Beauty and personal care · County · Minnesota
Salons, barbers and spas in Blue Earth County, MN
How Blue Earth County, MN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,731 of 2,385 scored counties
#64 of 66 scored counties in Minnesota
- Listings
- 128
- 24 chain locations (19%)
- Official establishments
- 33
- −15.4% since 2019
- Household spending a year
- $26.7M
- On personal care products and services · $967 a household
- Spending per listing
- $209K
- 2% below the U.S.
- Listings per 10k households
- 46.4
- 2% below the U.S.
- Population, 2025
- 70,634
- +2.1% since 2020
See the salons, barbers and spas around any address in Blue Earth County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Blue Earth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $967 per household (4% below the U.S. average), households in Blue Earth County spend about $26.7M a year on personal care products and services. Spread across 128 salons, barbers and spas, that is $209K per business, 2% below the U.S. figure of $213K.
Blue Earth County has 128 salons, barbers and spas on map listings as of September 2026. Of those, 24 are chain locations, or 19%, against 15% across the U.S. That comes to 46.4 for every 10,000 households, 2% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Blue Earth County was 33 in 2023, down 15.4% from 2019. That is one for every 837 households, against one for every 804 across the U.S. Official counts list 150 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $966K have gone to businesses classed as personal care services in Blue Earth County.
Between 2020 and 2025, the population of Blue Earth County grew 2.1%, slower than the U.S. (+3.1%). For salons, barbers and spas, Blue Earth County has a Groundwork market score of 40 (lower middle): #1,731 of 2,385 scored counties and #64 of 66 scored counties in Minnesota.
How Blue Earth County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Blue Earth County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.4 | 35.3 | 47.2 |
| Spending per listing | $209K | $310K | $213K |
| Households per official establishment | 837 | 814 | 804 |
| Official establishment growth, 2019–2023 | −15.4% | +3.5% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $967 | $1,091 | $1,005 |
| Median household income | $74,477 | $89,062 | $80,734 |
| Groundwork market score | 40 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39 → 33−15.4% over the period
- Employees, 2023
- 263
- Annual payroll, 2023
- $7.7M
- One-person businesses, 2023
- 150Businesses with no payroll
- Map listings, September 2026
- 12824 chain locations
- Listings at the U.S. rate for this spending
- 126The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $966K
SBA-backed loans to businesses classed as personal care services in Blue Earth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Blue Earth County
- Population, 2025 estimate
- 70,634+2.1% since 2020
- Households
- 27,606
- Median age
- 34.2
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 748 sq. mi.
- People per square mile
- 93
- Median household income
- $74,477+29.7% vs. 2015–2019, before inflation
- Average household income
- $93,438
- Median home value
- $266,700
- Jobs located here
- 37,905
- Daytime population
- 76,062Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Blue Earth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Blue Earth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Blue Earth County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 64Blue Earth County, MN | 40 | 128 | 46.4 | $209K | +2.1% | #1,731 of 2,385 |
Other business types in Blue Earth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons52
- Barbershops69
- Nail salons45
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Blue Earth County, MN?
Map listings as of September 2026 show 128 salons, barbers and spas in Blue Earth County. 24 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 33 businesses with payroll classed as personal care services in 2023, down 15.4% from 2019. Official counts also show 150 one-person businesses without payroll.
How much do households in Blue Earth County, MN spend on personal care products and services?
About $26.7M a year, or $967 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 128 salons, barbers and spas on map listings, it comes to $209K per business. It is estimated from the incomes of the 27,606 households in Blue Earth County and national spending patterns by income.
How does Blue Earth County, MN compare with the U.S. for salons, barbers and spas?
Blue Earth County has 46.4 salons, barbers and spas per 10,000 households, 2% below the U.S. rate of 47.2. Spending per business is $209K, 2% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Blue Earth County would have about 126, against 128 on map listings. There is one business with payroll in the industry for every 837 households, against one for every 804 across the U.S. The official count fell 15.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is Blue Earth County, MN growing?
Population estimates put Blue Earth County at 70,634 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 27,606 households. The median household income in Blue Earth County is $74,477 a year, 8% below the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Blue Earth County scores 40 for salons, barbers and spas (lower middle), #1,731 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Blue Earth County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Blue Earth County
Screening a site or an acquisition in Blue Earth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Blue Earth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.