Beauty and personal care · County · Minnesota
Salons, barbers and spas in Steele County, MN
Competitor counts, household spending and official business counts for salons, barbers and spas in Steele County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #778 of 2,385 scored counties
#47 of 66 scored counties in Minnesota
- Listings
- 51
- 12 chain locations (24%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $15.5M
- On personal care products and services · $1,021 a household
- Spending per listing
- $303K
- 42% above the U.S.
- Listings per 10k households
- 33.7
- 29% below the U.S.
- Population, 2025
- 37,464
- +0.2% since 2020
See the salons, barbers and spas around any address in Steele County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Steele County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,021 per household (2% above the U.S. average), households in Steele County spend about $15.5M a year on personal care products and services. That works out to $303K per business, 42% above the U.S. figure of $213K.
There are 51 salons, barbers and spas on map listings in Steele County as of September 2026. Chain locations make up 24% of them, against 15% across the U.S. That comes to 33.7 for every 10,000 households, 29% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Steele County was 15 in 2023. That is one for every 1,009 households, against one for every 804 across the U.S. Official counts also show 80 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as personal care services in Steele County.
Population estimates put the population change in Steele County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). Steele County scores 57 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #778 of 2,385 scored counties and #47 of 66 scored counties in Minnesota.
How Steele County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Steele County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.7 | 35.3 | 47.2 |
| Spending per listing | $303K | $310K | $213K |
| Households per official establishment | 1,009 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,021 | $1,091 | $1,005 |
| Median household income | $84,196 | $89,062 | $80,734 |
| Groundwork market score | 57 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 15
- Employees, 2023
- 63
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 5112 chain locations
- Listings at the U.S. rate for this spending
- 73The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as personal care services in Steele County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Steele County
- Population, 2025 estimate
- 37,464+0.2% since 2020
- Households
- 15,138
- Median age
- 40.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 430 sq. mi.
- People per square mile
- 87
- Median household income
- $84,196+29.7% vs. 2015–2019, before inflation
- Average household income
- $101,587
- Median home value
- $245,400
- Jobs located here
- 18,785
- Daytime population
- 38,229Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Steele County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Steele County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Steele County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 47Steele County, MN | 57 | 51 | 33.7 | $303K | +0.2% | #778 of 2,385 |
Other business types in Steele County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons57
- Barbershops
- Nail salons61
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Steele County, MN?
As of September 2026, map listings count 51 salons, barbers and spas in Steele County. 12 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Another 80 one-person businesses have no payroll, by official counts.
How much do households in Steele County, MN spend on personal care products and services?
About $15.5M a year, or $1,021 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 51 salons, barbers and spas on map listings, it comes to $303K per business. It is estimated from the incomes of the 15,138 households in Steele County and national spending patterns by income.
How does Steele County, MN compare with the U.S. for salons, barbers and spas?
Steele County has 33.7 salons, barbers and spas per 10,000 households, 29% below the U.S. rate of 47.2. Spending per business is $303K, 42% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Steele County would have about 73, against 51 on map listings. There is one business with payroll in the industry for every 1,009 households, against one for every 804 across the U.S.
How fast is Steele County, MN growing?
Population estimates put Steele County at 37,464 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,138 households. The median household income in Steele County is $84,196 a year, 4% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Steele County scores 57 for salons, barbers and spas (upper middle), #778 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Steele County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Steele County
Screening a site or an acquisition in Steele County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Steele County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.