Market rankings · Minnesota

Hair salons in Minnesota

Markets across Minnesota ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 4,467; 890 chain locations (20%)
Official establishments: 1,521; −4.2% since 2019
Household spending a year: $2.5B; On personal care products and services
Listings per 10k households: 19.4; 17% below the U.S.
Spending per listing: $564K; 31% above the U.S.
Rank among states: #6 of 51; Market score 67 · Upper middle

A site report maps the hair salons on map listings around any address in Minnesota by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4,467 hair salons in Minnesota. Chain locations make up 20% of them, against 14% across the U.S. Per 10,000 households, that is 19.4, 17% below the U.S. rate of 23.4.

Household spending on personal care products and services in Minnesota comes to about $2.5B a year: $1,091 per household, 9% above the U.S. average. That works out to $564K per salon, 31% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

In 2023, official counts showed 1,521 businesses with payroll in Minnesota classed as beauty salons, down 4.2% from 2019. That is one for every 1,517 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 109 SBA-backed loans worth $30M have gone to businesses classed as beauty salons in Minnesota.

Among the 50 states and DC, Minnesota ranks #6 for hair salons, with a Groundwork market score of 67 (upper middle). Of the 9 scored metro areas in or partly in Minnesota, the Rochester metro area scores highest (72). Of the 19 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest (77).

Every market in Minnesota for hair salons

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Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Minnesota, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Rochester, MN	72	191	20.6	$541K	+2.0%	#21 of 387
Sioux Falls, SD-MN	71	259	21.1	$491K	+9.5%	#30 of 387
2Minneapolis-St. Paul-Bloomington, MN-WI	67	2,874	19.5	$595K	+2.6%	#46 of 387
3Mankato, MN	64	85	20.9	$473K	+1.2%	#69 of 387
4Duluth, MN-WI	61	208	17.3	$556K	+0.2%	#85 of 387
Grand Forks, ND-MN	61	89	20.4	$468K	+0.8%	#91 of 387
5St. Cloud, MN	51	172	22.0	$450K	+3.0%	#170 of 387
La Crosse-Onalaska, WI-MN	45	166	23.0	$425K	+0.4%	#232 of 387
Fargo, ND-MN	44	287	26.0	$387K	+7.7%	#247 of 387

Small-town markets

Small-town markets reaching Minnesota, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Faribault-Northfield, MN	77	46	19.6	$527K	+4.2%	#21 of 538
2Hutchinson, MN	75	28	18.4	$547K	−0.3%	#28 of 538
3Austin, MN	72	24	15.3	$633K	+2.3%	#42 of 538
Wahpeton, ND-MN	69	16	16.8	$580K	0.0%	#60 of 538
4Bemidji, MN	69	32	17.6	$538K	+1.8%	#63 of 538
5Marshall, MN	68	18	17.8	$549K	+1.0%	#71 of 538
6Detroit Lakes, MN	66	30	20.8	$465K	+0.9%	#84 of 538
7Red Wing, MN	64	39	19.8	$515K	+1.3%	#105 of 538
8Winona, MN	64	39	19.3	$496K	+1.8%	#107 of 538
9Fergus Falls, MN	64	50	19.9	$487K	+1.6%	#108 of 538
10Willmar, MN	64	36	20.5	$483K	+2.3%	#110 of 538
11Brainerd, MN	64	92	21.8	$444K	+4.3%	#112 of 538
12Owatonna, MN	62	30	19.8	$515K	+0.2%	#129 of 538
13Grand Rapids, MN	57	38	20.5	$457K	+0.9%	#187 of 538
14Albert Lea, MN	53	28	21.8	$434K	−1.5%	#244 of 538
15New Ulm, MN	52	23	20.9	$449K	−1.5%	#253 of 538
16Alexandria, MN	48	48	27.4	$366K	+2.6%	#298 of 538
17Fairmont, MN	38	20	22.6	$396K	−2.8%	#402 of 538
18Worthington, MN	29	27	35.2	$269K	+0.6%	#482 of 538

