Groundwork

Beauty and personal care · County · Minnesota

Salons, barbers and spas in Goodhue County, MN

Competitor counts, household spending and official business counts for salons, barbers and spas in Goodhue County, MN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #525 of 2,385 scored counties
#37 of 66 scored counties in Minnesota

Listings
59
13 chain locations (22%)
Official establishments
18
Businesses with payroll, 2023
Household spending a year
$20.1M
On personal care products and services · $1,018 a household
Spending per listing
$340K
60% above the U.S.
Listings per 10k households
29.9
37% below the U.S.
Population, 2025
48,195
+1.3% since 2020

See the salons, barbers and spas around any address in Goodhue County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 59 salons, barbers and spas in Goodhue County. Chain locations make up 22% of them, against 15% across the U.S. Per 10,000 households, that is 29.9, 37% below the U.S. rate of 47.2.

Household spending on personal care products and services in Goodhue County comes to about $20.1M a year: $1,018 per household, in line with the U.S. average. Spread across 59 salons, barbers and spas, that is $340K per business, 60% above the U.S. figure of $213K.

In 2023, official counts showed 18 businesses with payroll in Goodhue County classed as personal care services. That is one for every 1,096 households, against one for every 804 across the U.S. Official counts also show 120 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $17K has gone to businesses classed as personal care services in Goodhue County.

Between 2020 and 2025, the population of Goodhue County grew 1.3%, slower than the U.S. (+3.1%). Goodhue County scores 63 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #525 of 2,385 scored counties and #37 of 66 scored counties in Minnesota. That puts it in the top quarter of counties.

How Goodhue County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Goodhue County, MN compared with Minnesota and the U.S.
MeasureGoodhue CountyMinnesotaU.S.
Listings per 10k households29.935.347.2
Spending per listing$340K$310K$213K
Households per official establishment1,096814804
Official establishment growth, 2019–2023n/a+3.5%+14.1%
Population growth, 2020–2025+1.3%+2.1%+3.1%
Spending per household on personal care products and services$1,018$1,091$1,005
Median household income$84,171$89,062$80,734
Groundwork market score6367

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 18
Employees, 2023
65
Annual payroll, 2023
$2.3M
One-person businesses, 2023
120Businesses with no payroll
Map listings, September 2026
5913 chain locations
Listings at the U.S. rate for this spending
94The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$17K

SBA-backed loans to businesses classed as personal care services in Goodhue County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Goodhue County

Population, 2025 estimate
48,195+1.3% since 2020
Households
19,727
Median age
43.0
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
757 sq. mi.
People per square mile
63
Median household income
$84,171+26.0% vs. 2015–2019, before inflation
Average household income
$102,161
Median home value
$285,100
Jobs located here
19,843
Daytime population
42,664Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Goodhue County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Goodhue County marked.

Top counties in Minnesota

Counties in Minnesota ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Le Sueur County, MN872420.6$525K+2.9%#22 of 2,385
2Cass County, MN862418.6$508K+4.2%#28 of 2,385
3Kanabec County, MN821015.2$622K+3.6%#50 of 2,385
4Sibley County, MN801627.0$374K+3.6%#69 of 2,385
5Watonwan County, MN79716.6$583K+2.0%#77 of 2,385
6Dodge County, MN791619.8$552K+2.3%#80 of 2,385
7Hubbard County, MN792224.5$388K+4.6%#87 of 2,385
8Pine County, MN793528.4$329K+5.5%#92 of 2,385
9Nicollet County, MN782620.0$521K−0.7%#102 of 2,385
10Todd County, MN781817.6$520K+3.0%#103 of 2,385
37Goodhue County, MN635929.9$340K+1.3%#525 of 2,385

Other business types in Goodhue County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Goodhue County, MN?

Goodhue County has 59 salons, barbers and spas on map listings as of September 2026. 13 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Another 120 one-person businesses have no payroll, by official counts.

How much do households in Goodhue County, MN spend on personal care products and services?

About $20.1M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 59 salons, barbers and spas on map listings, it comes to $340K per business. It is estimated from the incomes of the 19,727 households in Goodhue County and national spending patterns by income.

How does Goodhue County, MN compare with the U.S. for salons, barbers and spas?

Goodhue County has 29.9 salons, barbers and spas per 10,000 households, 37% below the U.S. rate of 47.2. Spending per business is $340K, 60% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Goodhue County would have about 94, against 59 on map listings. There is one business with payroll in the industry for every 1,096 households, against one for every 804 across the U.S.

How fast is Goodhue County, MN growing?

Population estimates put Goodhue County at 48,195 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 19,727 households. Median household income in Goodhue County is $84,171, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Goodhue County scores 63 for salons, barbers and spas (upper middle), #525 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Goodhue County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Goodhue County

Screening a site or an acquisition in Goodhue County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.