Beauty and personal care · County · Minnesota
Salons, barbers and spas in Clay County, MN
How Clay County, MN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #282 of 2,385 scored counties
#24 of 66 scored counties in Minnesota
- Listings
- 68
- 17 chain locations (25%)
- Official establishments
- 24
- −11.1% since 2019
- Household spending a year
- $26.6M
- On personal care products and services · $1,005 a household
- Spending per listing
- $391K
- 84% above the U.S.
- Listings per 10k households
- 25.7
- 46% below the U.S.
- Population, 2025
- 67,734
- +3.6% since 2020
See the salons, barbers and spas around any address in Clay County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 68 salons, barbers and spas in Clay County. 17 of them (25%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 25.7, 46% below the U.S. rate of 47.2.
At $1,005 per household (in line with the U.S. average), households in Clay County spend about $26.6M a year on personal care products and services. That works out to $391K per business, 84% above the U.S. figure of $213K.
Official counts show 24 businesses with payroll classed as personal care services in Clay County in 2023, down 11.1% from 2019. That is one for every 1,102 households, against one for every 804 across the U.S. Another 219 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as personal care services in Clay County.
Between 2020 and 2025, the population of Clay County grew 3.6%, faster than the U.S. (+3.1%). For salons, barbers and spas, Clay County has a Groundwork market score of 70 (upper middle): #282 of 2,385 scored counties and #24 of 66 scored counties in Minnesota. That puts it in the top quarter of counties.
How Clay County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.7 | 35.3 | 47.2 |
| Spending per listing | $391K | $310K | $213K |
| Households per official establishment | 1,102 | 814 | 804 |
| Official establishment growth, 2019–2023 | −11.1% | +3.5% | +14.1% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,005 | $1,091 | $1,005 |
| Median household income | $81,172 | $89,062 | $80,734 |
| Groundwork market score | 70 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 24−11.1% over the period
- Employees, 2023
- 61
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 219Businesses with no payroll
- Map listings, September 2026
- 6817 chain locations
- Listings at the U.S. rate for this spending
- 125The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as personal care services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 67,734+3.6% since 2020
- Households
- 26,442
- Median age
- 34.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,045 sq. mi.
- People per square mile
- 63
- Median household income
- $81,172+24.4% vs. 2015–2019, before inflation
- Average household income
- $99,798
- Median home value
- $265,500
- Jobs located here
- 20,888
- Daytime population
- 54,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Clay County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 24Clay County, MN | 70 | 68 | 25.7 | $391K | +3.6% | #282 of 2,385 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons68
- Barbershops76
- Nail salons
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Clay County, MN?
Clay County has 68 salons, barbers and spas on map listings as of September 2026. 17 of them (25%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 24 businesses with payroll classed as personal care services in 2023, down 11.1% from 2019. Official counts list 219 one-person businesses without payroll.
How much do households in Clay County, MN spend on personal care products and services?
About $26.6M a year, or $1,005 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 68 salons, barbers and spas on map listings, it comes to $391K per business. It is estimated from the incomes of the 26,442 households in Clay County and national spending patterns by income.
How does Clay County, MN compare with the U.S. for salons, barbers and spas?
Clay County has 25.7 salons, barbers and spas per 10,000 households, 46% below the U.S. rate of 47.2. Spending per business is $391K, 84% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Clay County would have about 125, against 68 on map listings. There is one business with payroll in the industry for every 1,102 households, against one for every 804 across the U.S. The official count fell 11.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is Clay County, MN growing?
Population estimates put Clay County at 67,734 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 26,442 households. Median household income in Clay County is $81,172, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 70 for salons, barbers and spas (upper middle), #282 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.