Counties

Counties in Minnesota, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Le Sueur County, MN	86	14	12.0	$899K	+2.9%	#31 of 2,339
2Cass County, MN	82	15	11.7	$813K	+4.2%	#61 of 2,339
3Kanabec County, MN	80	8	12.2	$778K	+3.6%	#74 of 2,339
4Scott County, MN	78	58	10.6	$1.2M	+5.1%	#94 of 2,339
5Watonwan County, MN	78	5	11.8	$816K	+2.0%	#97 of 2,339
6Todd County, MN	77	12	11.8	$780K	+3.0%	#115 of 2,339
7Nicollet County, MN	76	17	13.1	$796K	−0.7%	#129 of 2,339
8Wright County, MN	76	95	17.6	$666K	+11.1%	#138 of 2,339
9Sibley County, MN	75	11	18.6	$543K	+3.6%	#162 of 2,339
10Anoka County, MN	74	205	14.9	$767K	+4.7%	#168 of 2,339
11Isanti County, MN	73	19	11.7	$888K	+7.3%	#195 of 2,339
12Dodge County, MN	72	9	11.1	$981K	+2.3%	#220 of 2,339
13Carver County, MN	72	64	15.5	$841K	+6.6%	#224 of 2,339
14Hubbard County, MN	72	14	15.6	$610K	+4.6%	#239 of 2,339
15Rice County, MN	72	46	19.6	$527K	+4.2%	#245 of 2,339
16Sherburne County, MN	71	59	16.6	$699K	+6.8%	#254 of 2,339
17McLeod County, MN	70	28	18.4	$547K	−0.3%	#290 of 2,339
18Pine County, MN	70	25	20.3	$461K	+5.5%	#300 of 2,339
19Benton County, MN	69	17	10.2	$961K	+0.9%	#304 of 2,339
20Chisago County, MN	69	34	15.9	$706K	+4.3%	#307 of 2,339
21Clay County, MN	68	41	15.5	$648K	+3.6%	#350 of 2,339
22Mower County, MN	68	24	15.3	$633K	+2.3%	#353 of 2,339
23Wabasha County, MN	68	16	17.5	$589K	+0.7%	#359 of 2,339
24Dakota County, MN	68	363	20.8	$569K	+3.9%	#362 of 2,339
25Renville County, MN	67	6	9.9	$958K	−2.3%	#379 of 2,339

