Market rankings · Minnesota

Barbershops in Minnesota

Every metro area, small-town market and county in Minnesota, ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.

Listings: 635; 121 chain locations (19%)
Official establishments: 88; +69.2% since 2019
Household spending a year: $2.5B; On personal care products and services
Listings per 10k households: 2.8; 47% below the U.S.
Spending per listing: $4M; 2.1 times the U.S.
Rank among states: #2 of 51; Market score 77 · High

A site report maps the barbershops on map listings around any address in Minnesota by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 635 barbershops on map listings in Minnesota as of September 2026. Chain locations make up 19% of them, against 12% across the U.S. Per 10,000 households, that is 2.8, 47% below the U.S. rate of 5.3.

At $1,091 per household (9% above the U.S. average), households in Minnesota spend about $2.5B a year on personal care products and services. That works out to $4M per shop, 2.1 times the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

Official counts show 88 businesses with payroll classed as barber shops in Minnesota in 2023, up 69.2% from 2019. That is one for every 26,227 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 19 SBA-backed loans worth $3.1M have gone to businesses classed as barber shops in Minnesota.

Among the 50 states and DC, Minnesota ranks #2 for barbershops, with a Groundwork market score of 77 (high). Of the 9 scored metro areas in or partly in Minnesota, the Sioux Falls metro area scores highest (84). Of the 5 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest (93).

Every market in Minnesota for barbershops

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Minnesota, ranked for barbershops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
Sioux Falls, SD-MN	84	45	3.7	$2.8M	+9.5%	#4 of 387
1Rochester, MN	82	22	2.4	$4.7M	+2.0%	#5 of 387
2Minneapolis-St. Paul-Bloomington, MN-WI	76	481	3.3	$3.6M	+2.6%	#16 of 387
3Mankato, MN	72	11	2.7	$3.7M	+1.2%	#33 of 387
4Duluth, MN-WI	68	17	1.4	$6.8M	+0.2%	#62 of 387
5St. Cloud, MN	62	19	2.4	$4.1M	+3.0%	#94 of 387
Fargo, ND-MN	62	46	4.2	$2.4M	+7.7%	#96 of 387
La Crosse-Onalaska, WI-MN	60	13	1.8	$5.4M	+0.4%	#108 of 387
Grand Forks, ND-MN	57	12	2.7	$3.5M	+0.8%	#131 of 387

Small-town markets

Small-town markets reaching Minnesota, ranked for barbershops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Faribault-Northfield, MN	93	5	2.1	$4.9M	+4.2%	#4 of 377
2Brainerd, MN	90	8	1.9	$5.1M	+4.3%	#5 of 377
3Willmar, MN	80	6	3.4	$2.9M	+2.3%	#32 of 377
4Detroit Lakes, MN	74	5	3.5	$2.8M	+0.9%	#49 of 377
Wahpeton, ND-MN	54	5	5.3	$1.9M	0.0%	#170 of 377
Fergus Falls, MN	Not scored	3	1.2	$8.1M	+1.6%
Winona, MN	Not scored	4	2.0	$4.8M	+1.8%
Red Wing, MN	Not scored	4	2.0	$5M	+1.3%
Bemidji, MN	Not scored	1	0.6	$17.2M	+1.8%
Grand Rapids, MN	Not scored	3	1.6	$5.8M	+0.9%
Austin, MN	Not scored	3	1.9	$5.1M	+2.3%
Alexandria, MN	Not scored	4	2.3	$4.4M	+2.6%
Owatonna, MN	Not scored	4	2.6	$3.9M	+0.2%
Hutchinson, MN	Not scored	3	2.0	$5.1M	−0.3%
Albert Lea, MN	Not scored	2	1.6	$6.1M	−1.5%
New Ulm, MN	Not scored	3	2.7	$3.4M	−1.5%
Marshall, MN	Not scored	2	2.0	$4.9M	+1.0%
Worthington, MN	Not scored	1	1.3	$7.3M	+0.6%
Fairmont, MN	Not scored	2	2.3	$4M	−2.8%

