Groundwork

Beauty and personal care · County · Minnesota

Salons, barbers and spas in Big Stone County, MN

Competitor counts, household spending and official business counts for salons, barbers and spas in Big Stone County, MN, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
6
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.1M
On personal care products and services · $962 a household
Spending per listing
$343K
61% above the U.S.
Listings per 10k households
28.1
40% below the U.S.
Population, 2025
5,054
−2.0% since 2020

See the salons, barbers and spas around any address in Big Stone County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Big Stone County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $962 per household (4% below the U.S. average), households in Big Stone County spend about $2.1M a year on personal care products and services. That is about $343K of household spending for each business on map listings, 61% above the U.S. figure of $213K.

There are 6 salons, barbers and spas on map listings in Big Stone County as of September 2026. None of them are chain locations, against 15% across the U.S. Per 10,000 households, that is 28.1, 40% below the U.S. rate of 47.2.

Official counts don’t publish a figure for personal care services in Big Stone County, since they leave out counts under 3. Official counts list 12 one-person businesses without payroll.

Population estimates put the population change in Big Stone County from 2020 to 2025 at −2.0%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Big Stone County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Big Stone County, MN compared with Minnesota and the U.S.
MeasureBig Stone CountyMinnesotaU.S.
Listings per 10k households28.135.347.2
Spending per listing$343K$310K$213K
Households per official establishmentn/a814804
Official establishment growth, 2019–2023n/a+3.5%+14.1%
Population growth, 2020–2025−2.0%+2.1%+3.1%
Spending per household on personal care products and services$962$1,091$1,005
Median household income$70,400$89,062$80,734
Groundwork market scoreNot scored67

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
12Businesses with no payroll
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Big Stone County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Big Stone County

Population, 2025 estimate
5,054−2.0% since 2020
Households
2,136
Median age
47.5
Homes lived in by their owners
80%
Vehicles per household
2.1
Land area
499 sq. mi.
People per square mile
10
Median household income
$70,400
Average household income
$95,274
Median home value
$169,100
Jobs located here
1,850
Daytime population
4,690Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Big Stone County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Big Stone County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Salons, barbers and spas across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Big Stone County marked.

Top counties in Minnesota

Counties in Minnesota ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Le Sueur County, MN872420.6$525K+2.9%#22 of 2,385
2Cass County, MN862418.6$508K+4.2%#28 of 2,385
3Kanabec County, MN821015.2$622K+3.6%#50 of 2,385
4Sibley County, MN801627.0$374K+3.6%#69 of 2,385
5Watonwan County, MN79716.6$583K+2.0%#77 of 2,385
6Dodge County, MN791619.8$552K+2.3%#80 of 2,385
7Hubbard County, MN792224.5$388K+4.6%#87 of 2,385
8Pine County, MN793528.4$329K+5.5%#92 of 2,385
9Nicollet County, MN782620.0$521K−0.7%#102 of 2,385
10Todd County, MN781817.6$520K+3.0%#103 of 2,385
Big Stone County, MNNot scored628.1$343K−2.0%

Other business types in Big Stone County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Big Stone County, MN?

As of September 2026, map listings count 6 salons, barbers and spas in Big Stone County. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Big Stone County: counts under 3 are left out. Official counts also show 12 one-person businesses without payroll.

How much do households in Big Stone County, MN spend on personal care products and services?

About $2.1M a year, or $962 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 6 salons, barbers and spas on map listings, it comes to $343K per business. It is estimated from the incomes of the 2,136 households in Big Stone County and national spending patterns by income.

How does Big Stone County, MN compare with the U.S. for salons, barbers and spas?

Big Stone County has 28.1 salons, barbers and spas per 10,000 households, 40% below the U.S. rate of 47.2. Spending per business is $343K, 61% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Big Stone County would have about 10, against 6 on map listings.

How fast is Big Stone County, MN growing?

Population estimates put Big Stone County at 5,054 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 2,136 households. The median household income in Big Stone County is $70,400 a year, 13% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Big Stone County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Big Stone County

Screening a site or an acquisition in Big Stone County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Big Stone County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.