of 162 scored counties in Texas
- Listings
- 20
- 1 chain location (5%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.2M
- On personal care products and services · $743 a household
- Spending per listing
- $211K
- In line with the U.S.
- Listings per 10k households
- 35.1
- 26% below the U.S.
- Population, 2025
- 19,971
- −0.8% since 2020
See the salons, barbers and spas around any address in Willacy County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Willacy County has a Groundwork market score of 23 (low): #2,258 of 2,385 scored counties and #152 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Willacy County comes to about $4.2M a year: $743 per household, 26% below the U.S. average. That works out to $211K per business, in line with the U.S. figure of $213K.
There are 20 salons, barbers and spas on map listings in Willacy County as of September 2026. One of them (5%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 35.1, 26% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Willacy County, since they leave out counts under 3. Population estimates put the population change in Willacy County from 2020 to 2025 at −0.8%, against +3.1% for the U.S.
How Willacy County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Willacy County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.1 | 55.0 | 47.2 |
| Spending per listing | $211K | $170K | $213K |
| Households per official establishment | n/a | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | −0.8% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $743 | $937 | $1,005 |
| Median household income | $54,180 | $78,476 | $80,734 |
| Groundwork market score | 23 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 201 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Willacy County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Willacy County
- Population, 2025 estimate
- 19,971−0.8% since 2020
- Households
- 5,691
- Median age
- 36.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 591 sq. mi.
- People per square mile
- 34
- Median household income
- $54,180+52.5% vs. 2015–2019, before inflation
- Average household income
- $71,310
- Median home value
- $73,600
- Jobs located here
- 3,193
- Daytime population
- 16,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Willacy County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Willacy County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 152Willacy County, TX | 23 | 20 | 35.1 | $211K | −0.8% | #2,258 of 2,385 |
Other business types in Willacy County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas23
- Hair salons19
- Barbershops9
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Willacy County, TX?
As of September 2026, map listings count 20 salons, barbers and spas in Willacy County. One of them (5%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Willacy County: counts under 3 are left out. Official counts also show 43 one-person businesses without payroll.
How much do households in Willacy County, TX spend on personal care products and services?
About $4.2M a year, or $743 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 20 salons, barbers and spas on map listings, it comes to $211K per business. It is estimated from the incomes of the 5,691 households in Willacy County and national spending patterns by income.
How does Willacy County, TX compare with the U.S. for salons, barbers and spas?
Willacy County has 35.1 salons, barbers and spas per 10,000 households, 26% below the U.S. rate of 47.2. Spending per business is $211K, in line with the U.S. figure of $213K. The count on map listings matches the U.S. ratio of salons, barbers and spas to household spending.
How fast is Willacy County, TX growing?
Population estimates put Willacy County at 19,971 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 5,691 households. The median household income in Willacy County is $54,180 a year, 33% below the U.S. median of $80,734. That rose 52.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Willacy County scores 23 for salons, barbers and spas (low), #2,258 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Willacy County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Willacy County
Screening a site or an acquisition in Willacy County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.