Beauty and personal care · County · Minnesota
Salons, barbers and spas in Rock County, MN
Competitor counts, household spending and official business counts for salons, barbers and spas in Rock County, MN, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $3.9M
- On personal care products and services · $976 a household
- Spending per listing
- $246K
- 16% above the U.S.
- Listings per 10k households
- 39.7
- 16% below the U.S.
- Population, 2025
- 9,524
- −1.7% since 2020
See the salons, barbers and spas around any address in Rock County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 16 salons, barbers and spas in Rock County. None of them are chain locations, against 15% across the U.S. That is 39.7 per 10,000 households, 16% below the U.S. rate of 47.2.
Households in Rock County spend about $3.9M a year on personal care products and services, or $976 per household, 3% below the U.S. average. That is about $246K of household spending for each business on map listings, 16% above the U.S. figure of $213K.
Official counts show 3 businesses with payroll classed as personal care services in Rock County in 2023. That is one for every 1,345 households, against one for every 804 across the U.S. Official counts also show 22 one-person businesses without payroll.
Population estimates put the population change in Rock County from 2020 to 2025 at −1.7%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Rock County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.7 | 35.3 | 47.2 |
| Spending per listing | $246K | $310K | $213K |
| Households per official establishment | 1,345 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | −1.7% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $976 | $1,091 | $1,005 |
| Median household income | $71,295 | $89,062 | $80,734 |
| Groundwork market score | Not scored | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 15
- Annual payroll, 2023
- $392K
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 9,524−1.7% since 2020
- Households
- 4,035
- Median age
- 41.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 483 sq. mi.
- People per square mile
- 20
- Median household income
- $71,295
- Average household income
- $91,311
- Median home value
- $224,300
- Jobs located here
- 3,938
- Daytime population
- 8,459Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Rock County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| Rock County, MN | Not scored | 16 | 39.7 | $246K | −1.7% |
Other business types in Rock County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Rock County, MN?
There are 16 salons, barbers and spas on map listings in Rock County as of September 2026. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Another 22 one-person businesses have no payroll, by official counts.
How much do households in Rock County, MN spend on personal care products and services?
About $3.9M a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 16 salons, barbers and spas on map listings, it comes to $246K per business. It is estimated from the incomes of the 4,035 households in Rock County and national spending patterns by income.
How does Rock County, MN compare with the U.S. for salons, barbers and spas?
Rock County has 39.7 salons, barbers and spas per 10,000 households, 16% below the U.S. rate of 47.2. Spending per business is $246K, 16% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Rock County would have about 19, against 16 on map listings. There is one business with payroll in the industry for every 1,345 households, against one for every 804 across the U.S.
How fast is Rock County, MN growing?
Population estimates put Rock County at 9,524 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 4,035 households. Median household income in Rock County is $71,295, 12% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.