Beauty and personal care · County · Minnesota
Salons, barbers and spas in Stearns County, MN
The salons, barbers and spas in Stearns County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,473 of 2,385 scored counties
#63 of 66 scored counties in Minnesota
- Listings
- 277
- 50 chain locations (18%)
- Official establishments
- 87
- −6.4% since 2019
- Household spending a year
- $61.1M
- On personal care products and services · $995 a household
- Spending per listing
- $220K
- 4% above the U.S.
- Listings per 10k households
- 45.1
- 4% below the U.S.
- Population, 2025
- 164,110
- +3.6% since 2020
See the salons, barbers and spas around any address in Stearns County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Stearns County spend about $61.1M a year on personal care products and services, or $995 per household, in line with the U.S. average. That is about $220K of household spending for each business on map listings, 4% above the U.S. figure of $213K.
Stearns County has 277 salons, barbers and spas on map listings as of September 2026. 50 of them (18%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 45.1, 4% below the U.S. rate of 47.2.
Official counts show 87 businesses with payroll classed as personal care services in Stearns County in 2023, down 6.4% from 2019. That is one for every 706 households, against one for every 804 across the U.S. Official counts also show 386 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $1.2M have gone to businesses classed as personal care services in Stearns County.
Between 2020 and 2025, the population of Stearns County grew 3.6%, faster than the U.S. (+3.1%). Stearns County scores 45 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,473 of 2,385 scored counties and #63 of 66 scored counties in Minnesota.
How Stearns County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stearns County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.1 | 35.3 | 47.2 |
| Spending per listing | $220K | $310K | $213K |
| Households per official establishment | 706 | 814 | 804 |
| Official establishment growth, 2019–2023 | −6.4% | +3.5% | +14.1% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $995 | $1,091 | $1,005 |
| Median household income | $77,066 | $89,062 | $80,734 |
| Groundwork market score | 45 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 93 → 87−6.4% over the period
- Employees, 2023
- 466
- Annual payroll, 2023
- $14M
- One-person businesses, 2023
- 386Businesses with no payroll
- Map listings, September 2026
- 27750 chain locations
- Listings at the U.S. rate for this spending
- 287The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.2M
SBA-backed loans to businesses classed as personal care services in Stearns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stearns County
- Population, 2025 estimate
- 164,110+3.6% since 2020
- Households
- 61,403
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,343 sq. mi.
- People per square mile
- 120
- Median household income
- $77,066+22.7% vs. 2015–2019, before inflation
- Average household income
- $98,367
- Median home value
- $273,400
- Jobs located here
- 83,579
- Daytime population
- 169,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stearns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Stearns County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 63Stearns County, MN | 45 | 277 | 45.1 | $220K | +3.6% | #1,473 of 2,385 |
Other business types in Stearns County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons47
- Barbershops68
- Nail salons51
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Stearns County, MN?
Map listings as of September 2026 show 277 salons, barbers and spas in Stearns County. 50 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 87 businesses with payroll classed as personal care services in 2023, down 6.4% from 2019. Another 386 one-person businesses have no payroll, by official counts.
How much do households in Stearns County, MN spend on personal care products and services?
About $61.1M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 277 salons, barbers and spas on map listings, it comes to $220K per business. It is estimated from the incomes of the 61,403 households in Stearns County and national spending patterns by income.
How does Stearns County, MN compare with the U.S. for salons, barbers and spas?
Stearns County has 45.1 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $220K, 4% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Stearns County would have about 287, against 277 on map listings. There is one business with payroll in the industry for every 706 households, against one for every 804 across the U.S. The official count fell 6.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is Stearns County, MN growing?
Population estimates put Stearns County at 164,110 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 61,403 households. The median household income in Stearns County is $77,066 a year, 5% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stearns County scores 45 for salons, barbers and spas (lower middle), #1,473 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stearns County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Stearns County
Screening a site or an acquisition in Stearns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.