Beauty and personal care · County · Texas
Salons, barbers and spas in McLennan County, TX
How McLennan County, TX compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,917 of 2,385 scored counties
#119 of 162 scored counties in Texas
- Listings
- 472
- 84 chain locations (18%)
- Official establishments
- 89
- +21.9% since 2019
- Household spending a year
- $83.2M
- On personal care products and services · $855 a household
- Spending per listing
- $176K
- 17% below the U.S.
- Listings per 10k households
- 48.5
- 3% above the U.S.
- Population, 2025
- 272,020
- +4.2% since 2020
See the salons, barbers and spas around any address in McLennan County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, McLennan County has a Groundwork market score of 36 (lower middle): #1,917 of 2,385 scored counties and #119 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 472 salons, barbers and spas in McLennan County. 84 of them (18%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 48.5, 3% above the U.S. rate of 47.2.
Household spending on personal care products and services in McLennan County comes to about $83.2M a year: $855 per household, 15% below the U.S. average. Spread across 472 salons, barbers and spas, that is $176K per business, 17% below the U.S. figure of $213K.
Official counts show 89 businesses with payroll classed as personal care services in McLennan County in 2023, up 21.9% from 2019. That is one for every 1,094 households, against one for every 804 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $3.2M have gone to businesses classed as personal care services in McLennan County. Population estimates show McLennan County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How McLennan County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McLennan County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.5 | 55.0 | 47.2 |
| Spending per listing | $176K | $170K | $213K |
| Households per official establishment | 1,094 | 990 | 804 |
| Official establishment growth, 2019–2023 | +21.9% | +30.1% | +14.1% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $855 | $937 | $1,005 |
| Median household income | $66,643 | $78,476 | $80,734 |
| Groundwork market score | 36 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 73 → 89+21.9% over the period
- Employees, 2023
- 528
- Annual payroll, 2023
- $14.9M
- One-person businesses, 2023
- 1,150Businesses with no payroll
- Map listings, September 2026
- 47284 chain locations
- Listings at the U.S. rate for this spending
- 391The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $3.2M
SBA-backed loans to businesses classed as personal care services in McLennan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McLennan County
- Population, 2025 estimate
- 272,020+4.2% since 2020
- Households
- 97,338
- Median age
- 36.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,037 sq. mi.
- People per square mile
- 257
- Median household income
- $66,643+33.9% vs. 2015–2019, before inflation
- Average household income
- $93,018
- Median home value
- $243,600
- Jobs located here
- 122,796
- Daytime population
- 268,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McLennan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with McLennan County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 119McLennan County, TX | 36 | 472 | 48.5 | $176K | +4.2% | #1,917 of 2,385 |
Other business types in McLennan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons41
- Barbershops46
- Nail salons39
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in McLennan County, TX?
McLennan County has 472 salons, barbers and spas on map listings as of September 2026. 84 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 89 businesses with payroll classed as personal care services in 2023, up 21.9% from 2019. Official counts list 1,150 one-person businesses without payroll.
How much do households in McLennan County, TX spend on personal care products and services?
About $83.2M a year, or $855 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 472 salons, barbers and spas on map listings, it comes to $176K per business. It is estimated from the incomes of the 97,338 households in McLennan County and national spending patterns by income.
How does McLennan County, TX compare with the U.S. for salons, barbers and spas?
McLennan County has 48.5 salons, barbers and spas per 10,000 households, 3% above the U.S. rate of 47.2. Spending per business is $176K, 17% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, McLennan County would have about 391, against 472 on map listings. There is one business with payroll in the industry for every 1,094 households, against one for every 804 across the U.S. The official count rose 21.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is McLennan County, TX growing?
Population estimates put McLennan County at 272,020 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 97,338 households. Median household income in McLennan County is $66,643, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McLennan County scores 36 for salons, barbers and spas (lower middle), #1,917 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McLennan County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in McLennan County
Screening a site or an acquisition in McLennan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.