Beauty and personal care · Metro area · North Dakota
Salons, barbers and spas in the Fargo, ND-MN metro area
How the Fargo, ND-MN metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #209 of 387 scored metro areas
#3 of 4 scored metro areas based in North Dakota
- Listings
- 523
- 70 chain locations (13%)
- Official establishments
- 176
- +18.1% since 2019
- Household spending a year
- $111.1M
- On personal care products and services · $1,006 a household
- Spending per listing
- $212K
- In line with the U.S.
- Listings per 10k households
- 47.4
- In line with the U.S.
- Population, 2025
- 269,528
- +7.7% since 2020
See the salons, barbers and spas around any address in the Fargo metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fargo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Fargo metro area comes to about $111.1M a year: $1,006 per household, in line with the U.S. average. That is about $212K of household spending for each business on map listings, in line with the U.S. figure of $213K.
The Fargo metro area has 523 salons, barbers and spas on map listings as of September 2026. 70 of them (13%) are chain locations, against 15% across the U.S. That comes to 47.4 for every 10,000 households, in line with the U.S. rate of 47.2.
Official counts show 176 businesses with payroll classed as personal care services in the Fargo metro area in 2023, up 18.1% from 2019. That is one for every 627 households, against one for every 804 across the U.S. Official counts list 832 one-person businesses without payroll. Since fiscal 2022, 22 SBA-backed loans worth $5.5M have gone to businesses classed as personal care services in the Fargo metro area.
Population estimates put the population change in the Fargo metro area from 2020 to 2025 at +7.7%, faster than the U.S. (+3.1%). The Fargo metro area scores 49 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #209 of 387 scored metro areas and #3 of 4 scored metro areas based in North Dakota.
How the Fargo metro area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fargo metro area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.4 | 42.4 | 47.2 |
| Spending per listing | $212K | $236K | $213K |
| Households per official establishment | 627 | 802 | 804 |
| Official establishment growth, 2019–2023 | +18.1% | +15.4% | +14.1% |
| Population growth, 2020–2025 | +7.7% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,006 | $1,002 | $1,005 |
| Median household income | $76,756 | $76,657 | $80,734 |
| Groundwork market score | 49 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 176+18.1% over the period
- Employees, 2023
- 752
- Annual payroll, 2023
- $26.1M
- One-person businesses, 2023
- 832Businesses with no payroll
- Map listings, September 2026
- 52370 chain locations
- Listings at the U.S. rate for this spending
- 522The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 22
- Amount
- $5.5M
SBA-backed loans to businesses classed as personal care services in the Fargo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fargo metro area
- Population, 2025 estimate
- 269,528+7.7% since 2020
- Households
- 110,387
- Median age
- 34.5
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.8
- Land area
- 2,810 sq. mi.
- People per square mile
- 92
- Median household income
- $76,756+18.7% vs. 2015–2019, before inflation
- Average household income
- $102,833
- Median home value
- $289,100
- Jobs located here
- 152,491
- Daytime population
- 275,728Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fargo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Fargo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Dakota
Every North Dakota market ranked →The highest-scoring metro areas in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with the Fargo metro area marked.
Top metro areas in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Forks, ND-MN | 63 | 160 | 36.7 | $261K | +0.8% | #64 of 387 |
| 2Bismarck, ND | 51 | 263 | 47.0 | $224K | +4.5% | #184 of 387 |
| 3Fargo, ND-MN | 49 | 523 | 47.4 | $212K | +7.7% | #209 of 387 |
| 4Minot, ND | 47 | 135 | 42.5 | $238K | −2.4% | #225 of 387 |
Other business types in the Fargo metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons44
- Barbershops62
- Nail salons58
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Fargo, ND-MN metro area?
Map listings as of September 2026 show 523 salons, barbers and spas in the Fargo metro area. 70 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 176 businesses with payroll classed as personal care services in 2023, up 18.1% from 2019. Official counts also show 832 one-person businesses without payroll.
How much do households in the Fargo, ND-MN metro area spend on personal care products and services?
About $111.1M a year, or $1,006 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 523 salons, barbers and spas on map listings, it comes to $212K per business. It is estimated from the incomes of the 110,387 households in the Fargo metro area and national spending patterns by income.
How does the Fargo, ND-MN metro area compare with the U.S. for salons, barbers and spas?
The Fargo metro area has 47.4 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $212K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Fargo metro area would have about 522, against 523 on map listings. There is one business with payroll in the industry for every 627 households, against one for every 804 across the U.S. The official count rose 18.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Fargo, ND-MN metro area growing?
Population estimates put the Fargo metro area at 269,528 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 110,387 households. The median household income in the Fargo metro area is $76,756 a year, 5% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fargo metro area scores 49 for salons, barbers and spas (lower middle), #209 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fargo metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Fargo metro area
Screening a site or an acquisition in the Fargo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fargo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.