Beauty and personal care · County · Minnesota
Salons, barbers and spas in St. Louis County, MN
Competitor counts, household spending and official business counts for salons, barbers and spas in St. Louis County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #737 of 2,385 scored counties
#43 of 66 scored counties in Minnesota
- Listings
- 257
- 50 chain locations (19%)
- Official establishments
- 77
- +5.5% since 2019
- Household spending a year
- $83.2M
- On personal care products and services · $956 a household
- Spending per listing
- $324K
- 52% above the U.S.
- Listings per 10k households
- 29.5
- 37% below the U.S.
- Population, 2025
- 200,518
- +0.2% since 2020
See the salons, barbers and spas around any address in St. Louis County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 257 salons, barbers and spas in St. Louis County. Of those, 50 are chain locations, or 19%, against 15% across the U.S. That is 29.5 per 10,000 households, 37% below the U.S. rate of 47.2.
Households in St. Louis County spend about $83.2M a year on personal care products and services, or $956 per household, 5% below the U.S. average. Spread across 257 salons, barbers and spas, that is $324K per business, 52% above the U.S. figure of $213K.
Official counts show 77 businesses with payroll classed as personal care services in St. Louis County in 2023, up 5.5% from 2019. That is one for every 1,131 households, against one for every 804 across the U.S. Official counts also show 358 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $160K has gone to businesses classed as personal care services in St. Louis County.
Between 2020 and 2025, the population of St. Louis County grew 0.2%, slower than the U.S. (+3.1%). St. Louis County scores 58 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #737 of 2,385 scored counties and #43 of 66 scored counties in Minnesota.
How St. Louis County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Louis County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.5 | 35.3 | 47.2 |
| Spending per listing | $324K | $310K | $213K |
| Households per official establishment | 1,131 | 814 | 804 |
| Official establishment growth, 2019–2023 | +5.5% | +3.5% | +14.1% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $956 | $1,091 | $1,005 |
| Median household income | $70,069 | $89,062 | $80,734 |
| Groundwork market score | 58 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 73 → 77+5.5% over the period
- Employees, 2023
- 472
- Annual payroll, 2023
- $15M
- One-person businesses, 2023
- 358Businesses with no payroll
- Map listings, September 2026
- 25750 chain locations
- Listings at the U.S. rate for this spending
- 391The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $160K
SBA-backed loans to businesses classed as personal care services in St. Louis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Louis County
- Population, 2025 estimate
- 200,518+0.2% since 2020
- Households
- 87,115
- Median age
- 42.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 6,248 sq. mi.
- People per square mile
- 32
- Median household income
- $70,069+25.9% vs. 2015–2019, before inflation
- Average household income
- $93,368
- Median home value
- $221,400
- Jobs located here
- 98,963
- Daytime population
- 212,532Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Louis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with St. Louis County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 43St. Louis County, MN | 58 | 257 | 29.5 | $324K | +0.2% | #737 of 2,385 |
Other business types in St. Louis County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons58
- Barbershops71
- Nail salons75
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in St. Louis County, MN?
There are 257 salons, barbers and spas on map listings in St. Louis County as of September 2026. 50 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 77 businesses with payroll classed as personal care services in 2023, up 5.5% from 2019. Another 358 one-person businesses have no payroll, by official counts.
How much do households in St. Louis County, MN spend on personal care products and services?
About $83.2M a year, or $956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 257 salons, barbers and spas on map listings, it comes to $324K per business. It is estimated from the incomes of the 87,115 households in St. Louis County and national spending patterns by income.
How does St. Louis County, MN compare with the U.S. for salons, barbers and spas?
St. Louis County has 29.5 salons, barbers and spas per 10,000 households, 37% below the U.S. rate of 47.2. Spending per business is $324K, 52% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, St. Louis County would have about 391, against 257 on map listings. There is one business with payroll in the industry for every 1,131 households, against one for every 804 across the U.S. The official count rose 5.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is St. Louis County, MN growing?
Population estimates put St. Louis County at 200,518 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 87,115 households. Median household income in St. Louis County is $70,069, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis County scores 58 for salons, barbers and spas (upper middle), #737 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Louis County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in St. Louis County
Screening a site or an acquisition in St. Louis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.