Show all 87 counties

Counties in Minnesota, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Morrison County, MN	67	28	19.9	$475K	+1.9%	#403 of 2,339
27Carlton County, MN	66	24	17.0	$586K	+1.4%	#415 of 2,339
28Aitkin County, MN	66	11	15.2	$572K	+3.5%	#421 of 2,339
29Olmsted County, MN	65	144	21.5	$532K	+2.3%	#450 of 2,339
30Meeker County, MN	65	18	19.3	$504K	+0.7%	#456 of 2,339
31Polk County, MN	64	18	14.6	$660K	−1.8%	#478 of 2,339
32Beltrami County, MN	64	32	17.6	$538K	+1.8%	#495 of 2,339
33Washington County, MN	63	252	23.9	$524K	+6.9%	#540 of 2,339
34Lyon County, MN	62	18	17.8	$549K	+1.0%	#583 of 2,339
35Faribault County, MN	61	9	14.8	$625K	−0.1%	#623 of 2,339
36Becker County, MN	61	30	20.8	$465K	+0.9%	#644 of 2,339
37Houston County, MN	59	12	14.8	$685K	−2.3%	#712 of 2,339
38Goodhue County, MN	59	39	19.8	$515K	+1.3%	#734 of 2,339
39Winona County, MN	59	39	19.3	$496K	+1.8%	#738 of 2,339
40Otter Tail County, MN	59	50	19.9	$487K	+1.6%	#741 of 2,339
41Pope County, MN	59	10	20.2	$484K	+0.8%	#742 of 2,339
42St. Louis County, MN	58	149	17.1	$559K	+0.2%	#765 of 2,339
43Kandiyohi County, MN	58	36	20.5	$483K	+2.3%	#775 of 2,339
44Hennepin County, MN	57	1,107	20.5	$566K	+0.2%	#805 of 2,339
45Steele County, MN	57	30	19.8	$515K	+0.2%	#814 of 2,339
46Mille Lacs County, MN	55	24	22.5	$425K	+4.8%	#929 of 2,339
47Ramsey County, MN	54	448	20.2	$522K	−1.8%	#951 of 2,339
48Itasca County, MN	53	38	20.5	$457K	+0.9%	#1,014 of 2,339
49Blue Earth County, MN	52	68	24.6	$393K	+2.1%	#1,088 of 2,339
50Lake County, MN	50	9	18.2	$523K	−1.6%	#1,159 of 2,339
51Waseca County, MN	50	15	20.1	$480K	−1.5%	#1,168 of 2,339
52Freeborn County, MN	50	28	21.8	$434K	−1.5%	#1,186 of 2,339
53Brown County, MN	49	23	20.9	$449K	−1.5%	#1,236 of 2,339
54Roseau County, MN	49	14	22.2	$430K	−0.3%	#1,241 of 2,339
55Cottonwood County, MN	47	10	21.6	$439K	−1.0%	#1,324 of 2,339
56Stearns County, MN	47	155	25.2	$394K	+3.6%	#1,335 of 2,339
57Fillmore County, MN	47	22	25.2	$389K	+1.4%	#1,336 of 2,339
58Crow Wing County, MN	46	77	26.2	$373K	+4.3%	#1,392 of 2,339
59Douglas County, MN	45	48	27.4	$366K	+2.6%	#1,447 of 2,339
60Chippewa County, MN	42	11	21.5	$433K	−1.6%	#1,551 of 2,339
61Koochiching County, MN	39	13	22.1	$425K	−3.7%	#1,677 of 2,339
62Wadena County, MN	39	14	23.0	$382K	+1.9%	#1,694 of 2,339
63Redwood County, MN	33	14	22.2	$408K	−1.0%	#1,936 of 2,339
64Martin County, MN	32	20	22.6	$396K	−2.8%	#1,969 of 2,339
65Nobles County, MN	28	27	35.2	$269K	+0.6%	#2,090 of 2,339
66Pennington County, MN	24	18	29.0	$334K	−1.8%	#2,148 of 2,339
Jackson County, MN	Not scored	5	11.4	$853K	−1.3%
Swift County, MN	Not scored	3	7.3	$1.3M	−0.4%
Stevens County, MN	Not scored	7	18.0	$551K	+0.8%
Rock County, MN	Not scored	13	32.2	$303K	−1.7%
Yellow Medicine County, MN	Not scored	8	19.7	$496K	−0.2%
Pipestone County, MN	Not scored	7	17.6	$533K	−1.7%
Marshall County, MN	Not scored	8	21.2	$444K	−2.5%
Clearwater County, MN	Not scored	4	12.0	$762K	+1.0%
Murray County, MN	Not scored	8	22.2	$436K	−2.9%
Lac qui Parle County, MN	Not scored	6	20.5	$477K	+0.2%
Wilkin County, MN	Not scored	2	7.5	$1.2M	−2.9%
Norman County, MN	Not scored	4	14.8	$634K	−1.6%
Grant County, MN	Not scored	6	24.1	$399K	−0.1%
Cook County, MN	Not scored	4	14.8	$674K	−1.4%
Lincoln County, MN	Not scored	3	12.3	$766K	−0.7%
Mahnomen County, MN	Not scored	3	15.9	$546K	−4.1%
Big Stone County, MN	Not scored	5	23.4	$411K	−2.0%
Kittson County, MN	Not scored	7	39.5	$252K	−3.7%
Red Lake County, MN	Not scored	2	12.0	$808K	+0.1%
Lake of the Woods County, MN	Not scored	2	11.0	$918K	0.0%
Traverse County, MN	Not scored	3	22.9	$400K	−6.8%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Minnesota?

There are 4,467 hair salons on map listings in Minnesota as of September 2026. 890 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 1,521 businesses with payroll classed as beauty salons in 2023, down 4.2% from 2019. Official counts also show 9,669 one-person businesses without payroll.

How much do households in Minnesota spend on personal care products and services?

About $2.5B a year, or $1,091 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 4,467 hair salons on map listings, it comes to $564K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.

How does Minnesota compare with the U.S. for hair salons?

Minnesota has 19.4 hair salons per 10,000 households, 17% below the U.S. rate of 23.4. Spending per salon is $564K, 31% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Minnesota would have about 5,854, against 4,467 on map listings. There is one business with payroll in the industry for every 1,517 households, against one for every 1,535 across the U.S. The official count fell 4.2% from 2019 to 2023, against +6.0% for the U.S.

Which market in Minnesota has the highest market score for hair salons?

Among 9 scored metro areas in or partly in Minnesota, the Rochester metro area scores highest, at 72 (upper middle). Among 19 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest, at 77 (high). Among 66 scored counties in Minnesota, Le Sueur County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 67 for hair salons (upper middle), #6 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Minnesota. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Nail salons871 listings
Spas and skin care1,976 listings

Screening a site or an acquisition in Minnesota?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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