Counties

Counties in Minnesota, ranked for barbershops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wright County, MN	94	15	2.8	$4.2M	+11.1%	#3 of 1,356
2Sherburne County, MN	93	6	1.7	$6.9M	+6.8%	#5 of 1,356
3Anoka County, MN	91	33	2.4	$4.8M	+4.7%	#9 of 1,356
4Washington County, MN	89	30	2.8	$4.4M	+6.9%	#17 of 1,356
5Rice County, MN	86	5	2.1	$4.9M	+4.2%	#29 of 1,356
6Chisago County, MN	85	7	3.3	$3.4M	+4.3%	#36 of 1,356
7Olmsted County, MN	83	18	2.7	$4.3M	+2.3%	#45 of 1,356
8Carver County, MN	82	9	2.2	$6M	+6.6%	#54 of 1,356
9Scott County, MN	81	5	0.9	$14.1M	+5.1%	#57 of 1,356
10Crow Wing County, MN	81	7	2.4	$4.1M	+4.3%	#59 of 1,356
11Dakota County, MN	79	44	2.5	$4.7M	+3.9%	#78 of 1,356
12Clay County, MN	76	9	3.4	$3M	+3.6%	#123 of 1,356
13St. Louis County, MN	71	13	1.5	$6.4M	+0.2%	#194 of 1,356
14Kandiyohi County, MN	70	6	3.4	$2.9M	+2.3%	#229 of 1,356
15Blue Earth County, MN	69	9	3.3	$3M	+2.1%	#258 of 1,356
16Hennepin County, MN	69	215	4.0	$2.9M	+0.2%	#260 of 1,356
17Stearns County, MN	68	18	2.9	$3.4M	+3.6%	#274 of 1,356
18Becker County, MN	64	5	3.5	$2.8M	+0.9%	#359 of 1,356
19Ramsey County, MN	53	95	4.3	$2.5M	−1.8%	#615 of 1,356
Otter Tail County, MN	Not scored	3	1.2	$8.1M	+1.6%
Winona County, MN	Not scored	4	2.0	$4.8M	+1.8%
Goodhue County, MN	Not scored	4	2.0	$5M	+1.3%
Beltrami County, MN	Not scored	1	0.6	$17.2M	+1.8%
Itasca County, MN	Not scored	3	1.6	$5.8M	+0.9%
Isanti County, MN	Not scored	4	2.5	$4.2M	+7.3%

