Beauty and personal care · County · Minnesota
Salons, barbers and spas in Wadena County, MN
The salons, barbers and spas in Wadena County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #986 of 2,385 scored counties
#53 of 66 scored counties in Minnesota
- Listings
- 20
- 4 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On personal care products and services · $879 a household
- Spending per listing
- $267K
- 26% above the U.S.
- Listings per 10k households
- 32.9
- 30% below the U.S.
- Population, 2025
- 14,388
- +1.9% since 2020
See the salons, barbers and spas around any address in Wadena County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wadena County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 20 salons, barbers and spas in Wadena County. 4 of them (20%) are chain locations, against 15% across the U.S. That is 32.9 per 10,000 households, 30% below the U.S. rate of 47.2.
Household spending on personal care products and services in Wadena County comes to about $5.3M a year: $879 per household, 13% below the U.S. average. Spread across 20 salons, barbers and spas, that is $267K per business, 26% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Wadena County: counts under 3 aren’t published. Official counts list 42 one-person businesses without payroll.
Population estimates put the population change in Wadena County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). Wadena County scores 53 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #986 of 2,385 scored counties and #53 of 66 scored counties in Minnesota.
How Wadena County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wadena County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.9 | 35.3 | 47.2 |
| Spending per listing | $267K | $310K | $213K |
| Households per official establishment | n/a | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | +1.9% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $879 | $1,091 | $1,005 |
| Median household income | $61,467 | $89,062 | $80,734 |
| Groundwork market score | 53 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 42Businesses with no payroll
- Map listings, September 2026
- 204 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wadena County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wadena County
- Population, 2025 estimate
- 14,388+1.9% since 2020
- Households
- 6,081
- Median age
- 41.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 536 sq. mi.
- People per square mile
- 27
- Median household income
- $61,467+31.9% vs. 2015–2019, before inflation
- Average household income
- $77,288
- Median home value
- $173,000
- Jobs located here
- 5,599
- Daytime population
- 13,890Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wadena County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wadena County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Wadena County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 53Wadena County, MN | 53 | 20 | 32.9 | $267K | +1.9% | #986 of 2,385 |
Other business types in Wadena County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons39
- Barbershops
- Nail salons
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wadena County, MN?
There are 20 salons, barbers and spas on map listings in Wadena County as of September 2026. 4 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Wadena County: counts under 3 are left out. Official counts also show 42 one-person businesses without payroll.
How much do households in Wadena County, MN spend on personal care products and services?
About $5.3M a year, or $879 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 20 salons, barbers and spas on map listings, it comes to $267K per business. It is estimated from the incomes of the 6,081 households in Wadena County and national spending patterns by income.
How does Wadena County, MN compare with the U.S. for salons, barbers and spas?
Wadena County has 32.9 salons, barbers and spas per 10,000 households, 30% below the U.S. rate of 47.2. Spending per business is $267K, 26% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wadena County would have about 25, against 20 on map listings.
How fast is Wadena County, MN growing?
Population estimates put Wadena County at 14,388 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 6,081 households. Median household income in Wadena County is $61,467, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wadena County scores 53 for salons, barbers and spas (upper middle), #986 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wadena County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wadena County
Screening a site or an acquisition in Wadena County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wadena County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.