Beauty and personal care · Small-town market · Texas
Salons, barbers and spas in the Fredericksburg, TX area
The salons, barbers and spas in the Fredericksburg, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #354 of 538 scored small-town markets
#15 of 41 scored small-town markets based in Texas
- Listings
- 61
- 12 chain locations (20%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $11M
- On personal care products and services · $953 a household
- Spending per listing
- $180K
- 15% below the U.S.
- Listings per 10k households
- 53.0
- 12% above the U.S.
- Population, 2025
- 28,527
- +6.6% since 2020
See the salons, barbers and spas around any address in the Fredericksburg area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 61 salons, barbers and spas in the Fredericksburg area. Of those, 12 are chain locations, or 20%, against 15% across the U.S. That is 53.0 per 10,000 households, 12% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Fredericksburg area comes to about $11M a year: $953 per household, 5% below the U.S. average. That is about $180K of household spending for each business on map listings, 15% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Fredericksburg area was 11 in 2023. That is one for every 1,047 households, against one for every 804 across the U.S. Official counts list 99 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $225K has gone to businesses classed as personal care services in the Fredericksburg area.
Between 2020 and 2025, the population of the Fredericksburg area grew 6.6%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Fredericksburg area is 44 (lower middle), #354 of 538 scored small-town markets and #15 of 41 scored small-town markets based in Texas.
How the Fredericksburg area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fredericksburg area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.0 | 55.0 | 47.2 |
| Spending per listing | $180K | $170K | $213K |
| Households per official establishment | 1,047 | 990 | 804 |
| Official establishment growth, 2019–2023 | n/a | +30.1% | +14.1% |
| Population growth, 2020–2025 | +6.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $953 | $937 | $1,005 |
| Median household income | $76,162 | $78,476 | $80,734 |
| Groundwork market score | 44 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 17
- Annual payroll, 2023
- $600K
- One-person businesses, 2023
- 99Businesses with no payroll
- Map listings, September 2026
- 6112 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $225K
SBA-backed loans to businesses classed as personal care services in the Fredericksburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fredericksburg area
- Population, 2025 estimate
- 28,527+6.6% since 2020
- Households
- 11,513
- Median age
- 49.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 1,058 sq. mi.
- People per square mile
- 26
- Median household income
- $76,162+28.8% vs. 2015–2019, before inflation
- Average household income
- $116,131
- Median home value
- $460,700
- Jobs located here
- 11,821
- Daytime population
- 27,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fredericksburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for salons, barbers and spas, numbered among those based in Texas, with the Fredericksburg area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% | #11 of 538 |
| 2Bonham, TX | 72 | 38 | 29.8 | $296K | +9.2% | #42 of 538 |
| 3Gainesville, TX | 65 | 62 | 37.5 | $243K | +6.5% | #89 of 538 |
| 4Corsicana, TX | 63 | 75 | 39.4 | $209K | +8.2% | #115 of 538 |
| 5Brenham, TX | 59 | 71 | 45.9 | $196K | +7.0% | #161 of 538 |
| 6Athens, TX | 58 | 141 | 42.0 | $198K | +7.5% | #173 of 538 |
| 7Mineral Wells, TX | 55 | 42 | 37.4 | $222K | +8.2% | #214 of 538 |
| 8Port Lavaca, TX | 54 | 31 | 35.8 | $255K | −2.3% | #224 of 538 |
| 9Andrews, TX | 53 | 28 | 40.9 | $221K | +1.6% | #234 of 538 |
| 10Granbury, TX | 51 | 123 | 48.2 | $199K | +13.6% | #261 of 538 |
| 15Fredericksburg, TX | 44 | 61 | 53.0 | $180K | +6.6% | #354 of 538 |
Other business types in the Fredericksburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons52
- Barbershops73
- Nail salons66
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Fredericksburg, TX area?
There are 61 salons, barbers and spas on map listings in the Fredericksburg area as of September 2026. 12 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Official counts also show 99 one-person businesses without payroll.
How much do households in the Fredericksburg, TX area spend on personal care products and services?
About $11M a year, or $953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 61 salons, barbers and spas on map listings, it comes to $180K per business. It is estimated from the incomes of the 11,513 households in the Fredericksburg area and national spending patterns by income.
How does the Fredericksburg, TX area compare with the U.S. for salons, barbers and spas?
The Fredericksburg area has 53.0 salons, barbers and spas per 10,000 households, 12% above the U.S. rate of 47.2. Spending per business is $180K, 15% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Fredericksburg area would have about 52, against 61 on map listings. There is one business with payroll in the industry for every 1,047 households, against one for every 804 across the U.S.
How fast is the Fredericksburg, TX area growing?
Population estimates put the Fredericksburg area at 28,527 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 11,513 households. Median household income in the Fredericksburg area is $76,162, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fredericksburg area scores 44 for salons, barbers and spas (lower middle), #354 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fredericksburg area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Fredericksburg area
Screening a site or an acquisition in the Fredericksburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.