Beauty and personal care · County · Minnesota
Salons, barbers and spas in Crow Wing County, MN
Competitor counts, household spending and official business counts for salons, barbers and spas in Crow Wing County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,356 of 2,385 scored counties
#62 of 66 scored counties in Minnesota
- Listings
- 135
- 23 chain locations (17%)
- Official establishments
- 32
- +6.7% since 2019
- Household spending a year
- $28.7M
- On personal care products and services · $976 a household
- Spending per listing
- $213K
- In line with the U.S.
- Listings per 10k households
- 45.9
- 3% below the U.S.
- Population, 2025
- 69,132
- +4.3% since 2020
See the salons, barbers and spas around any address in Crow Wing County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Crow Wing County spend about $28.7M a year on personal care products and services, or $976 per household, 3% below the U.S. average. That works out to $213K per business, in line with the U.S. figure of $213K.
Crow Wing County has 135 salons, barbers and spas on map listings as of September 2026. Of those, 23 are chain locations, or 17%, against 15% across the U.S. Per 10,000 households, that is 45.9, 3% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Crow Wing County was 32 in 2023, up 6.7% from 2019. That is one for every 919 households, against one for every 804 across the U.S. Official counts list 178 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $474K have gone to businesses classed as personal care services in Crow Wing County.
Between 2020 and 2025, the population of Crow Wing County grew 4.3%, faster than the U.S. (+3.1%). Crow Wing County scores 47 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,356 of 2,385 scored counties and #62 of 66 scored counties in Minnesota.
How Crow Wing County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Crow Wing County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.9 | 35.3 | 47.2 |
| Spending per listing | $213K | $310K | $213K |
| Households per official establishment | 919 | 814 | 804 |
| Official establishment growth, 2019–2023 | +6.7% | +3.5% | +14.1% |
| Population growth, 2020–2025 | +4.3% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $976 | $1,091 | $1,005 |
| Median household income | $72,589 | $89,062 | $80,734 |
| Groundwork market score | 47 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 32+6.7% over the period
- Employees, 2023
- 175
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- 178Businesses with no payroll
- Map listings, September 2026
- 13523 chain locations
- Listings at the U.S. rate for this spending
- 135The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $474K
SBA-backed loans to businesses classed as personal care services in Crow Wing County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Crow Wing County
- Population, 2025 estimate
- 69,132+4.3% since 2020
- Households
- 29,402
- Median age
- 46.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 999 sq. mi.
- People per square mile
- 68
- Median household income
- $72,589+28.4% vs. 2015–2019, before inflation
- Average household income
- $95,168
- Median home value
- $306,800
- Jobs located here
- 29,423
- Daytime population
- 66,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crow Wing County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Crow Wing County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 62Crow Wing County, MN | 47 | 135 | 45.9 | $213K | +4.3% | #1,356 of 2,385 |
Other business types in Crow Wing County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons46
- Barbershops81
- Nail salons67
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Crow Wing County, MN?
Map listings as of September 2026 show 135 salons, barbers and spas in Crow Wing County. 23 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 32 businesses with payroll classed as personal care services in 2023, up 6.7% from 2019. Official counts also show 178 one-person businesses without payroll.
How much do households in Crow Wing County, MN spend on personal care products and services?
About $28.7M a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 135 salons, barbers and spas on map listings, it comes to $213K per business. It is estimated from the incomes of the 29,402 households in Crow Wing County and national spending patterns by income.
How does Crow Wing County, MN compare with the U.S. for salons, barbers and spas?
Crow Wing County has 45.9 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $213K, in line with the U.S. figure of $213K. The count on map listings matches the U.S. ratio of salons, barbers and spas to household spending. There is one business with payroll in the industry for every 919 households, against one for every 804 across the U.S. The official count rose 6.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is Crow Wing County, MN growing?
Population estimates put Crow Wing County at 69,132 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 29,402 households. The median household income in Crow Wing County is $72,589 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Crow Wing County scores 47 for salons, barbers and spas (lower middle), #1,356 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crow Wing County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Crow Wing County
Screening a site or an acquisition in Crow Wing County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.