Beauty and personal care · County · Minnesota
Salons, barbers and spas in Brown County, MN
How Brown County, MN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,093 of 2,385 scored counties
#54 of 66 scored counties in Minnesota
- Listings
- 38
- 8 chain locations (21%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On personal care products and services · $937 a household
- Spending per listing
- $272K
- 28% above the U.S.
- Listings per 10k households
- 34.5
- 27% below the U.S.
- Population, 2025
- 25,517
- −1.5% since 2020
See the salons, barbers and spas around any address in Brown County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $937 per household (7% below the U.S. average), households in Brown County spend about $10.3M a year on personal care products and services. That works out to $272K per business, 28% above the U.S. figure of $213K.
There are 38 salons, barbers and spas on map listings in Brown County as of September 2026. 8 of them (21%) are chain locations, against 15% across the U.S. That is 34.5 per 10,000 households, 27% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Brown County was 8 in 2023. That is one for every 1,378 households, against one for every 804 across the U.S. Official counts list 73 one-person businesses without payroll.
Population estimates put the population change in Brown County from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For salons, barbers and spas, Brown County has a Groundwork market score of 51 (upper middle): #1,093 of 2,385 scored counties and #54 of 66 scored counties in Minnesota.
How Brown County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brown County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.5 | 35.3 | 47.2 |
| Spending per listing | $272K | $310K | $213K |
| Households per official establishment | 1,378 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | −1.5% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $937 | $1,091 | $1,005 |
| Median household income | $69,378 | $89,062 | $80,734 |
| Groundwork market score | 51 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 8
- Employees, 2023
- 20
- Annual payroll, 2023
- $517K
- One-person businesses, 2023
- 73Businesses with no payroll
- Map listings, September 2026
- 388 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brown County
- Population, 2025 estimate
- 25,517−1.5% since 2020
- Households
- 11,027
- Median age
- 42.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 611 sq. mi.
- People per square mile
- 42
- Median household income
- $69,378+13.5% vs. 2015–2019, before inflation
- Average household income
- $86,644
- Median home value
- $191,200
- Jobs located here
- 13,020
- Daytime population
- 27,131Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brown County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Brown County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 54Brown County, MN | 51 | 38 | 34.5 | $272K | −1.5% | #1,093 of 2,385 |
Other business types in Brown County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons49
- Barbershops
- Nail salons
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Brown County, MN?
As of September 2026, map listings count 38 salons, barbers and spas in Brown County. 8 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Official counts also show 73 one-person businesses without payroll.
How much do households in Brown County, MN spend on personal care products and services?
About $10.3M a year, or $937 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 38 salons, barbers and spas on map listings, it comes to $272K per business. It is estimated from the incomes of the 11,027 households in Brown County and national spending patterns by income.
How does Brown County, MN compare with the U.S. for salons, barbers and spas?
Brown County has 34.5 salons, barbers and spas per 10,000 households, 27% below the U.S. rate of 47.2. Spending per business is $272K, 28% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Brown County would have about 49, against 38 on map listings. There is one business with payroll in the industry for every 1,378 households, against one for every 804 across the U.S.
How fast is Brown County, MN growing?
Population estimates put Brown County at 25,517 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 11,027 households. The median household income in Brown County is $69,378 a year, 14% below the U.S. median of $80,734. That rose 13.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County scores 51 for salons, barbers and spas (upper middle), #1,093 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brown County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Brown County
Screening a site or an acquisition in Brown County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.