Show all 87 counties

Counties in Minnesota, ranked for barbershops by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth
Benton County, MN	Not scored	1	0.6	$16.3M	+0.9%
Mower County, MN	Not scored	3	1.9	$5.1M	+2.3%
Douglas County, MN	Not scored	4	2.3	$4.4M	+2.6%
Steele County, MN	Not scored	4	2.6	$3.9M	+0.2%
McLeod County, MN	Not scored	3	2.0	$5.1M	−0.3%
Carlton County, MN	Not scored	1	0.7	$14.1M	+1.4%
Nicollet County, MN	Not scored	2	1.5	$6.8M	−0.7%
Morrison County, MN	Not scored	3	2.1	$4.4M	+1.9%
Cass County, MN	Not scored	1	0.8	$12.2M	+4.2%
Polk County, MN	Not scored	2	1.6	$5.9M	−1.8%
Freeborn County, MN	Not scored	2	1.6	$6.1M	−1.5%
Pine County, MN	Not scored	0	0.0	n/a	+5.5%
Le Sueur County, MN	Not scored	3	2.6	$4.2M	+2.9%
Mille Lacs County, MN	Not scored	2	1.9	$5.1M	+4.8%
Brown County, MN	Not scored	3	2.7	$3.4M	−1.5%
Todd County, MN	Not scored	1	1.0	$9.4M	+3.0%
Lyon County, MN	Not scored	2	2.0	$4.9M	+1.0%
Meeker County, MN	Not scored	0	0.0	n/a	+0.7%
Nobles County, MN	Not scored	1	1.3	$7.3M	+0.6%
Hubbard County, MN	Not scored	2	2.2	$4.3M	+4.6%
Wabasha County, MN	Not scored	1	1.1	$9.4M	+0.7%
Fillmore County, MN	Not scored	2	2.3	$4.3M	+1.4%
Dodge County, MN	Not scored	1	1.2	$8.8M	+2.3%
Martin County, MN	Not scored	2	2.3	$4M	−2.8%
Waseca County, MN	Not scored	1	1.3	$7.2M	−1.5%
Houston County, MN	Not scored	0	0.0	n/a	−2.3%
Kanabec County, MN	Not scored	1	1.5	$6.2M	+3.6%
Aitkin County, MN	Not scored	1	1.4	$6.3M	+3.5%
Redwood County, MN	Not scored	1	1.6	$5.7M	−1.0%
Roseau County, MN	Not scored	2	3.2	$3M	−0.3%
Sibley County, MN	Not scored	1	1.7	$6M	+3.6%
Renville County, MN	Not scored	1	1.7	$5.7M	−2.3%
Wadena County, MN	Not scored	0	0.0	n/a	+1.9%
Faribault County, MN	Not scored	3	4.9	$1.9M	−0.1%
Pennington County, MN	Not scored	1	1.6	$6M	−1.8%
Chippewa County, MN	Not scored	0	0.0	n/a	−1.6%
Koochiching County, MN	Not scored	1	1.7	$5.5M	−3.7%
Cottonwood County, MN	Not scored	0	0.0	n/a	−1.0%
Pope County, MN	Not scored	1	2.0	$4.8M	+0.8%
Watonwan County, MN	Not scored	1	2.4	$4.1M	+2.0%
Lake County, MN	Not scored	1	2.0	$4.7M	−1.6%
Jackson County, MN	Not scored	0	0.0	n/a	−1.3%
Swift County, MN	Not scored	0	0.0	n/a	−0.4%
Stevens County, MN	Not scored	0	0.0	n/a	+0.8%
Rock County, MN	Not scored	1	2.5	$3.9M	−1.7%
Yellow Medicine County, MN	Not scored	1	2.5	$4M	−0.2%
Pipestone County, MN	Not scored	1	2.5	$3.7M	−1.7%
Marshall County, MN	Not scored	0	0.0	n/a	−2.5%
Clearwater County, MN	Not scored	0	0.0	n/a	+1.0%
Murray County, MN	Not scored	0	0.0	n/a	−2.9%
Lac qui Parle County, MN	Not scored	0	0.0	n/a	+0.2%
Wilkin County, MN	Not scored	2	7.5	$1.2M	−2.9%
Norman County, MN	Not scored	0	0.0	n/a	−1.6%
Grant County, MN	Not scored	0	0.0	n/a	−0.1%
Cook County, MN	Not scored	0	0.0	n/a	−1.4%
Lincoln County, MN	Not scored	0	0.0	n/a	−0.7%
Mahnomen County, MN	Not scored	0	0.0	n/a	−4.1%
Big Stone County, MN	Not scored	0	0.0	n/a	−2.0%
Kittson County, MN	Not scored	0	0.0	n/a	−3.7%
Red Lake County, MN	Not scored	0	0.0	n/a	+0.1%
Lake of the Woods County, MN	Not scored	0	0.0	n/a	0.0%
Traverse County, MN	Not scored	0	0.0	n/a	−6.8%

Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many barbershops are in Minnesota?

As of September 2026, map listings count 635 barbershops in Minnesota. 121 of them (19%) are chain locations. The listings count barbershops. Official counts show 88 businesses with payroll classed as barber shops in 2023, up 69.2% from 2019. Another 1,033 one-person businesses have no payroll, by official counts.

How much do households in Minnesota spend on personal care products and services?

About $2.5B a year, or $1,091 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 635 barbershops on map listings, it comes to $4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.

How does Minnesota compare with the U.S. for barbershops?

Minnesota has 2.8 barbershops per 10,000 households, 47% below the U.S. rate of 5.3. Spending per shop is $4M, 2.1 times the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Minnesota would have about 1,336, against 635 on map listings. There is one business with payroll in the industry for every 26,227 households, against one for every 16,589 across the U.S. The official count rose 69.2% from 2019 to 2023, against +28.5% for the U.S.

Which market in Minnesota has the highest market score for barbershops?

Among 9 scored metro areas in or partly in Minnesota, the Sioux Falls metro area scores highest, at 84 (high). Among 5 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest, at 93 (very high). Among 19 scored counties in Minnesota, Wright County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 77 for barbershops (high), #2 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Minnesota. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas8,137 listings
Hair salons4,467 listings
Nail salons871 listings
Spas and skin care1,976 listings

Screening a site or an acquisition in Minnesota?

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