Beauty and personal care · County · Minnesota
Salons, barbers and spas in McLeod County, MN
How McLeod County, MN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #419 of 2,385 scored counties
#32 of 66 scored counties in Minnesota
- Listings
- 46
- 9 chain locations (20%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $15.3M
- On personal care products and services · $1,006 a household
- Spending per listing
- $333K
- 56% above the U.S.
- Listings per 10k households
- 30.2
- 36% below the U.S.
- Population, 2025
- 36,631
- −0.3% since 2020
See the salons, barbers and spas around any address in McLeod County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 46 salons, barbers and spas in McLeod County. Chain locations make up 20% of them, against 15% across the U.S. That comes to 30.2 for every 10,000 households, 36% below the U.S. rate of 47.2.
Household spending on personal care products and services in McLeod County comes to about $15.3M a year: $1,006 per household, in line with the U.S. average. Spread across 46 salons, barbers and spas, that is $333K per business, 56% above the U.S. figure of $213K.
In 2023, official counts showed 9 businesses with payroll in McLeod County classed as personal care services. That is one for every 1,691 households, against one for every 804 across the U.S. Another 111 one-person businesses have no payroll, by official counts.
Population estimates put the population change in McLeod County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in McLeod County is 66 (upper middle), #419 of 2,385 scored counties and #32 of 66 scored counties in Minnesota. That puts it in the top quarter of counties.
How McLeod County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McLeod County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.2 | 35.3 | 47.2 |
| Spending per listing | $333K | $310K | $213K |
| Households per official establishment | 1,691 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,006 | $1,091 | $1,005 |
| Median household income | $80,084 | $89,062 | $80,734 |
| Groundwork market score | 66 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 9
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 111Businesses with no payroll
- Map listings, September 2026
- 469 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in McLeod County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McLeod County
- Population, 2025 estimate
- 36,631−0.3% since 2020
- Households
- 15,215
- Median age
- 42.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 492 sq. mi.
- People per square mile
- 75
- Median household income
- $80,084+28.9% vs. 2015–2019, before inflation
- Average household income
- $99,958
- Median home value
- $246,100
- Jobs located here
- 16,606
- Daytime population
- 33,985Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McLeod County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with McLeod County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 32McLeod County, MN | 66 | 46 | 30.2 | $333K | −0.3% | #419 of 2,385 |
Other business types in McLeod County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons70
- Barbershops
- Nail salons
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in McLeod County, MN?
McLeod County has 46 salons, barbers and spas on map listings as of September 2026. 9 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts list 111 one-person businesses without payroll.
How much do households in McLeod County, MN spend on personal care products and services?
About $15.3M a year, or $1,006 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 46 salons, barbers and spas on map listings, it comes to $333K per business. It is estimated from the incomes of the 15,215 households in McLeod County and national spending patterns by income.
How does McLeod County, MN compare with the U.S. for salons, barbers and spas?
McLeod County has 30.2 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $333K, 56% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, McLeod County would have about 72, against 46 on map listings. There is one business with payroll in the industry for every 1,691 households, against one for every 804 across the U.S.
How fast is McLeod County, MN growing?
Population estimates put McLeod County at 36,631 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 15,215 households. Median household income in McLeod County is $80,084, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McLeod County scores 66 for salons, barbers and spas (upper middle), #419 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McLeod County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in McLeod County
Screening a site or an acquisition in McLeod County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.