Beauty and personal care · County · Minnesota
Salons, barbers and spas in Aitkin County, MN
Competitor counts, household spending and official business counts for salons, barbers and spas in Aitkin County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #180 of 2,385 scored counties
#14 of 66 scored counties in Minnesota
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.3M
- On personal care products and services · $871 a household
- Spending per listing
- $484K
- 2.3 times the U.S.
- Listings per 10k households
- 18.0
- 62% below the U.S.
- Population, 2025
- 16,252
- +3.5% since 2020
See the salons, barbers and spas around any address in Aitkin County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Aitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Aitkin County has a Groundwork market score of 74 (upper middle): #180 of 2,385 scored counties and #14 of 66 scored counties in Minnesota. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 13 salons, barbers and spas in Aitkin County. One of them (8%) is a chain location, against 15% across the U.S. That is 18.0 per 10,000 households, 62% below the U.S. rate of 47.2.
At $871 per household (13% below the U.S. average), households in Aitkin County spend about $6.3M a year on personal care products and services. That is about $484K of household spending for each business on map listings, 2.3 times the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Aitkin County: counts under 3 aren’t published. Population estimates show Aitkin County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%).
How Aitkin County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Aitkin County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.0 | 35.3 | 47.2 |
| Spending per listing | $484K | $310K | $213K |
| Households per official establishment | n/a | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | +3.5% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $871 | $1,091 | $1,005 |
| Median household income | $60,833 | $89,062 | $80,734 |
| Groundwork market score | 74 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Aitkin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Aitkin County
- Population, 2025 estimate
- 16,252+3.5% since 2020
- Households
- 7,222
- Median age
- 54.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.0
- Land area
- 1,821 sq. mi.
- People per square mile
- 9
- Median household income
- $60,833+23.3% vs. 2015–2019, before inflation
- Average household income
- $77,208
- Median home value
- $255,800
- Jobs located here
- 4,487
- Daytime population
- 13,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Aitkin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Aitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Aitkin County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 14Aitkin County, MN | 74 | 13 | 18.0 | $484K | +3.5% | #180 of 2,385 |
Other business types in Aitkin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas74
- Hair salons66
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Aitkin County, MN?
Aitkin County has 13 salons, barbers and spas on map listings as of September 2026. One of them (8%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Aitkin County: counts under 3 are left out. Official counts list 31 one-person businesses without payroll.
How much do households in Aitkin County, MN spend on personal care products and services?
About $6.3M a year, or $871 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 13 salons, barbers and spas on map listings, it comes to $484K per business. It is estimated from the incomes of the 7,222 households in Aitkin County and national spending patterns by income.
How does Aitkin County, MN compare with the U.S. for salons, barbers and spas?
Aitkin County has 18.0 salons, barbers and spas per 10,000 households, 62% below the U.S. rate of 47.2. Spending per business is $484K, 2.3 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Aitkin County would have about 30, against 13 on map listings.
How fast is Aitkin County, MN growing?
Population estimates put Aitkin County at 16,252 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 7,222 households. Median household income in Aitkin County is $60,833, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Aitkin County scores 74 for salons, barbers and spas (upper middle), #180 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Aitkin County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Aitkin County
Screening a site or an acquisition in Aitkin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Aitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.