Beauty and personal care · Metro area · Minnesota
Salons, barbers and spas in the St. Cloud, MN metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the St. Cloud, MN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #119 of 387 scored metro areas
#5 of 5 scored metro areas based in Minnesota
- Listings
- 307
- 56 chain locations (18%)
- Official establishments
- 98
- −2.0% since 2019
- Household spending a year
- $77.4M
- On personal care products and services · $991 a household
- Spending per listing
- $252K
- 19% above the U.S.
- Listings per 10k households
- 39.3
- 17% below the U.S.
- Population, 2025
- 205,854
- +3.0% since 2020
See the salons, barbers and spas around any address in the St. Cloud metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Cloud metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 307 salons, barbers and spas in the St. Cloud metro area. 56 of them (18%) are chain locations, against 15% across the U.S. That is 39.3 per 10,000 households, 17% below the U.S. rate of 47.2.
Household spending on personal care products and services in the St. Cloud metro area comes to about $77.4M a year: $991 per household, in line with the U.S. average. That works out to $252K per business, 19% above the U.S. figure of $213K.
In 2023, official counts showed 98 businesses with payroll in the St. Cloud metro area classed as personal care services, down 2.0% from 2019. That is one for every 797 households, against one for every 804 across the U.S. Another 487 one-person businesses have no payroll, by official counts. Since fiscal 2022, 12 SBA-backed loans worth $2.2M have gone to businesses classed as personal care services in the St. Cloud metro area.
Population estimates show the St. Cloud metro area grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). The St. Cloud metro area scores 57 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #119 of 387 scored metro areas and #5 of 5 scored metro areas based in Minnesota.
How the St. Cloud metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Cloud metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.3 | 35.3 | 47.2 |
| Spending per listing | $252K | $310K | $213K |
| Households per official establishment | 797 | 814 | 804 |
| Official establishment growth, 2019–2023 | −2.0% | +3.5% | +14.1% |
| Population growth, 2020–2025 | +3.0% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $991 | $1,091 | $1,005 |
| Median household income | $76,497 | $89,062 | $80,734 |
| Groundwork market score | 57 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 98−2.0% over the period
- Employees, 2023
- 502
- Annual payroll, 2023
- $14.9M
- One-person businesses, 2023
- 487Businesses with no payroll
- Map listings, September 2026
- 30756 chain locations
- Listings at the U.S. rate for this spending
- 364The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $2.2M
SBA-backed loans to businesses classed as personal care services in the St. Cloud metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the St. Cloud metro area
- Population, 2025 estimate
- 205,854+3.0% since 2020
- Households
- 78,122
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,751 sq. mi.
- People per square mile
- 116
- Median household income
- $76,497+23.4% vs. 2015–2019, before inflation
- Average household income
- $97,113
- Median home value
- $272,800
- Jobs located here
- 101,570
- Daytime population
- 207,575Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. Cloud metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the St. Cloud metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for salons, barbers and spas, numbered among those based in Minnesota (a market based in another state is listed without a number), with the St. Cloud metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochester, MN | 71 | 339 | 36.5 | $305K | +2.0% | #19 of 387 |
| Sioux Falls, SD-MN | 71 | 481 | 39.3 | $264K | +9.5% | #22 of 387 |
| 2Duluth, MN-WI | 68 | 345 | 28.7 | $335K | +0.2% | #32 of 387 |
| 3Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 5,543 | 37.5 | $308K | +2.6% | #44 of 387 |
| Grand Forks, ND-MN | 63 | 160 | 36.7 | $261K | +0.8% | #64 of 387 |
| 4Mankato, MN | 62 | 154 | 37.9 | $261K | +1.2% | #66 of 387 |
| 5St. Cloud, MN | 57 | 307 | 39.3 | $252K | +3.0% | #119 of 387 |
| La Crosse-Onalaska, WI-MN | 56 | 280 | 38.9 | $252K | +0.4% | #129 of 387 |
| Fargo, ND-MN | 49 | 523 | 47.4 | $212K | +7.7% | #209 of 387 |
Other business types in the St. Cloud metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons51
- Barbershops62
- Nail salons53
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the St. Cloud, MN metro area?
There are 307 salons, barbers and spas on map listings in the St. Cloud metro area as of September 2026. 56 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 98 businesses with payroll classed as personal care services in 2023, down 2.0% from 2019. Official counts list 487 one-person businesses without payroll.
How much do households in the St. Cloud, MN metro area spend on personal care products and services?
About $77.4M a year, or $991 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 307 salons, barbers and spas on map listings, it comes to $252K per business. It is estimated from the incomes of the 78,122 households in the St. Cloud metro area and national spending patterns by income.
How does the St. Cloud, MN metro area compare with the U.S. for salons, barbers and spas?
The St. Cloud metro area has 39.3 salons, barbers and spas per 10,000 households, 17% below the U.S. rate of 47.2. Spending per business is $252K, 19% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the St. Cloud metro area would have about 364, against 307 on map listings. There is one business with payroll in the industry for every 797 households, against one for every 804 across the U.S. The official count fell 2.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the St. Cloud, MN metro area growing?
Population estimates put the St. Cloud metro area at 205,854 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 78,122 households. Median household income in the St. Cloud metro area is $76,497, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Cloud metro area scores 57 for salons, barbers and spas (upper middle), #119 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. Cloud metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the St. Cloud metro area
Screening a site or an acquisition in the St. Cloud metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. Cloud metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.