Beauty and personal care · County · Texas
Salons, barbers and spas in Potter County, TX
Competitor counts, household spending and official business counts for salons, barbers and spas in Potter County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 15 out of 100: Low
Ranked #2,344 of 2,385 scored counties
#157 of 162 scored counties in Texas
- Listings
- 208
- 32 chain locations (15%)
- Official establishments
- 45
- +9.8% since 2019
- Household spending a year
- $33.1M
- On personal care products and services · $776 a household
- Spending per listing
- $159K
- 25% below the U.S.
- Listings per 10k households
- 48.8
- 3% above the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the salons, barbers and spas around any address in Potter County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Potter County is 15 (low), #2,344 of 2,385 scored counties and #157 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.
At $776 per household (23% below the U.S. average), households in Potter County spend about $33.1M a year on personal care products and services. Spread across 208 salons, barbers and spas, that is $159K per business, 25% below the U.S. figure of $213K.
Potter County has 208 salons, barbers and spas on map listings as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. That is 48.8 per 10,000 households, 3% above the U.S. rate of 47.2.
In 2023, official counts showed 45 businesses with payroll in Potter County classed as personal care services, up 9.8% from 2019. That is one for every 946 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Potter County declined 3.3%, against +3.1% for the U.S.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.8 | 55.0 | 47.2 |
| Spending per listing | $159K | $170K | $213K |
| Households per official establishment | 946 | 990 | 804 |
| Official establishment growth, 2019–2023 | +9.8% | +30.1% | +14.1% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $776 | $937 | $1,005 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 15 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41 → 45+9.8% over the period
- Employees, 2023
- 164
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 578Businesses with no payroll
- Map listings, September 2026
- 20832 chain locations
- Listings at the U.S. rate for this spending
- 155The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring counties in Texas for salons, barbers and spas, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% | #15 of 2,385 |
| 2Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% | #16 of 2,385 |
| 3Clay County, TX | 81 | 6 | 14.0 | $653K | +5.0% | #57 of 2,385 |
| 4Burleson County, TX | 80 | 17 | 21.5 | $400K | +16.2% | #68 of 2,385 |
| 5Grimes County, TX | 79 | 25 | 24.4 | $351K | +16.3% | #90 of 2,385 |
| 6San Jacinto County, TX | 78 | 6 | 5.5 | $1.5M | +7.1% | #94 of 2,385 |
| 7Callahan County, TX | 77 | 8 | 15.3 | $561K | +5.4% | #115 of 2,385 |
| 8Guadalupe County, TX | 77 | 204 | 31.2 | $316K | +15.8% | #127 of 2,385 |
| 9Upshur County, TX | 76 | 38 | 24.4 | $339K | +8.2% | #150 of 2,385 |
| 10Gaines County, TX | 75 | 17 | 24.5 | $368K | +10.4% | #171 of 2,385 |
| 157Potter County, TX | 15 | 208 | 48.8 | $159K | −3.3% | #2,344 of 2,385 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons20
- Barbershops7
- Nail salons32
- Spas and skin care25
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Potter County, TX?
Map listings as of September 2026 show 208 salons, barbers and spas in Potter County. 32 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 45 businesses with payroll classed as personal care services in 2023, up 9.8% from 2019. Another 578 one-person businesses have no payroll, by official counts.
How much do households in Potter County, TX spend on personal care products and services?
About $33.1M a year, or $776 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 208 salons, barbers and spas on map listings, it comes to $159K per business. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for salons, barbers and spas?
Potter County has 48.8 salons, barbers and spas per 10,000 households, 3% above the U.S. rate of 47.2. Spending per business is $159K, 25% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Potter County would have about 155, against 208 on map listings. There is one business with payroll in the industry for every 946 households, against one for every 804 across the U.S. The official count rose 9.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 15 for salons, barbers and spas (low), #2,344 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.