Beauty and personal care · County · Texas
Salons, barbers and spas in Guadalupe County, TX
Competitor counts, household spending and official business counts for salons, barbers and spas in Guadalupe County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #127 of 2,385 scored counties
#8 of 162 scored counties in Texas
- Listings
- 204
- 42 chain locations (21%)
- Official establishments
- 38
- +40.7% since 2019
- Household spending a year
- $64.5M
- On personal care products and services · $985 a household
- Spending per listing
- $316K
- 49% above the U.S.
- Listings per 10k households
- 31.2
- 34% below the U.S.
- Population, 2025
- 201,111
- +15.8% since 2020
See the salons, barbers and spas around any address in Guadalupe County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Guadalupe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Guadalupe County is 77 (high), #127 of 2,385 scored counties and #8 of 162 scored counties in Texas. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 204 salons, barbers and spas in Guadalupe County. Of those, 42 are chain locations, or 21%, against 15% across the U.S. That comes to 31.2 for every 10,000 households, 34% below the U.S. rate of 47.2.
Household spending on personal care products and services in Guadalupe County comes to about $64.5M a year: $985 per household, 2% below the U.S. average. That works out to $316K per business, 49% above the U.S. figure of $213K.
In 2023, official counts showed 38 businesses with payroll in Guadalupe County classed as personal care services, up 40.7% from 2019. That is one for every 1,722 households, against one for every 804 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $3.9M have gone to businesses classed as personal care services in Guadalupe County. Population estimates show Guadalupe County grew 15.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How Guadalupe County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Guadalupe County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.2 | 55.0 | 47.2 |
| Spending per listing | $316K | $170K | $213K |
| Households per official establishment | 1,722 | 990 | 804 |
| Official establishment growth, 2019–2023 | +40.7% | +30.1% | +14.1% |
| Population growth, 2020–2025 | +15.8% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $985 | $937 | $1,005 |
| Median household income | $92,375 | $78,476 | $80,734 |
| Groundwork market score | 77 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 38+40.7% over the period
- Employees, 2023
- 138
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- 850Businesses with no payroll
- Map listings, September 2026
- 20442 chain locations
- Listings at the U.S. rate for this spending
- 303The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $3.9M
SBA-backed loans to businesses classed as personal care services in Guadalupe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Guadalupe County
- Population, 2025 estimate
- 201,111+15.8% since 2020
- Households
- 65,424
- Median age
- 38.8
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 711 sq. mi.
- People per square mile
- 258
- Median household income
- $92,375+24.0% vs. 2015–2019, before inflation
- Average household income
- $111,083
- Median home value
- $304,400
- Jobs located here
- 49,144
- Daytime population
- 142,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guadalupe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Guadalupe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Guadalupe County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
Other business types in Guadalupe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas77
- Hair salons85
- Barbershops77
- Nail salons74
- Spas and skin care81
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Guadalupe County, TX?
Guadalupe County has 204 salons, barbers and spas on map listings as of September 2026. 42 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 38 businesses with payroll classed as personal care services in 2023, up 40.7% from 2019. Official counts also show 850 one-person businesses without payroll.
How much do households in Guadalupe County, TX spend on personal care products and services?
About $64.5M a year, or $985 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 204 salons, barbers and spas on map listings, it comes to $316K per business. It is estimated from the incomes of the 65,424 households in Guadalupe County and national spending patterns by income.
How does Guadalupe County, TX compare with the U.S. for salons, barbers and spas?
Guadalupe County has 31.2 salons, barbers and spas per 10,000 households, 34% below the U.S. rate of 47.2. Spending per business is $316K, 49% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Guadalupe County would have about 303, against 204 on map listings. There is one business with payroll in the industry for every 1,722 households, against one for every 804 across the U.S. The official count rose 40.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is Guadalupe County, TX growing?
Population estimates put Guadalupe County at 201,111 people in 2025, up 15.8% since 2020, faster than the U.S. (+3.1%). It has 65,424 households. Median household income in Guadalupe County is $92,375, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Guadalupe County scores 77 for salons, barbers and spas (high), #127 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guadalupe County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Guadalupe County
Screening a site or an acquisition in Guadalupe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guadalupe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.